Category: Clover guide

Type

This is the area I’m weakest on right now. Thankfully I have some great typographers helping me through this process. Check out Hester’s all-type video

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Texture

My ideas for texture flow from the aspirations for the brand. Like nature, textures found in Clover should reveal a history. Note the process marks

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Clover sound lab

During one of my early conversations with Erik Joule he asked: “what will Clover sound like?” I thought it was a great question and spent

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Puddle of sunlight

(painting is by Vilhelm Hammershoi, a danish painter from the early 1900s) So this is where the visual identity for Clover begins: a puddle of

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Visual identity introduction

This tag (visual identity) is dedicated to the evolution of Clover’s visual identity. We could call this “brand,” but I really think it’s more accurately

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