6 November, 2015: This is an early photo from Paul sampling at Whole Foods Market, Ink Block. A couple days after he started the sampling program Paul asked me if he could get some help. The line was building and he felt “wait times were too long.” I love this. We’re obsessed with wait times at our restaurants, and I… Read More
16 October, 2015: There is a farmer who grows paw-paws somewhere in MA. I’m not even allowed to know his name. Ayr knows someone who knows someone and that means that on TUESDAY, Clover will be getting one bushel of a very weird, very wonderful alien fruit. Paw paws are a tropical fruit. And yet they are not native to the tropics.… Read More
5 October, 2015: This cord is going to mean fresher food for you. Any food that can’t be prepped with a knife or a blender gets made back at the HUB. We make the food, pack it, then store it in our walk-in fridge until the resupply van is ready to head out to our locations. Ayr and Chris were thinking… Read More
21 July, 2015: This is a message I shared with our employees the other day. I think it’s really important to our company and thought I would share it with all of you wholesale. This is the first step in a journey we’re going to take together as a company over the coming year. It’s the culmination of ideas I’ve been… Read More
14 July, 2015: It’s embarrassing how long I’ve been working on our packaging for Whole Foods. I think we started thinking about this when they first approached us over 2 years ago. We’ve hired an outside firm, and I really didn’t like their process or output. We hired an in-house designer, that didn’t work out either. Lucia started trying some different… Read More
8 July, 2015: I remember when I used to apologize for our food screw-ups daily. That doesn’t happen anymore, thankfully. We have better systems in place, more safe guards, people who are better than me at catching mistakes. But occasionally one slips by us. I ordered the new Broccoli Strawberry sandwich yesterday excited to try this. I’d had it at… Read More
23 June, 2015: I’m not Jewish. I was raised going to a small New England brick congregationalist church a couple of towns over from where I grew up. But I’ve wanted Clover to be Kosher for a long time. I had a colleague at McKinsey who kept fairly strict Kosher, and I was shocked what a nightmare it was for her to… Read More
18 June, 2015: We don’t talk about it too much, but one of the secret goals of Clover is to improve peoples’ health. We’ve had our fair share of stories of this happening, although nothing quite as crazy as Steve’s story. I was talking to Paul today and realized we had never posted about “our Jared.” Steve, a customer in Burlington,… Read More
15 June, 2015: Chris, his son, and I went to visit Four Star the other day. Not sure who is happier in this picture, Chris or his little buddy. Four Star is a farm that is literally a couple of miles from where I grew up in Western Mass. I used to ride my bicycle by their fields on the way to… Read More
15 April, 2015: That was a question Michael Docter of Winter Moon Roots asked us when we were at the farm early this fall. Now those parsnips have been harvested and brought to Clover. Our first buy was 1600lbs, and we’re placing another order this week! If you’ve never had a Winter Moon parsnip, they are unlike anything you’ve ever had… Read More