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From the archives

Introducing Impossible Burger

21 September, 2017: We’re taking a big step today at Clover. We’re going to serve a meatball sandwich that for many of you may be the best meatball sandwich you’ve ever had. Not a meatball that is “meatball-like” or “almost as good as a meatball.” We’re going to serve something that will be impossible for you to distinguish from meat,… Read More

From the archives

Post consumer recycled plastic

14 August, 2017: We’re testing a ton of changes to our menu right now. Most of them are centered around a realization I came to the other day: most of our customers are taking food to go. On the food trucks it was never clear if food was for here or to go. Our first restaurant at Harvard Square (at… Read More

From the archives

Hummus (July 27, 2017)

7 August, 2017: Last night we tested hummus bowls at CloverKND. We’re on again tonight, 6pm – 8pm at CloverKND (Kendall Square). I’m hoping this is the first step towards the future of food at Clover. Let me explain… I realized 2 months ago that most of our customers are taking our food to go. I guess we sort of… Read More

From the archives

Like bullets: US-grown organic chickpeas (May 22, 2014)

7 August, 2017: Isn’t this crazy? That’s how we’re receiving chickpeas these days. Chris has done some amazing work getting us better and better chickpeas. When I started Clover I had no idea there was any difference in the quality of any bean. Then I learned about heirlooms, and that’s a whole world of deliciousness. Then I started to learn… Read More

From the archives

Giant Robo Coupe (July 1, 2010)

7 August, 2017: Bring it on summer. Bring it on Boston. The number of mouths we’re feeding daily has more than doubled in the past 4 weeks. That means we are making a ton more Hummus and Falafel. Which means our little 3 Qt. Robo Coupe (commercial food processor) is working overtime. Like 20-30 batches a day. 2-3 hours non-stop… Read More

From the archives

I closed the trucks today

29 July, 2017: I closed the trucks today. Actually, I started this post yesterday, Friday. It’s now Saturday. So I closed the trucks yesterday. I wasn’t ready to post it until today. I’ll write on this more in the future. But for now I wanted to let you all know the basics. CloverDWY (parking at Dewey Square) will remain open… Read More

From the archives

Clover Beta 2

27 July, 2017: If you’ve eaten at Clover recently you have found us asking you “when was the last time you ate at Clover?” or some variant. We’re using this data to do analysis to make Clover better. But we’re also using this question to determine which customers we should be inviting to our Clover App, which is currently in… Read More

From the archives

Selling water at Clover

5 July, 2017: People have been asking to buy bottles of water since 2008 when I opened the first truck. Those first weeks in October 2008 we had 1 sandwich. No sides. No drinks. It wasn’t a statement, I just didn’t have any to sell. But as we grew I didn’t feel good about selling water in a plastic bottle.… Read More

From the archives

CloverHSC (Harvard Science Center)

24 May, 2017: A new Clover. Technically this is number 11. And it’s exhilarating. I stepped back after ordering the first coffee (I was the first customer). Lynn (who has been the General Manager of our restaurant in Harvard Square for a few years now) is running the show and her team is amazing. Harvard is renovating the Science Center. The… Read More

From the archives

Coffee pricing experiment didn’t work

8 May, 2017: For the past month or so we’ve trailed our Monte Carlos coffee at a lower price point ($2.80 vs. $3.28). We were hoping that lower price point would encourage trial, improve coffee sales, and improve breakfast sales. Good news is that sales went up for coffee and breakfast. But they went up at ALL locations, those with… Read More