Clover uniforms

By ayr May 7, 2009

So we’re on the way to looking professional. Now that Clover has a logo we’re ready to start putting it on stuff. First you’ll see it on shirts and hats, then the truck, and someday our own packaging.

I’ve got a bunch of ideas I’m really excited about for the T-shirts. We’re going to make them in small batches, all limited edition. So for this first edition we’re making 50. They are all organic cotton. Many are already spoken for (Blue and Clementine are both getting shirts). The crew will be wearing them (which is why the logo is large on the back). We’ll sell a few. Here’s the cool thing: when they sell out that’s it. The next next edition will look different. We’re going to have artists design each edition. And when each sells out that will be it. We will only print each edition once.

So my vision is that we’ll have all of these fantastic interpretations of the Clover brand, as understood by diverse artists, being worn by folks. It’s going to be great. And we’re going to give the artists a ton of freedom. This is one of the reasons we ended up with a logo that’s like a stencil. Super simple logo = lots of fun to be had.

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