During one of my early conversations with Erik Joule he asked: “what will Clover sound like?” I thought it was a great question and spent
I scribbled down my goals for the brand a few months ago. Here they are: Long-term aspiration: Clover comes to define a lifestyle centered around
(painting is by Vilhelm Hammershoi, a danish painter from the early 1900s) So this is where the visual identity for Clover begins: a puddle of
This tag (visual identity) is dedicated to the evolution of Clover’s visual identity. We could call this “brand,” but I really think it’s more accurately
