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Menu

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The new cold

Alright everybody, it’s working. We’ve launched an entirely new approach to ice coffee. Expect to wait 60-90 seconds. Expect a better cup. That’s right. We think this is tasting straight-up better than the cold brew method. And we’re very happy to announce that caffeine levels are closer to where they should be.

I did some quick estimates and I think I was right about the cold-brew method being over caffeinated. Health associations give guidelines of 200-400 mg caffeine/ day max dose. My estimates (rough):

Assume:

- 2% by weight
- Cold brew takes 100% of caffeine from coffee beans (I still think this is likely close to the fact, but don’t really have any proof)
- I did my math right : )

2 oz espresso: 100 mg caffeine (50 mg/ oz)
10 oz hot coffee: 100 mg caffeine (10 mg/ oz)
10 oz cold brew (OLD Clover method): 283 mg caffeine (28 mg/ oz)
10 oz single cup iced (NEW Clover method): 100 mg caffeine (10 mg/ oz)

Single cup iced coffee

We already serve more single-cup drip coffee than anyone in the Boston area. Someday we’ll be able to claim the best cup in the city. We’re close, but we still don’t have filtered water, and I think that’s a bummer. Despite that, I’d put our coffee head to head with anything in the area. We’re proud to be working with great brewers, our staff are properly trained, and the technique has been refined. You don’t hear me bragging often, but this is something I’m really proud of.

Iced coffee? That’s been another story. We’ve been playing with something called “cold brewed” coffee for a long time. Early on we  were getting it really wrong. But now our method is down. It’s deep, tasty, stands up to milk. Only one problem: I think it’s loaded with way too much caffeine. Nobody knows how much, but I think it’s very very high. I’m going to do some calculations soon and will get them to you.

In the meantime, we’re ready to move away from the cold method. We love the taste but I just don’t feel right about the level of caffeine. So starting this week we’re going to be trying a new method: single cup iced coffee. Barth, our friend at Barrington Roasters, showed us the best method for brewing hot coffee. Basically you use a fancy expensive machine to brew concentrated coffee over ice, let the ice melt to get the concentration just right, then pour over ice.

I think we can do the same thing, but one cup at a time. As far as I know we may be the first to do this at a shop. I tried this morning and it was killer. Really really good. So here we come Boston and Cambridge. Come by this week and have us pour you a cup of iced coffee and tell us what you think.

Exciting news: the MIT whiteboard is finally re-painted. Chris did this late Thursday night. We use this special whiteboard 2-part epoxy. It’s the best solution I’ve found, but it has 2 problems:

(1) It oxidizes in the sunshine (which is why the board looked so muddy)

(2) It loses it’s erasability after about 3 months of use

The solution is that we need to re-finish the board once every 3 months. Last time I painted it? 26th of August (you can look for that post). OK, so we’re not quite hitting once every 3 months. Something to improve.

By the way, the observant out there will notice some other changes. With our whiteboard, as with everything at Clover, we make changes constantly. Early on I tried many different whiteboard presentations. We’ve settled on this for the following reasons:

  • Dollar signs are LARGE: what are we doing if we’re not proud of our pricing.
  • Least ink to achieve the communication
  • Short descriptions encourage (force) conversations with staff
  • Date must be there every single day (that’s how you regulars know if the morning menu hasn’t yet been updated)
  • Credit cards are represented, but with our hand-drawn graphic. I don’t like co-branding. But you need a way to tell everybody that we take plastic. This is my compromise.
  • Operating times are included (this is a relatively new addition)
  • Logo is written in permanent marker because it’s the one thing that doesn’t change. This too has evolved over time. Of course we could paint it, and many recommend we do. But the sharpie is more in line with our DIY approach to everything. And it’s cheaper and easier to handle. You’ll notice our re-supply van has the same treatment. I think it’s great.
  • You’ll notice the logo is now much larger. I think I like the new size/ position. It gives more room for the stuff that changes. And it’s easier to read for the visually impaired : )

I’m a pain when I go into food shops these days. I’m afraid I’m driving the staff crazy, and I know I’m driving my friends crazy. I’m always in research mode. 100% of the time.

Right now I have muffins on my mind. I suspect we can improve ours. But it’s going to take some serious development work. To start with we’re doing what we always do, talking to you all and asking what you think. What do you like about our muffins? What’s letting you down?

