Clover is not the first to use white window paint
We started painting on our windows a couple of years ago. I think it was a really amazing discovery we made. Our restaurants are so open and visible from the street that the marks we put on the windows become a beautiful overlay to the action inside. Response to messages we put on window have been great.
I’ve had employees and customers come to me telling me that a few months after we started doing this they started to see it other places (e.g., Apple Store on Boylston St.). But I just found this evidence that proves we weren’t the first!
Isn’t that a cool storefront? Maybe busier than we’d go for, but I love the way they could use the space outside of the store to display products (and break that street/ store interface). And obviously a distant relative of mine worked there, see the penchant for HUGE prices?