Rough packaging prototypes

By ayr February 18, 2014

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We’ve been working with IDEO to figure out how to present Clover at WFM. Here are some early prototypes from our project. Here we’re playing with some different package shapes. Yeah, I know they look sort of alcoholic : ) We’re thinking glass could be fun if we could get customers to reuse the container. I always loved the mustard and pickle containers in Europe that are made to be re-used as cups.

We’re also looking at bladders. The industry has a nicer name for them: standing pouches. I’ll keep sharing as we go. Soon you may see some of these in our restaurants etc. so that we can get your live feedback.

 

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