Posts tagged Brand

From the archives

If you can understand Lucia’s map, we’ll buy you a hot drink

31 December, 2012: Well, sort of. We handed these cards to every customer on PRK’s last day of the winter. We’re re-opening there March 1. But we wanted customers to know they’d be welcome at DWY during the winter. So we printed up 100 of these cards. If you got one, you can redeem it for a hot cider, soup,… Read More

From the archives

More Burlington Sign

17 December, 2012: Thanks all for the ideas about the sign. I thought given the interest I should talk a bit more about the evolving design thinking. The current favorite idea is to build a sign that would be similar in many ways to a typical sign you would expect to see in a strip mall. These letters would be… Read More

From the archives

First ever Clover sign

14 December, 2012: This may sound sort of funny, but we’ve never needed a sign before. If you think about it the trucks don’t have signs. We made the decision with Harvard Square to forgo a sign (some told us that was crazy). The HUB doesn’t have a sign, though I have ideas for that one. So here I am,… Read More

From the archives

I signed a lease in Burlington, MA today

5 December, 2012: The last lease signing picture I posted I was wearing a hospital bracelet.┬áThat was a couple days after Violet was born. Now it feels like Clover is going to have a child. This one in the suburbs. So what does Clover look like when you have to drive a car to eat with us? We’re going to… Read More

From the archives

Is that a… beer poster?

1 December, 2012: Remember when I got in trouble for putting up posters about our beer launch? There were posters everywhere in Naples and Sicily. They were pasted up on the ancient city walls whenever someone died. The person’s name, how old they were when they died, and the surviving relatives. Printed up by the city, or maybe by the… Read More

From the archives

Picard

27 November, 2012: This was the first store I saw when I stepped off of the subway in Paris. My friend called me asking where I was and I said, “I think I’m in a Morgue for food!” Everything was frozen. I mean, everything. The employees were going around restocking the shelves using shopping carts, and the shopping carts were… Read More

From the archives

Rethinking takeout

17 November, 2012: We know our “to go” options need some work. Is this a barrier to any of you eating with us? I don’t know. But I suspect we have a bunch of South Station customers who stop coming by once the weather gets cold because our takeout isn’t the best. And there are a few of you who… Read More

From the archives

MIT truck from above

4 October, 2012: A customer posted this picture, I’m guessing from the top floor of MIT Medical? It was really cool to see the truck operating from above. If any of you haven’t been by, that’s a new truck, the fifth iteration of Clover trucks. A lot of the features are intended to increase transparency. A drinks tower that lets… Read More

From the archives

Return to MIT

1 October, 2012: Those of you at MIT have been seeing more of me lately. Those at other locations may be wondering where I’ve gone. I have this ambition of making MIT, the truck from which we sold our first sandwich ever, our training center. Sara, our manager there, is an amazingly gifted trainer/ developer of people, and she loves… Read More