Love that date

By ayr August 30, 2010


I was so happy to find this the other day. Isn’t that great? See the date, and the “K” for ketchup?

We work really hard to keep track of the dates and freshness of everything we deal with. But it’s rare that you get to see these out front. I love that somebody started labeling the ketchup. Most companies wouldn’t do this sort of thing. It’s a symbol to me of the back of house/ front of house separation, a dynamic that mirrored in the split/ discord between grocery and distributors, restaurants and supply, etc.

Anyway, I love that you can see this. I’m proud we’re showing it off (but can’t claim credit for the innovation). And I think you should be happy about it too.

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