From the archives

5% of you really care about this. But 100% of us should.

5 September, 2019: Pictured: Stacia. My favorite vegan. Happy about the Just Mayo. Just Mayo is back. Yes. It’s back. We moved to Just Mayo years ago. And when we did a bunch of our food turned vegan overnight. We think it tastes better than Hellmans. The company that makes Just Mayo (“Just” that’s their name) yanked it from distribution earlier… Read More

From the archives

Are kiosks good for Clover?

5 September, 2019: CloverFIN customers have seen a little kiosk at that location (160 Federal St.). We’re testing it out. And I have to admit I’m pretty ambivalent about the whole idea. I feel like a special part of Clover is making fewer people strangers. I love this part of working at Clover. I think many of our staff love… Read More

From the archives

I won’t sell you my best-selling sandwich

23 August, 2019: I think we’ve totally failed in explaining why our menu is always changing. What makes me think this? Daily requests for the Brussels Sprout Sandwich. And the looks on faces when we say we don’t have it. Like we’re pulling one over on them. I love this sandwich. I made it as a resistance to all the… Read More

From the archives

Always ugly

25 February, 2014: It’s no secret we don’t do much sweet at Clover. Why? It’s pretty personal. I’m not in this business to douse you with baked goods. There aren’t many people who benefit from that afternoon cookie, or the dessert at lunch. But that doesn’t mean we don’t like sweets. We just don’t want them to become a daily… Read More

From the archives

(closed) Survey Day: 8/22/19

22 August, 2019: (This survey is now closed – we hold these surveys about once a month, so if you’re lucky you’ll come to Clover during a future survey day!) If you received a survey card in line today, please click on this post to get to the survey link. A huge thanks for helping us improve!! Click here for… Read More

From the archives

Watermelon patch

21 August, 2019: We made our first-ever Clover patch! Our new “tactical hats,” made by Brewery Branding, have the Clover logo on them, but in velcro. Our new patches, made by Fully Promoted, have my watermelon artwork on them. Our staff will be wearing them to celebrate the melon microseason, which can be anywhere from early August to late September… Read More

From the archives

George don’t hate me. I’m making an alt-milk bar

15 August, 2019: Yesterday I was sitting in Acton with George Howell at his roasting facility. I told him about my new idea: ALT-MILK BAR. Clover will get a bunch of milk-drinks: chai, hot chocolate, pourover lattes, shaken iced lattes. All estate coffee (of course). And all non-dairy milk (we’ve been making our own in-house and it’s killer but we… Read More

From the archives

Corn is actually in season now

15 August, 2019: Ayr created a bit of a commotion when he posted about corn not being in season in June. Here is a friendly reminder that corn is now in season in MA, about 2 months later. We’re getting all our corn from Steve Verrill in Concord, MA (thanks to them for this pic). We love buying local corn… Read More

From the archives

New truck craziness

10 February, 2010: OK. I owe you a ton of posts on the new truck. I’ve been meaning to set-up a new page, I have an entire architecture in mind for our web communication. But it hasn’t happened yet. And in the meantime you’re missing a ton of great stuff. So here it goes, First real post of Clover truck… Read More

From the archives

Chris Strange breaks the internet

14 August, 2019: You might not know this, but we have an Instagram with a hard-fought 12.7k followers. Not hundreds of thousands like our national competitors. We were kind of late to the game on Instagram. But we’ve also never bought followers. *cough, cough.* We try to tell stories, share mistakes. We post killer Food Dev stories Tuesdays at 3pm. But the… Read More

From the archives

Death to sealed drinks?

14 August, 2019: I think we are going to kill the sealed drinks idea. As you know we make all our own drinks in house. 100 percent of them. As more customers have been taking their food to-go, we started experimenting with bottling them and keeping them in fridges. A year ago, we got pretty disturbed by the amount of… Read More

From the archives

Do they have baby name books for this?

9 August, 2019: Have you sneaked a peek? We’re opening a new restaurant at 565 Boylston in the Back Bay. Ever since we opened the second-ever Clover food truck in Dewey Square, and needed to distinguish it from the first food truck at MIT, we’ve added 3 letters to the word Clover. Usually these were based on the T-stop near… Read More

From the archives

Tips

9 August, 2019: We’ve turned on tipping. The bottom line: our staff are taking home a lot more money each week. That’s great. And it’s why we’re taking tips now. I’d held off on this for a long time. There is so much about tipping that is nasty. But I think technology has allowed us to avoid most of the… Read More

From the archives

We do tons of organic

3 December, 2008: It’s not that we want it to be secret, but we haven’t been saying anything about organic. We want feedback on the food right now. We’re not looking to impress people with anything but taste right now. So here it is, you’ve been eating organic: Milk Eggs Sour cream Tahini Chickpeas Hummus Tomatoes Jams Oatmeal Sugar Granola… Read More

From the archives

We’re opening a restaurant in the Back Bay

6 August, 2019: I’m really excited to announce that we’re opening our next restaurant at 565 Boylston St., directly across from Copley Square. I’ve wanted to be in the Back Bay for a long long time. We were counting the other day and I think we have more than 1,200 requests from Back Bay folks over the years. Forgive us… Read More