Rough packaging prototypes

By ayr February 18, 2014


We’ve been working with IDEO to figure out how to present Clover at WFM. Here are some early prototypes from our project. Here we’re playing with some different package shapes. Yeah, I know they look sort of alcoholic : ) We’re thinking glass could be fun if we could get customers to reuse the container. I always loved the mustard and pickle containers in Europe that are made to be re-used as cups.

We’re also looking at bladders. The industry has a nicer name for them: standing pouches. I’ll keep sharing as we go. Soon you may see some of these in our restaurants etc. so that we can get your live feedback.


Like what you read?
Continue the conversation!