So that muffin there, it’s from Peet’s. And the poor guy behind the counter had to dig out the nutrition book from who knows where and look it up for me. Try asking for nutritionals at your favorite fast food shop. You’ll quickly start feeling like you’re not suppose to be asking those questions.

This bad boy: 580 calories, 30 grams of fat. That’s right: 580 calories! You may not know what that means, but I’ve been looking at this stuff a lot. That’s just crazy. That’s more calories and more fat than a Big Mac. No seriously, it is. Look it up. Or one and a half servings of our french fries!! That’s right. Eating that muffin is like ordering our fries, eating them all by yourself, then stealing your friends and eating half of his.

Our banana muffins have around 216 calories, 8 g fat, and 6 g protein. Sorry, haven’t gotten around to putting that up yet. Best of all, they’re 100% whole grains (whole wheat flour, oat bran, wheat germ). But do they taste good? If they don’t we need to change them, I don’t care how healthy they are for you…

It was Rolando’s birthday today. I knew I had to come up with something good. He even told me that much.

So I was thinking and thinking about what type of cupcake to make. We usually get something that represents the employee as well as we can. Let me back up, we have a lot of new customers. Clover gives away cupcakes, for free, to customers anytime a staff member has a birthday. It’s never announced, but if you come by for breakfast you’ll see us getting them ready and have a heads up. They’re always ugly, but they taste good.

We usually try to get close to our employees (Enzo == corn cupcake, Rum buttercream when Hat turned 21, Chocolate and stout for Jeremiah, parsnips for Teasel, etc.). I started thinking about Clover’s food philosophy, which Rolando is responsible for. And at the core it’s about making simple things taste great. Relying on care and quality ingredients. This is sort of radical in a world where chefs define their cuisine by unpronounceable ingredients, exotic combinations, exotic techniques, and of course, complexity. We’re into few ingredients, carefully prepared.

So I made Rolando the original recipe that all of our cupcakes are based on. This is an old depression era recipe from my Grandmother. We’ve been riffing on it for a long time, but I’ve never made the original for Clover. So here it is, a cupcake version of my Grandmother’s “wacky cake.” That’s a chocolate cake with a crunchy coconut topping.

Some of you may remember the great sandwich disaster. This time drinks were struck.

Rolando and I just figured out last week that we’ve been serving up some really awful drinks. What does that mean? Some were way way to bitter, some too sweet. Many were watery. Few were balanced.

The problem is that we moved from a small operation to a large operation and didn’t put the proper tools (e.g., recipes) and controls in place. We may have been at this for as many as 3-4 weeks. That’s a lot of bad drinks. Sorry everybody.

We’ve completely re-worked both the Assam and the Hibiscus iced tea recipes. Tomorrow we’re going to be giving them both away for free on both trucks. That’s right, free. For everybody. It’s our way of apologizing. If you’ve thought our drinks could be better, you were probably right, give them another try tomorrow. If you never tried them, that’s OK, they’re free tomorrow. If you’ve had them and loved them, that’s great. Love them more tomorrow (they’ll taste better than ever and they’ll be free). Did I mention, free?

4:00pm means snack time

When we first experimented with dinner last November we stumbled upon a fun Clover tradition. Chris Anderson had a crate of plantains. He said: here, fry these up. We found that since dinners are more peaceful and spread out, we actually had room in the fryer and time to play around. Some of you remember those plantains. They were awesome.

Now that dinners are up again we’re playing with snacks again. Tonight if you stop by the trucks you may get a chance to try a fried pickle. I love these. There’s a bit of corn in the batter. Yum. Look for treats after 4pm all week on both trucks.

Bring it on summer. Bring it on Boston. The number of mouths we’re feeding daily has more than doubled in the past 4 weeks. That means we are making a ton more Hummus and Falafel. Which means our little 3 Qt. Robo Coupe (commercial food processor) is working overtime. Like 20-30 batches a day. 2-3 hours non-stop on the food processor.

So we made our largest equipment investment to date. We bought this bad boy for something like $8,000. I was hoping, but not entirely sure I was making the right choice. This sort of investment is strange, unlike a car you don’t get to test drive. You can talk to a few people, but you don’t get a chance to see if it will work until it arrives.

