From the archives

What is this?

11 April, 2019: Eggplant has not been perfect lately. We’ve seen over-frying, over-and-under salting, and not cutting to the proper thickness. So what does this have to do with improving eggplant at Clover? These are Eggplant measurers! If your eggplant fits in the second-largest slot, it’s been cut to the correct thickness. We have Chris Strange to thank for this… Read More

From the archives

2019 version of writing on the side of the truck

11 April, 2019: New menus are up! If you’ve been by during the last month, you may have noticed some changes. This is the result of a lot of hard work from Ethan and Joseph, I can’t even admit that I understand all of what they did. But because of their programming work, we were able to put into place some… Read More

From the archives

Survey Day: Thursday 4/11/19 (closed)

11 April, 2019: (This survey is now closed – we hold these surveys about once a month, so if you’re lucky you’ll come to Clover during a future survey day!) If you received a survey card in line today, please click on this post to get to the survey link. A huge thanks for helping us improve!! Click here for… Read More

From the archives

Meeting with Single Speed Design

1 September, 2008: I met with Jinhee and John of Single Speed Designs today. Phil, who is going to handle the design/build joined us as well. It was a ton of fun. I talked too much, gave a tour of the truck, and asked some questions. John and Jinhee showed me some of the ideas they have been working through.… Read More

From the archives

Ditch blends?

29 March, 2019: Over the years, we’ve served you carrots from single farms, tomatoes from single farms, even medlars and paw paws from single farms. But did you know we’ve also been serving coffees from single farms? 98% of the coffee you find in Boston is a blend of beans from multiple farms or even multiple countries. There’s a reason for that.… Read More

From the archives

This is not Clover’s new videographer

14 March, 2019: This photo of Jane was taken in December. Doesn’t she look hopeful? We spent hours planning a video series about soup we planned to publish to Youtube. We woke up early, went to Lindentree Farm, said hi to Moira and Ari (farmers), gathered vegetables, and filmed Ayr chopping, seasoning, blending soup. The kids came home from school,… Read More

From the archives

Just for a little while…

8 March, 2019: Starting today, a few vegan items on our menu are temporarily not vegan. Chris let us know that Just, the company that makes our delicious (vegan) mayo is having supply chain issues. They won’t have more mayo in the supply chain until late March or early April. For about 98% of you, this won’t matter. You might… Read More

From the archives

Accident

6 November, 2008: We were on our way to MIT, first day we were ready before 11am (we’d been up since 5am), and crash. Somebody hit their breaks hard ahead of me to make a turn. No signal. So I hit the breaks and Rolando and our food went flying. Everyone is ok. We didn’t hit anything, but what a… Read More

From the archives

Survey Day: Thursday 2/28/19 (closed)

28 February, 2019: (This survey is now closed – we hold these surveys about once a month, so if you’re lucky you’ll come to Clover during a future survey day!) If you received a survey card in line today, please click on this post to get to the survey link. A huge thanks for helping us improve!! Click here for… Read More

From the archives

Wild Salmon Greens Bowl

26 February, 2019: We had an idea to do carbon comparisons of our menu items. We compared them to other items using a super simple calculation. I think for most customers this has been too tiny to notice. But Lynn told us that some people now believe we serve a Wild Salmon Greens Bowl. So funny. Read More

From the archives

Meatball. Year 2

24 February, 2019: That little pic is a bit fuzzy. But this whole Impossible meatball thing has been sort of a whirlwind right? This drawing was left by a customer. It says: “me without meatball [frown] me with meatball [smile].” I wasn’t sure what Clover would be with a meatball a year ago. We had testing data from CloverHSQ run… Read More

From the archives

Joseph didn’t know we are vegetarian. Awesome

21 February, 2019: See that amazing picture of me? Yeah. Well obviously I’m joking. It’s a terrible picture of me. But it’s here because of the other guy in the shot. That’s Joseph. We just hired him for a tech role. He’s a computer programmer. We have more programming roles open, if you’re interested please reach out. But that pic?… Read More

From the archives

MORE OF LESS OF

5 August, 2008: This is the second part of the homework assignment Brian gave me. Here are a bunch of magazine ads. I’ve grouped them in two categories: “More of” – the ads that have something to contribute to the process of developing the Clover identity “Less of” – ads with elements we must avoid Read More

From the archives

Die A-frame

19 February, 2019: I can’t remember when we first started using A-frames. These are the signs that restaurants and other put out on the sidewalk to attract customer attention. I think I’d seen other trucks doing it. And when we tried they were crazy successful for us. I think the A-frames in those early days drove 10% increase in sales.… Read More