Color palette

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Ahh… astroturf

24 May, 2009 in Color palette, Construction, Design, Ideas, Menu, Truck by ayr | No comments

The entry to the truck hasn’t been our highest priority. And while the working space of the truck is polished clean every single day, I’ve neglected the entry-well.

So this weekend I tore out the nasty rubber mat, cleaned it up nicely, and cut up a little astro turf. I think it’ll play a functional role (clean our feet), and supposedly it’s easy to clean/ maintain with a hose. We’ll see.

Now I just need to get some aluminum polish and go at that battery access panel with the streaks in the picture. It’s ending : )

Texture

5 August, 2008 in Color palette, Ideas, References, Visual Identity by ayr | No comments

My ideas for texture flow from the aspirations for the brand. Like nature, textures found in Clover should reveal a history. Note the process marks on the potato print. You can see where the ink lay down in the printing process.

Note the patterns of the Clover flower and leaves. They are ordered, but not perfectly ordered. In my previous life we’d call a material exhibiting these characteristics a “quasi-crystal.”

Color palettes

5 August, 2008 in Color palette, References, Visual Identity by ayr | No comments

I don’t know which if any of these we’ll end up using, but these are my first take at defining Clover’s colors. I spent too much time looking through aisles of stores, looking through magazines, etc. before I realized that the proper place for Clover’s inspiration to come from is nature. And there are some fantastic references that come from agrarian America (e.g., 1800s seed catalogs).