1 June, 2020: It feels like 29 October 2008 all over again. But this time instead of loading a food truck hoping to sell 20 sandwiches at MIT I’m launching something completely new for Clover: At Home Meal Boxes. Order here! Available for order starting today: Clover Meal Boxes include 3 full meals, 1 hearty snack, and 2 desserts. You… Read More
28 September, 2019: We’ve been trying to figure out “retail.” We made some kits that you can take home and make Clover stuff. One of them is popovers! If you haven’t had a popover yet, stop by at breakfast. They’re an eggy, flaky pastry that is considered by some to be the “first American pastry.” We’ve been baking them ever… Read More
13 February, 2018: We’re on the eve of our first ever public release of the Clover App. I started dreaming about this back in 2009 when we built what might have been the world’s first cloud-based POS. Back then we had 1 food truck. Over the past 18 months or so we have been beta testing an app. It’s been… Read More
14 August, 2017: We’re testing a ton of changes to our menu right now. Most of them are centered around a realization I came to the other day: most of our customers are taking food to go. On the food trucks it was never clear if food was for here or to go. Our first restaurant at Harvard Square (at… Read More
14 November, 2016: I’ve been doing some photo work this past weekend. It’s a ton of fun. I’m working to prepare some presentations that need vivid imagery. And at one point I did all or at least most of the documentation for Clover. But as we’ve grown I have less and less of a hand in that. So it’s been… Read More
9 June, 2016: OK, I’m in a better mood today. But still posting pictures of trash. Sorry, we’ll get back to edible food soon. But I think part of this effort is sharing the raw reality of building a business, and I think this topic is super important to share with everybody. So many folks have been reaching out regarding… Read More
3 June, 2016: Yes, to take that picture I had to stick my phone in a trashcan, or more specifically a compost bin. I’m trying to keep my cool but I’m not doing a very good job of it. Savethatstuff, our composter, is not composting all of the compost they pick up from our restaurants. And they haven’t been for… Read More
6 November, 2015: This is an early photo from Paul sampling at Whole Foods Market, Ink Block. A couple days after he started the sampling program Paul asked me if he could get some help. The line was building and he felt “wait times were too long.” I love this. We’re obsessed with wait times at our restaurants, and I… Read More
29 October, 2015: We’re selling Clover at Whole Foods Market. We’ve been doing this sort of quietly for about a month. Why quietly? Because I’ve been uncertain it would work. We’re very controlling when it comes to our food. We like super super fresh. As in we don’t cut the tomato until you order the sandwich. And we don’t keep… Read More
14 July, 2015: It’s embarrassing how long I’ve been working on our packaging for Whole Foods. I think we started thinking about this when they first approached us over 2 years ago. We’ve hired an outside firm, and I really didn’t like their process or output. We hired an in-house designer, that didn’t work out either. Lucia started trying some different… Read More