7 November, 2019: Things are coming along at Boylston. Justin Kelly and his team have been working round the clock and it’s starting to look like a Clover in there, aside from the thin layer of construction dust that covers every surface. We’re hoping to announce an open date soon. CloverBBY will have a communal table just like all the… Read More
6 November, 2019: It’s actually a take on a sandwich we had on the menu back in 2010. Ayr’s dad used to make a mushroom pâté, baked in a fancy French pastry crust. We made our own version, and called it a mushroom loaf. Back when I ran Sunday prep, before we had our own commissary, I remember making duxelles and… Read More
6 November, 2019: Get it? King of Rock? King of Sandwiches? Enjoy some Elvis while you munch on your (King) Brussels Sprout Sandwich today at lunch. We’ve abandoned our admittedly repetitive playlists (sorry staff and customers that we made you listen to Mr. Postman a million times!) and are testing out a service called RX Music. They can make custom… Read More
5 August, 2008: Moving away from graphic references to designing the space, here are some thoughts I’ve had about the feelings I’m looking to evoke. I’m really excited about the truck design, because I think a ton of this will come through thanks to John and Jinhee and everyone else helping make it happen. You should expect to see more… Read More
6 November, 2019: Our carrot sandwich/Paul’s take on Buffalo Chicken is back. It’ll show up on the menu today at lunch if you’re on the Clover app, Thursday if not. We are using the first delivery of carrots from Michael Docter at Winter Moon Roots. These are straight out of the ground and haven’t been stored in the famous barn yet.… Read More
5 November, 2019: The shipment of Paw Paw doesn’t even fit in one picture! Chris just told us 2019 will go down in history as a banner year for paw paw in Massachusetts, which makes us happy because usually it’s a very short-lived treat. If you haven’t gotten a chance to taste this alien-looking (yet entirely local) fruit, get over… Read More
23 October, 2019: Ayr texted us a month or so ago with a crazy idea about King Brussels. I tried to ignore it, but visions of the king started creeping into my dreams and sketchpad. And now here we are. The reason? The Brussels Sprout Sandwich returns tomorrow (it’s secretly here today, if you’re on the app.) The King has… Read More
1 October, 2019: That first photo is a screenshot from last week’s Instagram story. A bit blurry, but the memory is worth the blurriness! Last week at Food Dev, we got to taste another sandwich from Chris S (creator of the Nashville Hot and of our corn chowder). It was inspired by a Vietnamese bánh mì & Taiwanese flavors –… Read More
15 January, 2020: In 2015 Paul and Bryan started talking about inventing a jalapeño popper sandwich. We were all skeptical. At that time Bryan was running CloverKND and Paul had been my intern and was running our Whole Foods account. They both grew up on the South Shore, going to a tavern in West Bridgewater called The Charlie Horse where… Read More
29 September, 2019: I think this was Jane’s idea. It was a really awesome one. Print big poster versions of blog posts and put them up in the window of the Boylston store while construction happens. So we’ve been writing posts on this blog that are doing double-duty as window art/Clover manifestos. We’re trying to focus on bigger themes, Jane has… Read More
28 September, 2019: We’ve been trying to figure out “retail.” We made some kits that you can take home and make Clover stuff. One of them is popovers! If you haven’t had a popover yet, stop by at breakfast. They’re an eggy, flaky pastry that is considered by some to be the “first American pastry.” We’ve been baking them ever… Read More
27 September, 2019: We’ve got some exciting stuff in the works this fall/winter (more on that later), and we felt it was time to think more seriously about PR. We interviewed around 10 firms, narrowed the list down to 3, and asked each of those 3 to put together proposals of what they would do if we worked together. Then… Read More
26 September, 2019: The other day, a farmer told me that it’s now illegal for farmers to eat food straight from the field. It’s a new law. I have no idea why, but I suspect it’s because so many farms are now dangerous. Pesticides stronger than anything we’ve ever used in history, nasty antibiotic resistant bugs that are evolving on… Read More
3 May, 2009: I’m here with Jared and John from fri-state truck center. They brought some fan belts to help me get the truck running. On one hand Sunday is the worst (and most expensive) day to have a breakdown. On the other hand this way it doesn’t get between you and your lunch. Read More
16 September, 2019: Everyone knows Clover was started as a project to address climate change. Ok, nope, that’s a lie. I think very few people know this. Part of that has been intentional. People do not choose where to eat lunch based on their beliefs about the environment. And the link between meat production and climate change is a hard… Read More