Category: Brand

Windex is proven mortal

Some of you may have noticed we’re changing the logo color 4 times a year. We decided on “Great Country Blue,” a pretty bright blue,

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More Burlington Sign

Thanks all for the ideas about the sign. I thought given the interest I should talk a bit more about the evolving design thinking. The

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First ever Clover sign

This may sound sort of funny, but we’ve never needed a sign before. If you think about it the trucks don’t have signs. We made

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Is that a… beer poster?

Remember when I got in trouble for putting up posters about our beer launch? There were posters everywhere in Naples and Sicily. They were pasted

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Picard

This was the first store I saw when I stepped off of the subway in Paris. My friend called me asking where I was and

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Rethinking takeout

We know our “to go” options need some work. Is this a barrier to any of you eating with us? I don’t know. But I

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MIT truck from above

A customer posted this picture, I’m guessing from the top floor of MIT Medical? It was really cool to see the truck operating from above.

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