Category: Brand

Clover references

I’m working with Joshua Hester on developing a “brand platform.” This means getting the philosophy, boundaries, and visual elements that define the brand right. Josh

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Homebrew

Obviously the Clover Food Lab is going to be tight and professional. I’ve got too many great people helping for it not to turn out

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New banner for blog

So this is still a stand-in for the real logo for the food lab, but I’m sort of digging the lettering on the truck. John

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IDEO meets Clover

I did a “tea time” at IDEO Boston today. I guess they take time periodically to step away from work and sometimes have a guest.

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Thoughts from Erik

Here’s an excerpt from a recent back and forth with Erik Joule (Erik, hope you don’t mind me posting this). Iteration on the “manifesto.” Clover

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MORE OF LESS OF

This is the second part of the homework assignment Brian gave me. Here are a bunch of magazine ads. I’ve grouped them in two categories:

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Homework

Brian Collins gave me some homework: Write a couple of paragraphs that describe why Clover needs to exist Clip dozens of magazines and make 2

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