First bent logo

By Lucia April 5, 2016


I brought over this giant vinyl white logo printed by Danger Awesome. I was all ready to adhere it to the glass when Ayr said, “What if we did it vertical, bent down the center?”

I was not sold on the idea, but I said, sure! We placed our ladder on some shaky snowy ground and went for it. It’s the first time our logo has spanned a corner.

What do you think? Come on by 1326 Mass Ave, the new HSQ restaurant and let us know. Did I mention we’re opening today at 1pm?

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