Now the hummus we used to spend 2 hours making is silky smooth in 20 seconds. Awesome.

Clover’s staff went strawberry picking yesterday. I have an idea that
someday Clover will be an educational environment for employees, where they not only learn how to make perfect French fries but learn about food systems.
Picking our own berries is a start. Both trucks will be featuring strawberry agua frescas today. These late strawberries are super sweet, be warned.

Adios Pimentos

Next week we premiere a new seasonal sandwich, so I thought I’d share the story behind the pimento.

I grew up in Texas eating pimento cheese sandwiches all the time. Never saw the sandwich outside the South. It’s really simple: grated cheese, mayo, and pimento peppers (the same sweet red peppers you find inside green olives).

For the Clover version we did a mix of sharp cheddar, roasted red peppers, dill, capers, pickled celery, and cucumbers tossed with Aleppo pepper. The pimento started off slow, but the past few weeks we’ve been selling out of it every day. Let us know what you thought.

Bread run

Those of you who’ve been following us since the beginning will remember several posts about bread. And some of you have suffered stock-outs.

We get our bread from Brooklyn. It’s a pain to go that far, and a long story explaining why we do it anyway. See some of the previous posts. Anyway, until we’re much larger we wont be able to get our bread made the way we want it in Boston. In the meantime we take weekly trips to NYC. This is Rolando loading bread at 6am yesterday morning. We freeze the bread at our commissary, thaw it overnight, then toast it for your sandwich.

We recently bought a re-supply van and now we’re able to use that to run the trips which are either exciting or a drag, depending on how you feel about driving a 9 hour round trip with a barely functioning radio.

Enzo’s corn cupcake

Those of you who have been around forever know all about this. But there are a bunch of new folks learning about Clover, and I’m not just talking about the growing crew.

For you new customers out there, let me introduce you to a Clover tradition: when staff have a birthday we give customers free cupcakes in celebration. We don’t announce it. We don’t publicize it. If you come by for breakfast you may have advance warning. Otherwise it’s a happy surprise.

Vincenzo, who is doing a killer job leading the Dewey truck on a Boston invasion, turned 26 last week. Enzo has been showing me his favorite foods over the past few weeks. They all have corn. Cachapa, Pupusa.

So we had to make Enzo corn cupcakes. And brown sugar cream cheese frosting.

btw, did anybody read the Globe yesterday? Looks like Enzo has a fan.

Hi Media Lab. We’re trying to figure you out. Or more specifically, how well our little “pop-up cafe” idea will work to feed you. We’ve been coming by at 2pm, 3pm, and 4pm on the hour all week. First come first serve. We try to get there exactly on the hour, and out within 5 minutes. Sometimes it feels like it’s working beautifully. Other times it feels like nobody cares.

Day 1: Sold out 2pm, ran out of food on truck and gave away fries and soda at 3pm, canceled 4pm (no food)

Day 2: Doubled number of sandwiches and sold out 2pm, stopped on stairs on way out to sell out last 2 sandwiches at 3pm, and had 4 or so fries and sandwiches left over at 4pm.

Day 3 (today): Had fries and sandwiches left over after 2pm, pretty much sold out at 3pm, brought fruit salad (above) at 4pm but still didn’t sell out.

2 more days to go. If this thing works well we’ll be coming up every weekday on the hour, 2pm – 8pm.

Most memorable experience so far was being stopped on our way down the stairs to sell 3 more sandwiches. (pictures after the break)

Today at 4pm Enzo and I were a bit disappointed as our fruit salads made to order idea didn’t have much success. We’ll try again, but this just may not succeed. Folks were more interested in the scraps of left-over cookies beside us (from some previous event).

Read the rest of this entry »

New teas

Rolando and I set out to overhaul our tea offerings the other week. It’s going well. We found some herbals we really like from Providence. Next time you’re by the truck at breakfast time ask for a sample. And now we’re trying some new black teas. Look for them later this week.

I love tea. I hope you all get a chance to try a cup and see how great it can taste. While we’re working this all out we’re very sample friendly, so don’t hesitate to ask to try something, but expect we’ll ask you what you thought.

Clover events

We’ve been accepting invitations to events that fit in one way or another. Most recently we catered an event for GWAMIT (they way it fit is that my sister is a member of that group).

