Sketches from Josh

By ayr September 26, 2008

Hester is working on sketches and directions for the Food Truck logo. Follow after the break to check out the sketches.

Here were the first batch:



I wont say a lot about these. They are very early ideas, but I thought everyone might enjoy the process from ground zero. Hester is having to deal with my strong feelings about “science-y” logos (atomic, chemical, etc. out).

And the next set (focused on developing the initial direction of Erlenmeyer flask and clover):


I think J is fun, but don’t know what the effect has to do with the brand. I think I’m feeling H the most of all of these. But there’s a ton of work to do. Hester is working this weekend to move things forward.

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