Posts tagged Brand

From the archives

Eat the future… Clover meals

2 April, 2014: I have a feeling these could be huge. Who knows, maybe they’ll eclipse everything we’ve done to date. But in a way that would be fine. We’ve been working so hard over the past few years to build a company, not a sandwich. This is one of the fun and surprising discoveries we made last week at… Read More

From the archives

Brookline Mezze Experiment

19 March, 2014: We’re trying to figure out what Clover would look like inside of Whole Foods. Our friends there approached us early last summer to consider partnering on some exciting ideas. You may remember we hired IDEO a month or so ago to help with packaging. Now we’re tackling the customer experience. And we’re Clover, so that means asking… Read More

From the archives

DC NEW DEVELOPMENT

8 March, 2014:   I wrote a post about the Newsome building on H St. NW the other day that was picked up by PoPville and others and the resulting comments have been amazingly helpful. Thanks everybody. So I reached out to Dan (Prince of Petworth) to ask if we could post regularly on PoPville during the course of our… Read More

From the archives

Next generation of Clover T-shirts

21 February, 2014:   You may have seen me at HSQ the other day with a tripod taping pictures to the wall. I was preparing for our next round of T-shirts. Typically I keep the next secret design super secret. This time I’ll let you in on what I’m working. I’ve been collecting customer art on the walls at Clover… Read More

From the archives

Rough packaging prototypes

18 February, 2014: We’ve been working with IDEO to figure out how to present Clover at WFM. Here are some early prototypes from our project. Here we’re playing with some different package shapes. Yeah, I know they look sort of alcoholic : ) We’re thinking glass could be fun if we could get customers to reuse the container. I always… Read More

From the archives

Clover + WFM

14 February, 2014: We’ve been getting to know the folks at Whole Foods over the past 6-9 months. I learned that some of the leaders have been customers for some time, and keeping an eye on what we’ve been up to at Clover. In particular they’re excited about the flavors we develop with vegetables, and the tight seasonality of what… Read More

From the archives

I am not the victim of an MIT prank

20 December, 2013: I ran over to Enzo, saying “I think we’ve fallen victim to our first MIT prank here at Clover Kendall!” Our new custom women’s bathroom sign had been moved from the outside of the bathroom to the inside of the bathroom. This sign is made of vinyl, and it’s a really strong sticker that’s impossible to peel… Read More

From the archives

Initial bathroom designs for Kendall

22 November, 2013: We met with Ernesto to talk about ideas for signage. Ernesto is a designer and a good friend of mine from college, and he worked with us one summer on the Dewey truck. He has a really special sense of humor. I asked him to come up with some playful, risk-taking ideas for bathroom signage, inspired by… Read More

From the archives

Kendall Week 4: white edition

12 November, 2013: It’s looking white, which means it’s looking more Clover-y. Tons going on right now. Drywall is up. First coats of paint are on. Tiles going on. Diewall up. All HVAC in place. Hood is coming today. It’s moving really really fast. Lucia started a new little advent calendar idea, where she’s opening up little windows every day… Read More

From the archives

Our Wendy’s problem

18 October, 2013: I posted yesterday about our Wendy’s problem. And now I have proof of what it’s doing to us. When you type our address, “100 Burlington Mall Rd, Burlington, MA” into any GPS software, it takes you to Wendy’s. A mom and her daughter and new baby came in this afternoon. They had been eating at Wendy’s when… Read More