More from ayr

10th Birthday – oh wow

29 October, 2018: I’m not too proud to admit I feel burnt. It feels sort of like post-exams from when I was in school, sort of like post-race or game. Physical and mental. And I think everybody who worked at Clover today is feeling this way. But I’m the one responsible for what was a pretty rough day. A few… Read More

Blue eats L’As Du Fallafel

23 October, 2018: October 2005 I ate at L’As Du Fallafel. I didn’t know it at the time but this experience became the prototype for Clover’s most successful sandwich. This past weekend I took a trip to Paris with my father and my son (Blue, above). We’re approaching Clover’s 10th birthday (10/29/18) and I thought it would be fun to… Read More

I didn’t think Clover would work

18 October, 2018: For years I kept this little secret to myself. When I quit my job I didn’t think my idea that became Clover would work. I thought I’d fail. I’d been dreaming about a company that would help meat lovers become vegetable lovers. But I couldn’t find any examples of people who had pulled this off. I didn’t… Read More

Knock Knock Paw Paw

16 October, 2018: The past 3 Sunday evenings I’ve gotten a knock on the door. It’s Paw Paw for Clover! I get bushels of paw paw delivered at my house. I put them in the back of my car and bring them into Clover. And we’ve been sampling them at the restaurants. Look for them today. Paw what? If you… Read More

Clover buys more local wheat than anybody in Boston. Let’s change that.

12 October, 2018: Setting up our own pita oven was sooooo¬†painful. But we knew we could serve better tasting pita than what we were buying from Brooklyn and NJ. Why did we think we could do a better job? I’m starting to understand flavor as nutrition. And we can make more flavorful bread by using more nutritious ingredients. We can… Read More

JSP vs. CHK

5 October, 2018: On our order system each item has a short acronym. So if you work at Clover and take a lot of orders you start to get to know the Chickpea Fritter as CHK and the Japanese Sweetpotato Sandwich as JSP. This past week the Japanese Sweetpotato crushed the Chickpea Fritter Sandwich in sales. And even the poor… Read More

Where is the Brussels?

1 October, 2018: All year people ask me when we will launch the Brussels Sprout Sandwich. But right now it’s different. People are getting emails from our competitors telling them that Brussels are on the menu. They are hitting instagram feeds. Brussels aren’t in season yet, not in New England. It’s really confusing when we’re approaching autumn and you get… Read More

Ayr talks wheat today at Harvard, 7pm, open to public

1 October, 2018: I’m talking at Harvard tonight as part of the Food and Science class lecture series. I’m super excited. I’ve been in the audience for these lectures for years. They started in the early days of Clover and Rolando, our chef at the start, turned me onto them. If you’re interested in joining the lecture is open to… Read More

How do you feel about tofu?

23 August, 2018: On my way up to visit Heiwa tofu last week I stopped at a place called Mister Bagel. I was set to meet Jeff early. He starts his days at 6am and not many places are open that early. And everybody knows I like bagels. At the bagel place there was a pretty substantial menu of “tofu… Read More

Ayr Just doesn’t get it…

22 August, 2018: We’ve had vegans asking for years for more breakfast options. Right now it’s muffins, oatmeal, or overnight oats if you’re vegan. Just, Inc., makers of the Just Mayo we love, brought us this new egg product made from mung beans. Honestly the first few versions we tasted weren’t ready for prime time. But the latest, it’s pretty… Read More