Posts tagged Brand

From the archives

What should Clover employees earn part 2: Keep talking to us!

3 November, 2015: The response to the post I wrote Thursday was deep and varied. And I couldn’t be happier at the conversation that is developing. I think we’re dealing with something complicated and important. And I can’t imagine how we’d make progress without involving many people with varying points of view. The story has shown up in a bunch of… Read More

From the archives

It’s working

29 October, 2015: We’re selling Clover at Whole Foods Market. We’ve been doing this sort of quietly for about a month. Why quietly? Because I’ve been uncertain it would work. We’re very controlling when it comes to our food. We like super super fresh. As in we don’t cut the tomato until you order the sandwich. And we don’t keep… Read More

From the archives

Clover logo gets a new venue

6 October, 2015: The flesh of a pumpkin! I was thinking about ways to promote tomorrow’s beer launch with Jack’s Abby. We’re doing pumpkin carving and drinking a new pumpkin beer made with local pumpkins. Ayr suggested I carve our logo into a pumpkin. So on Friday night I watched an episode of Fargo and did this with the help… Read More

From the archives

Clover Clean

21 July, 2015: This is a message I shared with our employees the other day. I think it’s really important to our company and thought I would share it with all of you wholesale. This is the first step in a journey we’re going to take together as a company over the coming year. It’s the culmination of ideas I’ve been… Read More

From the archives

Packaging for WFM

14 July, 2015: It’s embarrassing how long I’ve been working on our packaging for Whole Foods. I think we started thinking about this when they first approached us over 2 years ago. We’ve hired an outside firm, and I really didn’t like their process or output. We hired an in-house designer, that didn’t work out either. Lucia started trying some different… Read More

From the archives

Norse Heroes Winter Sweatshirts on sale now

4 February, 2015: There’s something magical about our trucks in the winter. I remember running MIT dinners in the deepest darkest winter, and it was always so wonderful to see little hordes of customers continuing to line up even when the temperature was below freezing. Ayr and I made a special line of sweatshirts to celebrate our food truck staff.… Read More

From the archives

Communicating with environment

13 September, 2014: Early on I set a course of transparency for Clover. In 2008 this mattered to a few customers. Now in 2014 it matters to more of you. I think in 2020, when Clover is sweeping the nation, I think folks simply aren’t going to tolerate opaque food systems. In my view this world of smoke and mirrors that… Read More

From the archives

De-confusing Clover

4 September, 2014: Sean has been looking at Clover with fresh eyes. It’s been really great for all of us. As you may know, sometimes we tend towards the subtle. Sean suggested a big, simple Order Here sign. I ordered wall vinyl in our stencil font, and Enzo and I got up on a ladder to install it. What do… Read More

From the archives

Sign up for your farm share TODAY

30 April, 2014: So I know you’re all hating this weather. And you might think we hate it too. While I admit I’d rather it were warm, since early Clover days I’ve found nothing more satisfying than a line of hungry customers standing in the rain and the cold (and today we have both). You’ve got to really love what… Read More

From the archives

That’s Yo-Yo Ma, really

26 April, 2014: We had an event at Clover HSQ the other night with the Harvard Innovation Lab and the Silk Road Ensemble. Yo-Yo Ma was there, which was really exciting for all of us who love his music. And they were filming a documentary about the work he does with Silk Road. Azeb is an order taker at Harvard… Read More