Category: Brand

Clover logo final stretch

The process with Hester just wasn’t working. I amicably called it off yesterday. Now I’m getting into this myself. There are sketches like this on

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Street art

I saw this sticker in Central. Great hunh? I’ve really got to figure out our logo. It’s not going to look anything like this, but

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Deliberate randomness

John Hong worked hard to make what he called a “deliberately random” pattern with the lights on the roof. It looks great doesn’t it? Sort

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Clover at Sam’s

Sam’s is a institution in Brattleboro, near where I grew up. Alongside the free popcorn they always had the best deal on jeans. I decided

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Wacky bumper sticker

Driving to Nuestra I was passed by a car with this bumper sticker. I checked out the website, looks like wacky new age stuff. But

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Day 2

Second day at the truck. Far from perfect, but much much smoother. The bread still isn’t right, but we’re thrilled with the number of repeat

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Blue apron

The other day Rolando asked me what I would think of us wearing blue aprons. So here’s the deal: in the brigade system, the french

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Clover rainbow

It’s been a crazy last few days, well few weeks really. Everything is coming together perfectly, but sometimes it’s overwhelming how many parts there are

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Ice cube

If you’ve been following this journey you won’t be surprised by this reference. Beautiful ice block from Brookline Coal and Ice (the place where we’re getting our

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