This weekend we have two cool events coming up. The first is Saturday. We’ll be serving at the Food Project’s City Farm Fest. West Cottage St. and Brook Ave, Dorchester, 11am – 2:30pm.

The second is Lilac Sunday at the Arnold Arboretum. We’ll be there from 10am — 2pm.

We’ll be serving from the truck at both events. Weather is suppose to continue to be great. See you there.

(more photos from GWAMIT event after the break)

Read the rest of this entry »

Sodas

There’s a lot to Clover you haven’t seen yet. Don’t worry, our menu will stay simple, we’ll never be promotional, we’ll always be screwing things up, learning, and making more mistakes.

But Rolando and I have dozens of ideas we plan to explore when the time is right. The right time for sodas was this past week. We’ve been playing with some recipes. These are really simple: soda water + sugar + flavor. We started with cinnamon, vanilla, and tarragon. I was really surprised you all wanted to try the tarragon. You can look forward to cardamom, root beer, celery, cider, and on and on. Because of the way we make these we can work with really delicate flavors (tarragon, fresh vanilla bean) that would never hold up to bottling. And we control the amount of sugar, so we can keep these from being too caloric. Most important, we control the taste, and know exactly what goes into each cup.

Look forward to a soft entry of these as it gets warmer.

Keeping up

Hi folks. We’re doing our best to keep up these days. Coming out of April we’re leaving behind our busiest month ever. You already know we’re having trouble keeping food stocked. And it’s become common to be standing in a line at breakfast, something that was unheard of in the past.

It’s exciting, and energizing, and exhausting, and overwhelming. Bear with us. We’ve had a few disasters already (falafel disaster, bad pop overs this morning) and I can promise we’ll have more. But know that we’re hiring and training as quickly as we can, building a re-supply van, and doing our best to keep up with everything.

Tea is awful

We’ve struggled with tea since day 1. How to do tea?

I love tea. And I know that despite being the most popular beverage in the world, folks just don’t drink a lot of tea in the US. At first I thought it was an issue of education, or appreciation. But now I think it’s because tea is awful. OK, I’d use stronger language, but we try to keep this family friendly.

First, when you order tea out it feels like a $0.05 sack in a cup of hot water. I know soda and coffee have the same margins (not the way we do it, but for most places), but there is something unsatisfying about a cup of hot water with a bag floating.

Second, that bag is problematic. What do you do with it? It’s wet, it drips. Some have told us we should do what fancy places do, serving “loose leaf” tea in sacks. I don’t know if you’ve ever gotten one of these, but they drip all down the side of the cup. Even worse than the Lipton sacks.

Third, how are you ever going to brew the tea properly? 3 things matter to good tea: (a) temperature of water, (b) ratio of water to tea, (c) brew time. That cup of hot water with a tea sack floating in it? It’s probably not the right temperature, the ratio is likely off, and how on earth are you going to know when it’s hit the proper brew time?

I think we have a solution. This week we’re going to explore a better tea. You’re going to have some of the best tea in your life. You may actually love it. Come on Boston, let’s drink tea!

Herbal tea

I’m down in Providence buying tea. Rolando found a tea place. It’s has the kind of name I don’t love, part ironic, part hippy (Farmacy), but they teas I’ve sampled so far I absolutely love. These herbs are grown here in Providence for the most part, and they process the teas here.

We’ll be sampling these for the next 2 weeks, a different tea every day. I avoided most of the “functional” teas, sticking mostly with taste. We can’t wait to hear what you think of them.

We didn’t mean this as a gotcha, and I hope I don’t turn anybody off, but that sweet potato sandwich you’ve all been eating: it had tofu in it.

We’ve been sort of on the fence about tofu. Rolando and I have been against fake meats from day one, but tempeh, seitan, tofu, they all have their own culinary histories and are OK by us. But tofu in particular is a food a lot of people think they hate. It represents so much of what Clover is not, that we’ve been cautious about using it at all.

Where the %$@ was that tofu hiding you ask? Rolando hid it well disguising it as a spread. Basically just tofu blended with cilantro to make a smooth spread. Some of you asked what was in the sandwich, hopefully we described it well.

Sorry about the picture, couldn’t catch one of this sandwich without at least one bit in it : )

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