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customers

customers

Monsoon Monday

29 July, 2010 in Team, customers by Chris | No comments

Last Monday was one of those days where the weather was calling for rain, but there was no clouds in sight.  Before I could bite my tongue, it started to drizzle and than downpour.  I took the remaining orders and everyone scattered seeking refuge where ever they could find it (some better than others).  It was raining so hard that it was coming inside the truck and we had to take action. We closed both awnings, but that didn’t stop us from serving food to the folks that were trapped outside.
We ended up serving food out of the front door window and weathered out the storm. When the dust settled, the awing came back up and the customers went on their way and operations went back to normal.

DWY, are you ready for it?

14 July, 2010 in Operations, Team, customers by ayr | 1 comment

If you haven’t heard, Dewey is growing up. It’s time for a little truck-to-truck competition. Our first ever. We’re going to be counting how many people are fed at each truck over the next 2 weeks. I’ll call the plays. And of course I’m a disinterested observer, right?

Hey Enzo! we know you’re killing it over there in Boston, we know you’ve got the Mayor on your side, did you sneak some pork into that BLT while I wasn’t looking?

But you know what, MIT is still king, at least after day 1 and 2 tallies are in. I’ll admit, we’ve had an advantage. The foul weather doesn’t matter as much when you’re working tech (vs. finance). And yeah, we’ve had a bit of a head start over at MIT. And yeah, breakfast and dinner are huge at MIT. But numbers are numbers. And we’re in an alley at MIT. I mean and alley. You have what, 10,000 people a day come out of that subway stop?

We’re just getting started. Feed more people!

(I didn’t give away any bias, did I? Disinterested observer, I promise. But I’ll admit, I’m an older brother, and you can ask my sisters who’ve had to deal with me for years, I’m always going to be the oldest. DWY like it or not, MIT is always going to be your big brother.)

DWY – your turn to tell us what’s up

14 July, 2010 in customers by ayr | 1 comment

OK Boston, it’s your turn to speak up. If you’ve stopped by the truck today we gave you a card. Follow this link to fill out the survey. It’s short. It’s simple. And it helps us a ton.

ONLY for Boston customers who stopped today please. Thanks!

DWY Survey

Rolando’s birthday cupcake

8 July, 2010 in Menu, Team, customers by ayr | 2 comments

It was Rolando’s birthday today. I knew I had to come up with something good. He even told me that much.

So I was thinking and thinking about what type of cupcake to make. We usually get something that represents the employee as well as we can. Let me back up, we have a lot of new customers. Clover gives away cupcakes, for free, to customers anytime a staff member has a birthday. It’s never announced, but if you come by for breakfast you’ll see us getting them ready and have a heads up. They’re always ugly, but they taste good.

We usually try to get close to our employees (Enzo == corn cupcake, Rum buttercream when Hat turned 21, Chocolate and stout for Jeremiah, parsnips for Teasel, etc.). I started thinking about Clover’s food philosophy, which Rolando is responsible for. And at the core it’s about making simple things taste great. Relying on care and quality ingredients. This is sort of radical in a world where chefs define their cuisine by unpronounceable ingredients, exotic combinations, exotic techniques, and of course, complexity. We’re into few ingredients, carefully prepared.

So I made Rolando the original recipe that all of our cupcakes are based on. This is an old depression era recipe from my Grandmother. We’ve been riffing on it for a long time, but I’ve never made the original for Clover. So here it is, a cupcake version of my Grandmother’s “wacky cake.” That’s a chocolate cake with a crunchy coconut topping.

Kendall vs. Dewey

7 July, 2010 in Operations, customers by ayr | 3 comments

We’ve been getting to know our neighbors in the new Dewey Square location. And we’re having a ton of fun. It’s early, but we know this: few of you are willing to tell me what is wrong (come on, I know there are things you don’t like, it’s far from perfect), you’re patient and don’t mind waiting in line, and many of you work in finance or are lawyers. We’ve found that on rainy days and very hot days it’s super slow out there. But that makes sense, right? Suits and challenging weather don’t mix very well.

Some of these differences have been easy to see, but the others are more subtle. The other day when I was back at the MIT truck I was taking orders with my iPhone 4. 3 out of 4 customers wanted a review. I’m not kidding. It was almost a problem, getting in the way of order taking. Everybody wanted to hear what I thought, touch it, etc. I had the same phone at Dewey the other day when we were testing our new order taking system and not a single person even noticed it. Awesome, hunh?

