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From the archives

Clover Beta 2

27 July, 2017: If you’ve eaten at Clover recently you have found us asking you “when was the last time you ate at Clover?” or some variant. We’re using this data to do analysis to make Clover better. But we’re also using this question to determine which customers we should be inviting to our Clover App, which is currently in… Read More

From the archives

Selling water at Clover

5 July, 2017: People have been asking to buy bottles of water since 2008 when I opened the first truck. Those first weeks in October 2008 we had 1 sandwich. No sides. No drinks. It wasn’t a statement, I just didn’t have any to sell. But as we grew I didn’t feel good about selling water in a plastic bottle.… Read More

From the archives

CloverHSC (Harvard Science Center)

24 May, 2017: A new Clover. Technically this is number 11. And it’s exhilarating. I stepped back after ordering the first coffee (I was the first customer). Lynn (who has been the General Manager of our restaurant in Harvard Square for a few years now) is running the show and her team is amazing. Harvard is renovating the Science Center. The… Read More

From the archives

Coffee pricing experiment didn’t work

8 May, 2017: For the past month or so we’ve trailed our Monte Carlos coffee at a lower price point ($2.80 vs. $3.28). We were hoping that lower price point would encourage trial, improve coffee sales, and improve breakfast sales. Good news is that sales went up for coffee and breakfast. But they went up at ALL locations, those with… Read More

From the archives

Taste controversy

5 May, 2017: I was speaking at an event called the Future of Food at the Museum of Science. This was a collection of really interesting food folks. People who do food on TV. Michael Davis from James Beard who did the America Pavilion at the World’s Fair. A woman (I can’t remember her name) who ran product development for Starbucks. Farmers. A… Read More

From the archives

Clover hourly wages up 30% in just over 1 year

14 April, 2017: It’s spring. Finally. I snapped that photo at DTX today. 5 iced coffee on at a time! Winter is past. I’ve been working on a price/ pay change for a couple months, time to launch it. This journey started a little over a year ago. There was a lot of conversation about wages in our industry and… Read More

From the archives

I got sampled! Coffee geeks unite!

24 March, 2017: I was working with Jane and Evan and the rest of the crew at CloverDTX this morning. We’re testing this new coffee we’ve been working on with George Howell. As I was talking to one of our customers, Varun, he said “I know a little about coffee. I’ve been roasting my own coffee.” Which is awesome. He was… Read More

From the archives

What I was doing at the Panera Family Reunion

13 March, 2017: I’m on an airplane flying back to Boston from Nashville Tennessee. Ron Shaich, the CEO of Panera, has become important to Clover. Immediately after I quit my job I dug deep into my alumni networks. High School, MIT, HBS, McKinsey. I found every person who worked in Foodservice and reached out to them to request a meeting.… Read More

From the archives

Am I really the Massachusetts Limited Service Restauranteur of the Year?

10 March, 2017: Fin, a longtime customer who has been important to Clover, asked me the other day why I haven’t written much on blog. The answer is sort of long and boring. But Fin, you’ve inspired me to try to turn this around.   So what am I up to? Mostly I’m rallying amazing people to help make Clover happen.… Read More

From the archives

Deepening our relationship with George Howell

13 January, 2017: I keep wondering how can we do this better? Our coffee is really beautiful. We’re so careful with it. And it’s helped us develop a reputation in the City of Boston. I taste coffee everywhere I go and our cup is really head-to-head with anything anywhere, which is something we’re really proud of. A lot of this… Read More