Posts tagged Brand

From the archives

Illuminated sign in Burlington

13 August, 2013: As you all know, our sign at the restaurant in Burlington was our first ever. We’ve been really excited about it. For some reason when it was first installed it wouldn’t light up. But we got that fixed. I was checking it our with Michael Sutton, who runs our restaurant in Burlington. It’s looking awesome. See the… Read More

From the archives

Movie night poster

10 August, 2013: I haven’t hired a graphic designer yet. So for now, I get to make Clover’s posters. Sophia, one of my amazing interns, had the idea to put a little Clover truck where the bicycle should be in the classic E.T. poster. I made her sit in Chipotle in Central Square while I sketched this out using butcher… Read More

From the archives

Clover LA?

7 August, 2013: OK, this is very early stage, and nothing is guaranteed. But I thought I’d share some of our thoughts, with the warning that they are in process. Our plan has been to figure out Clover in the Boston market, then, as we continue to grow organically in Boston to expand to other regions. I’ve had a lot… Read More

From the archives

John dons a tyvek suit to collect samples

17 July, 2013: John’s our Director of Finance and Control. The suits he wears aren’t normally white. He’s been doing an awesome job over the past few days helping the inspectors and public health officials from the state move the investigation forward. Right now we’re waiting for lots and lots of samples to come back. We’ve gone through potential vectors… Read More

From the archives

Clover’s first ever sign

2 July, 2013: Crazy we made it this far without a sign. For the trucks they are the sign. We never intended to have a sign for HSQ. I think at that point in our development we expected folks would find us, which they did. The HUB was suppose to have a sign, but I never got around to figuring… Read More

From the archives

Gabby’s stamp

6 May, 2013: I was at Staples, my home away from home. Not sure if this is a company-wide thing, or a Harvard store innovation, but I was surprised to see a burst of color on something that’s usually so gray.┬áSort of a nice tangible way to identify who made the sale. Ayr was talking about doing something similar for… Read More

From the archives

Brett yayayayaya

15 April, 2013: When I was growing up, Terra Toys in downtown Austin had this cool thing where kids could decorate paper bags. They would pay you $.05 per bag. I would take home stacks of them and draw for hours. Then the bags would get given to customers. When Clover expanded from trucks to restaurants, we started using butcher… Read More

From the archives

Clover on TV Diner

13 April, 2013: We got a note saying the NECN show TV Diner wanted to come to the HUB. We were really excited. Everyone knows TV Diner. It’s a really good audience for us, especially as we grow into the suburbs. I have a feeling a lot of people will watch who’ve never heard of us. Billy and Jenny stopped… Read More

From the archives

What does a Burlington customer look like?

8 April, 2013: We’re easing into our Burlington world tour. We’re hoping to generate excitement leading up to our new restaurant launch in Burlington. We’re not Bobby Flay, so if we’re going to have a line around the block it’s going to be because we’ve been working really hard to get to know you all and get the word out.… Read More

From the archives

Clover, USA Today, and PR

4 April, 2013: We’ve had some fun press lately (NYT, Globe, etc.) but nothing that was more exciting to us than USA Today. I was surprised at the reaction I got from customers and even employees. When USA Today was interviewing and taking pictures people were saying things like “who reads USA Today?” “where can you even buy that?” The… Read More