Clover’s zip code

25 June, 2010 in Team, customers by ayr | 1 comment

This was awesome. The other day the mailman stopped by our truck. This time he wasn’t there to buy a sandwich, he was on official business. Somebody sent a letter to our truck! Pretty awesome. I can’t wait to try sending my own letters and packages to the truck. Pretty soon we may have our own zip code (or 4-digit zip code extension : )

First day at Dewey on the Greenway

8 June, 2010 in Operations, Team, customers by ayr | 6 comments

This is Justin, or is it Jason. Sorry, man, we’ll get to know you soon enough. Anyway, he’s our first customer at the Dewey location (near South station T stop). Breakfast sandwich and coffee.

We had a crazy day. We served maybe 4-5 times more of you than we were expecting. Tomorrow we return with more food and more staff on board the truck.

For the most part things went very well. There was an awful incident involving the truck and a light post (to be discussed in another entry), we didn’t get those eggs right for the sandwich because we didn’t have the right pots on board, and a bunch of other tiny things that none of you would have noticed, but we are trying to sort out.

Thanks all for coming out. Great to meet so many new people.

Clover in Boston Tuesday

4 June, 2010 in Operations, Team, customers by ayr | 5 comments

See that spot at the tip of Rolando’s finger? Come Tuesday there is going to be a Clover truck there. No kidding. Clover is coming to Boston. Details:

Dewey Square (right at South Station T-stop exit)

Tuesday, Wednesday, Thursday

7am – 3pm

We can’t wait to meet new customers and get to know this area. To start with I’ve got to look into this whole “Dewey Square” thing. Is this one of those fake squares, that were just made up recently to assist with development, or is it a real square? I’d never heard of it before.

Media lab experiment: Day 3

19 May, 2010 in Menu, Operations, customers by ayr | No comments

Hi Media Lab. We’re trying to figure you out. Or more specifically, how well our little “pop-up cafe” idea will work to feed you. We’ve been coming by at 2pm, 3pm, and 4pm on the hour all week. First come first serve. We try to get there exactly on the hour, and out within 5 minutes. Sometimes it feels like it’s working beautifully. Other times it feels like nobody cares.

Day 1: Sold out 2pm, ran out of food on truck and gave away fries and soda at 3pm, canceled 4pm (no food)

Day 2: Doubled number of sandwiches and sold out 2pm, stopped on stairs on way out to sell out last 2 sandwiches at 3pm, and had 4 or so fries and sandwiches left over at 4pm.

Day 3 (today): Had fries and sandwiches left over after 2pm, pretty much sold out at 3pm, brought fruit salad (above) at 4pm but still didn’t sell out.

2 more days to go. If this thing works well we’ll be coming up every weekday on the hour, 2pm – 8pm.

Most memorable experience so far was being stopped on our way down the stairs to sell 3 more sandwiches. (pictures after the break)

Today at 4pm Enzo and I were a bit disappointed as our fruit salads made to order idea didn’t have much success. We’ll try again, but this just may not succeed. Folks were more interested in the scraps of left-over cookies beside us (from some previous event).

Read the rest of this entry »

Clover at TEDxCambridge

16 May, 2010 in Branding, Design, Operations, customers by ayr | 1 comment

We did it. 3 events in 1 week. Food Project last Saturday, Arboretum last Sunday, and TEDxCambridge today.

Not sure how the money ended up today, but my guess is that we broke even at Food Project, made a little money at Arboretum, and lost some money today. Hopefully not too much. But it was beautiful today, and I was talking at the conference, so made sense. And everybody came out at the sametime so we had to be heavily staffed.

No cops this time around, so we’ll call it a success.

I think the talk is available online somewhere, or will be soon. I rehearsed it once for Clementine, my 4 year old. Hope the final one came out OK.

The Great Clover Media Lab Experiment of 2010

14 May, 2010 in Design, Operations, customers by ayr | 1 comment

Starting Monday (5/17) we’re launching a new experiment. The folks at the Media Lab have approached us about finding a way to feed the building. There are 3 obstacles to a cafe:

(1) The cafe is on the 5th floor, ensuring nobody from outside of the building would be eating there

(2) When fully occupied (which probably only happens at 2am) the lab houses 300 people, not enough to support our prices

(3) There is no kitchen facility

So we put our thinking caps on and came up with a few ideas. We’re going to test one next week. Here’s what we’re going to do:

- Just made Clover sandwiches, drinks, and some other fun stuff will be available at 2pm, 3pm, and 4pm each day next week

- Food will be priced same as the truck

- First come first served

Read on for more…

Read the rest of this entry »

Who are you going to tell survey

11 May, 2010 in customers by ayr | 4 comments

Hi all –

This month we’re wondering about how you heard about Clover, how you talk about Clover, and who you tell. We do these once a month and it’s a huge influence on the decisions we make and how we work to improve Clover.

Link for those who’ve eaten with us today:

Click here to take survey

The great sandwich disaster of 2010

23 April, 2010 in Menu, customers by ayr | 1 comment

I expect you will all forget this quickly, we will not.

