White Birch Beer Launch: Thurs 4/11, 8pm, Clover HSQ (7 Holyoke)
Rachel organized a trip to White Birch Brewing Co. in New Hampshire. I asked her what she thought of everything. She said, that guy Bill is “the man.” The only other person I’ve heard her describe as “the man” is Michael Docter, the Godfather of farming in Western Mass.
I asked her what she meant. She said that where other breweries she’d visited reminded her of Disneyland, there was a seriously anti-gimmick atmosphere at work here. She said Bill refused to brag even though he is making some of the best beer in the country.
We launch White Birch beer for the first time ever this Thursday, 4/11, 8pm. We couldn’t be more excited to bring this beer to the masses. Right now it’s only in a few fine-dining restaurants (L’Espalier, Eastern Standard). We’ll be pouring their Belgian-style Pale Ale. Come by Thursday at 8pm to meet Bill and taste.