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From the archives

Welcome Rolando, Clover’s chef

24 September, 2008: This is Rolando Robledo, Clover’s chef. We’re absolutely thrilled to have him on board. Rolando found his way to Clover by way of The French Laundry, the Waldorf, and most recently, Johnson and Whales as a professor. He’s going to be working the food truck with me full time for the first 6 weeks and we’re going… Read More

From the archives

Truck is at the body shop

22 September, 2008: I’ve left the truck with Scott at a body shop in Salem. They are going to cut the truck this week. Keep your fingers crossed. Read More

From the archives

Visual identity timeline

21 September, 2008: OK, this process is getting serious, and it deserves a proper timeline. And here is how the collaboration/ works is going to flow: Joshua and I are going to iterate logo sketches, direction, final Brian will play a creative director role The broader group (Erik, Rick, Dan) will help us with their ideas/ involvement Everyone is welcome… Read More

From the archives

Broken sinks

18 September, 2008: I’m supplying my truck from Eastern Baker’s Supply. Great name isn’t it? They’re the largest restaurant equipment supplier in the Boston area. I think that the sales guy, Alan, is getting sick of me. He sent me a sink (left) and the corner was busted. So he got me another sink (after about 2 weeks of harassment).… Read More

From the archives

Hack

18 September, 2008: This is how I spent a good portion of my afternoon. With a hacksaw and a file. Things haven’t been moving as quickly as I’d like on the truck. I dropped it off in Salem on Monday, and zippo is the amount of work that has happened since then. I’d expected the systems were going to be… Read More

From the archives

Gooseberry’s at lunchtime

17 September, 2008: I think Gooseberry’s, the Asian food truck at MIT, rocks. Obviously I’m not the only one. This is the line at lunchtime. Nothing special, this is an everyday event. These people are ALL waiting for that white truck up ahead. And it’s not a very long wait, they process folks at a rate of close to 10… Read More

From the archives

Clover references

17 September, 2008: I’m working with Joshua Hester on developing a “brand platform.” This means getting the philosophy, boundaries, and visual elements that define the brand right. Josh is a visual designer and going to help translate my abstract vision for the Clover brand into a concrete visual identity. To start with, we are working on the logo for the… Read More

From the archives

Birthday

16 September, 2008: It was my birthday today. I took the day off (sort of). Clem and Brooke baked me a cake, we picked some apples, Teasel came over to help pit a bucket of small plums and make preserves. It was a beautiful day. And I can’t express how satisfying it is to face this birthday at a time… Read More

From the archives

Homebrew

16 September, 2008: Obviously the Clover Food Lab is going to be tight and professional. I’ve got too many great people helping for it not to turn out finished, and that is what we are aiming to achieve. That doesn’t keep me from admiring simple DIY solutions for things. Check out this cool train someone made at an apple orchard.… Read More

From the archives

Wolf coach

16 September, 2008: The systems (generator, LP gas, water) need access hatches. We’ve been looking at luggage doors, but I saw these on an emergency vehicle today and think they look promising. The manufacturer of these vehicles is Wolf Coach. Has me thinking we should look at suppliers of work trucks and other emergency vehicles for these parts. Funny, my… Read More