Yesterday I ran the “eastern” sandwich station as we call it (middle-eastern). And I was faced with a really tough decision. Generally we will not serve food we aren’t proud of. In front of me I had the worst excuse for hummus I’d ever seen. And the pickled veggies were looking awful. My choice was to shut down Clover (at 11:15am) or serve these as they were.  I’m not sure if it was the right choice, but we served.

After service I went back to the kitchen and dumped 22 Qt. of hummus, and equal amounts of pickled onion and carrots. I hate throwing food out but we weren’t going to serve this again. We made new pickled veggies last night, and did them right. And I made hummus this morning in time for service (the chickpeas needed to soak overnight). The picture above is from a proper sandwich from today.

We’ve been doing a lot of hiring, and apparently failing with some of the training. A huge sorry to everybody who got one of those sandwiches yesterday (Chickpea Fritter or Egg and Eggplant). If you ever have anything from us you don’t like you should tell us, we really really appreciate the opportunity to improve. But in this case I’m going to be pro-active. If you had an Egg and Eggplant or Chickpea Fritter on Thursday 4/22/2010 we owe you a sandwich. Next time you’re by take us up on it. We’ll give you one made right.

Donuts and coffee

20 April, 2010 in Menu, customers by ayr | 1 comment

We had a coffee tasting event this past Friday. Barth and Heck from Barrington came all the way from Lee Mass (it’s a long way) to meet you all and share some of their coffees. As you may know our go-to coffee is from Barrington (a Panamanian coffee from Casa Ruiz). We think these guys are doing great things and dig their no-hype, focus on what tastes good approach. We also benefit from their great direct relationships with growers.

We sampled an Ethiopian (think berries) and a coffee they just got from New Guinea. I’m still dreaming about the New Guinea.

Hope you all had a great time. We’ll have other tastings in the future (but not always with donuts).

Clover and Boston Marathon

20 April, 2010 in customers by ayr | No comments

The past day or two we’ve been spotting a bunch of these (marathon) jackets. Congrats to you all.

Clover gift cards

13 April, 2010 in Operations, customers by ayr | 3 comments

As some of you know we haven’t gotten our gift card thing down, and I’ve been turning down requests. I spent a bit of time looking into this and those plastic credit-card style gift cards are absurdly expensive, as in a couple bucks per card plus a hefty monthly fee. We’d rather spend money on your food.

I had a request for a birthday gift. As those of you who’ve eaten the cupcakes know, I’m a sucker for birthdays. So some lucky customer is getting $100 of Clover. Super low tech, if not ugly. Happy Birthday!

Thanks for your patience

6 April, 2010 in Operations, customers by ayr | No comments

Ok everybody, we’re feeling some growing pains here. You may not know this, but we fed more customers in Feb than August. And now that the weather has turned we’re coming into a whole new era.

Friday we had 10 employees working on th truck at lunch. 10. Prepare for that to become regular as soon as we can hire and train enough employees.

In the meantime, thanks for your patience. We’re doing our best to feed you all efficiently.

April Survey

5 April, 2010 in customers by ayr | 2 comments

Here’s the latest survey. If you stopped by the truck today, you got a card asking you to fill this out for us. Thanks!

April Survey

Birthday Cupcakes

19 February, 2010 in Team, customers by lucia | No comments

photo-3

As some of you know, when one of our staff has a birthday, we make cupcakes and give them away to customers first come first serve. Today was Jeremiah’s birthday. If you came by the truck early this afternoon, you got a birthday cupcake combining two of Jeremiah’s favorite things – chocolate and stout beer. You might have also seen these folks. They saw it was Jeremiah’s birthday on our Twitter post this morning and brought him a handmade card (notice the cupcake). We may have another birthday coming this month : )

Who are you? (Feb survey)

1 February, 2010 in customers by ayr | No comments

IMG_2386

We know some of you, Leah more than any of us I think. But there are a lot of you we don’t know. And in the lunch rush we don’t always get the chance to ask you all of the questions that are on our mind.

If you came by the truck today you got a survey card. Click the link below to fill out the survey. This survey will close in 48 hours. We’ll be collecting some basic information on a monthly basis so that we can understand better who we are feeding, what we’re doing right, and what we can improve. The surveys will be designed to be short, taking no more than 5 minutes maximum.

Click here to take survey

UPDATE: Survey is closed. Thanks all. We had a response rate of something like 90%. I used to do a ton of this stuff and I’ve never ever ever seen any response rate even approach that. Anyway, thanks all for diving it, hope it wasn’t painful. We’re learning a ton from your thoughtful and honest answers and really appreciate your time. I’m expecting a bit of a line on the fries tomorrow, but we’ll be ready. We’re packing extra potatoes and making double our normal soup volumes.

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