Purpose

Reading the following posts is a part of our core training. We imagine a better world in the future. We¬†dedicate ourselves to that better future everyday. And if you’ve just joined Clover you’re now a part of that effort.

We don’t do great things by accident. At Clover we’re¬†guided and unified by a common purpose. We’re here to:

  1. Reduce the environmental impact of eating
  2. Improve our customer’s health
  3. Help strengthen local farms

If you’ve joined Clover your work each day is making a difference in these areas. This purpose guides us as a company. It guides our product decisions, our design, and it helps us figure out when to say “yes” and when to say “no.”

This work can be hard. But it can also be fun. Most importantly, it is how we create a better future. Thank you for choosing to join us in this journey.

Welcome to Clover.

 

Ayr Muir

Founder and CEO of Clover Food Lab

2008

12.03
We do tons of organic

2009

04.06
Meeting farmers
08.09
Fruits and berries in season
11.30
FreshDirect visit

2010

2012

08.15
Clover comic book (yes that’s Mr. Pita in the corner)

2013

2014

12.03
Michael’s 18-wheeler

2016

06.03
Death of composting

2017

09.28
How it feels to sell Impossible Meat