More clover references
Here are a bunch of pictures of clovers I’ve collected over the past several months.
Here are a bunch of pictures of clovers I’ve collected over the past several months.
Moving away from graphic references to designing the space, here are some thoughts I’ve had about the feelings I’m looking to evoke. I’m really excited
I don’t know which if any of these we’ll end up using, but these are my first take at defining Clover’s colors. I spent too
During one of my early conversations with Erik Joule he asked: “what will Clover sound like?” I thought it was a great question and spent
I scribbled down my goals for the brand a few months ago. Here they are: Long-term aspiration: Clover comes to define a lifestyle centered around
Alex Kazaks gets credit for the name. Asa (my sister) made a puppet for Clementine, a horse, and had named the puppet Clover. Alex said,
(painting is by Vilhelm Hammershoi, a danish painter from the early 1900s) So this is where the visual identity for Clover begins: a puddle of
This tag (visual identity) is dedicated to the evolution of Clover’s visual identity. We could call this “brand,” but I really think it’s more accurately