Why the name “Clover”?
Alex Kazaks gets credit for the name. Asa (my sister) made a puppet for Clementine, a horse, and had named the puppet Clover. Alex said, hey, how about that for a name for the restaurant. We all liked it, I tested it, and here we are. Why did we like it? Here are my top reasons:
- Speaks to core associations powerfully and indirectly: “fresh, green, eco” without saying any of those things
- Metaphorical meaning: for Cows, Horses, etc. clover is the sweetest and most delicious of all the grass in the field
- Sticks with you, easy to say, easy to remember
- Slightly feminine, but perhaps slightly alluring rather than alienating to men
- Feels good to say
- Luck, positivity