From the archives

Meet the daughter of the godfather: coffee tasting, CloverLMA, June 8, 3pm

5 June, 2017: As a toddler, Jenny reached for coffee instead of juice. Now she travels the world, supporting the farmers who grow the best tasting coffee beans. Meet Jenny Howell, Director of Sourcing for George Howell Coffee Co this Thursday! Tasting is free and open to all. Cider donuts and coffee will be available for purchase. Reserve yours (or… Read More

From the archives

Play the survey game today

2 June, 2017: Hi all, if you were handed a card today at Clover, click here to fill out the survey. First off, thank you so much for helping us improve. Secondly, there is a new prize structure! When you complete the survey you’ll be given a coupon for you to bring a new friend to Clover and enjoy a meal, snack… Read More

From the archives

The only item on our menu that requires a wetsuit to harvest

31 May, 2017: This is Andrea. With a thick wetsuit and a knife, she harvests the Dulse we’ve been frying up for our Maine Tomato Sandwich. She swims with the seaweed for 3 hours at a time. Then it’s so cold that she comes back in. Seaweed was once a major protein source for New Englanders. Bring it back by trying… Read More

From the archives

Next step in the evolution of Clover packaging

29 March, 2013: This picture is what is left when I finish my sandwich from Clover. 2008: When we launched the MIT in 2008 with the goal of testing and developing our food our goal for packaging was simple: hold the food and not cost much. We made decisions like one size coffee cup which helped simplify things on the… Read More

From the archives

Farmer visit: David Oien, CloverHSQ, 5/26 at lunch

25 May, 2017: In the 1970’s David Oien’s family was told to grow soy and corn and wheat by the Nixon dept. of agriculture. He said “I’m going to grow lentils instead.” Back then this was a revolutionary act. Lentils make their own fertilizer, so farmers don’t have to spray. They are incredible cover crops, so they actually revitalize the… Read More

From the archives

CloverHSC (Harvard Science Center)

24 May, 2017: A new Clover. Technically this is number 11. And it’s exhilarating. I stepped back after ordering the first coffee (I was the first customer). Lynn (who has been the General Manager of our restaurant in Harvard Square for a few years now) is running the show and her team is amazing. Harvard is renovating the Science Center. The… Read More

From the archives

Pop-up space now booking

19 May, 2017: We’re booking out the Clover pop-up space at Clover Financial District (160 Federal St) and CloverHUB (1075 Cambridge St) Do you have an idea you want to test on real customers? A product you want to sell? We want to help you make it real by offering you a tiny space with big visibility. Previous tenants have included… Read More

From the archives

Garlic Mustard Grim Reaper

16 May, 2017: This kindly woman (whose name I forget) may hold the record for pulling the most garlic mustard of anyone in New England. This time of year, garlic mustard appears on roadsides, in backyards, and most dangerously, on farms. It was brought here as a culinary herb, but has quickly became an invasive species. Trees normally communicate beneath the soil, and… Read More

From the archives

Coffee in the morning

9 December, 2008: Coffee is working beautifully. We’re slowly building a following. We’ve still got a few things to work on: (1) Some of you feel the coffee is “light,” or “not strong enough.” I think part of this is everyone being used to Starbuck’s burnt. But I’m afraid a part might be due to the brewing method. We’re going to… Read More

From the archives

Coffee pricing experiment didn’t work

8 May, 2017: For the past month or so we’ve trailed our Monte Carlos coffee at a lower price point ($2.80 vs. $3.28). We were hoping that lower price point would encourage trial, improve coffee sales, and improve breakfast sales. Good news is that sales went up for coffee and breakfast. But they went up at ALL locations, those with… Read More

From the archives

Backyard Farms Tomato Tasting: 5/12, 11am-2pm at CloverLMA

7 May, 2017: Join us Friday to meet the folks responsible for these Backyard Farms tomatoes and taste them in our newest seasonal sandwich (the Maine Winter Tomato!) Backyard Farms tomatoes grow high in the sky in a greenhouse the size of a football field in Maine. They don’t need dirt to grow, they’re magic, and they’re farmed by individual farmers. The… Read More

From the archives

Taste controversy

5 May, 2017: I was speaking at an event called the Future of Food at the Museum of Science. This was a collection of really interesting food folks. People who do food on TV. Michael Davis from James Beard who did the America Pavilion at the World’s Fair. A woman (I can’t remember her name) who ran product development for Starbucks. Farmers. A… Read More

From the archives

I got sampled too!

4 May, 2017: Jane here, unless you go to CloverDTX on School Street, you probably don’t know me. I’m a communications lead (SCL) at DTX and an event planner at Clover. Ayr posted recently about a customer sharing his home-roasted coffee with him. Then I got sampled too! Steven, a regular at DTX, brought me a jar of his homemade overnight oats. First of… Read More

From the archives

Clover, April 1

1 April, 2009: OK, so nobody ordered the Sausage, steak, ham, chicken sandwich. Thought we’d get at least one order : ) A little bit funny? Hope everyone had a great April 1st. The board is getting a bit smudgy, but it’s sort of pretty hunh? Figure it’s time for a new coat of paint, one of these weekends… Read More

From the archives

Letter from Thailand

3 May, 2017: We recently served a Thai coffee roasted by Barismo. Maybe you saw my poster or heard from one of us that the Doi Pangkhon was the result of young farmers moving from opium production to coffee production. We had a coffee tasting, Jane sent out an email to our mailing list about the tasting, and we were all shocked and… Read More