From the archives

This humble blog gets a bigger viewership

29 September, 2019: I think this was Jane’s idea. It was a really awesome one. Print big poster versions of blog posts and put them up in the window of the Boylston store while construction happens. So we’ve been writing posts on this blog that are doing double-duty as window art/Clover manifestos. We’re trying to focus on bigger themes, Jane has… Read More

From the archives

Homogenized!

28 September, 2019: We’ve been trying to figure out “retail.” We made some kits that you can take home and make Clover stuff. One of them is popovers! If you haven’t had a popover yet, stop by at breakfast. They’re an eggy, flaky pastry that is considered by some to be the “first American pastry.” We’ve been baking them ever… Read More

From the archives

We hired a PR firm

27 September, 2019: We’ve got some exciting stuff in the works this fall/winter (more on that later), and we felt it was time to think more seriously about PR. We interviewed around 10 firms, narrowed the list down to 3, and asked each of those 3 to put together proposals of what they would do if we worked together. Then… Read More

From the archives

Emo, that’s a serious stack of 3rd pans!

14 September, 2010: That’s Emo. The man who pulls everything together back at the dish sink at night. Emo’s taken to walking around with his phone, which as shockingly loud speakers, playing music. So the man’s like a walking party. And that’s his evening project. Seriously, that’s a really high stack. Those are what are called “third pans.” The name… Read More

From the archives

It’s illegal for farmers to eat food straight from their own fields?!

26 September, 2019: The other day, a farmer told me that it’s now illegal for farmers to eat food straight from the field. It’s a new law. I have no idea why, but I suspect it’s because so many farms are now dangerous. Pesticides stronger than anything we’ve ever used in history, nasty antibiotic resistant bugs that are evolving on… Read More

From the archives

Free coffee to (not fossil) fuel your climate strike walkout on 9/20

16 September, 2019: Everyone knows Clover was started as a project to address climate change. Ok, nope, that’s a lie. I think very few people know this. Part of that has been intentional. People do not choose where to eat lunch based on their beliefs about the environment. And the link between meat production and climate change is a hard… Read More

From the archives

Single-use is a nightmare and everyone loves it

14 September, 2019: There was a big article recently about Sweetgreen, Chipotle, Dig (formerly Dig Inn) calling out their bowls as containing “forever chemicals” and cancer causing agents. Scary stuff. And it has me thinking twice when I eat out. Naturally questions came our way about our packaging. I didn’t know the answer so we reached out to our packaging… Read More

From the archives

Coffee Disaster of 2019

12 September, 2019: JSP has launched. And yum. I had one today. So we got that right. And Just Mayo is back. Rejoice! Clover had nothing to do with it going away nor did we make it come back but vegans and friends of vegans are very happy. Want to know something we’ve been screwing up? Coffee!!!! Turns out in… Read More

From the archives

Sidehill Yogurt at Clover

5 November, 2013: Sidehill yogurt has been the best yogurt you can buy for a while now. And it’s driven me crazy we couldn’t buy it at Clover. I think I first tasted Sidehill 4 years ago or so. It blew me away. It was just noticeably better than any other yogurt I could find, and I’d tasted everything. But you… Read More

From the archives

Sugar Sand getting more productive every year!

10 September, 2019:   Don’t tell this to your friendly neighborhood Monsanto farmer but I believe that organic soil can feed the world. How do I know this? It has to do with a sandwich that’s launching tomorrow. That’s Ray. If you’ve been following this blog you may know that Ray is our #1 Farmer Crush – well, maybe tied… Read More

From the archives

5% of you really care about this. But 100% of us should.

5 September, 2019: Pictured: Stacia. My favorite vegan. Happy about the Just Mayo. Just Mayo is back. Yes. It’s back. We moved to Just Mayo years ago. And when we did a bunch of our food turned vegan overnight. We think it tastes better than Hellmans. The company that makes Just Mayo (“Just” that’s their name) yanked it from distribution earlier… Read More

From the archives

Are kiosks good for Clover?

5 September, 2019: CloverFIN customers have seen a little kiosk at that location (160 Federal St.). We’re testing it out. And I have to admit I’m pretty ambivalent about the whole idea. I feel like a special part of Clover is making fewer people strangers. I love this part of working at Clover. I think many of our staff love… Read More

From the archives

I won’t sell you my best-selling sandwich

23 August, 2019: I think we’ve totally failed in explaining why our menu is always changing. What makes me think this? Daily requests for the Brussels Sprout Sandwich. And the looks on faces when we say we don’t have it. Like we’re pulling one over on them. I love this sandwich. I made it as a resistance to all the… Read More

From the archives

Texture

5 August, 2008: My ideas for texture flow from the aspirations for the brand. Like nature, textures found in Clover should reveal a history. Note the process marks on the potato print. You can see where the ink lay down in the printing process. Note the patterns of the Clover flower and leaves. They are ordered, but not perfectly ordered.… Read More

From the archives

(closed) Survey Day: 8/22/19

22 August, 2019: (This survey is now closed – we hold these surveys about once a month, so if you’re lucky you’ll come to Clover during a future survey day!) If you received a survey card in line today, please click on this post to get to the survey link. A huge thanks for helping us improve!! Click here for… Read More