Posts tagged Purpose

I don’t want things to go back to the way they were. Do you?

28 May, 2021: I feel that buzz, a combination of lightness and relief. Our restaurants are full of people again. Damn that feels good. 15 months ago, we closed our restaurants when we didn’t know enough. Then when we knew in-person contact was dangerous, we reopened for takeout only and built a home meal kit business. Now that we know vaccines… Read More

From the archives

Stone Barns and future farmers

19 December, 2018: That picture is Jack Algiere, Farm Director at Stone Barns. This past Friday I was with a group that included Jasper (our General Manager at CloverHSQ) touring the farm. The first stop on Jack’s tour was the compost pile. I met Jack for the first time back in September when I was at Stone Barns for a… Read More

From the archives

I didn’t think Clover would work

18 October, 2018: For years I kept this little secret to myself. When I quit my job I didn’t think my idea that became Clover would work. I thought I’d fail. I’d been dreaming about a company that would help meat lovers become vegetable lovers. But I couldn’t find any examples of people who had pulled this off. I didn’t… Read More

From the archives

Jeff makes Heiwa Tofu amazing

21 August, 2018: That’s Jeff of Heiwa Tofu. He and I are about the same age and we’ve been working on building our companies for about the same period of time: 10 years. I went up last week to Maine to visit Heiwa because we wanted great footage of tofu being made to help tell the story of what Jeff… Read More

From the archives

Brix + firm ≠ delicious

4 May, 2018: The Maine Winter Tomato Sandwich is one of my favorite of the year. Not to be confused with the Heirloom Tomato Sandwich that we feature in September (also one of my favorites, do you sense a theme?). This sandwich features tomatoes from a greenhouse in Maine called Backyard Farms, we pair it with sustainably harvested Maine seaweed… Read More

From the archives

How it feels to sell Impossible Meat

28 September, 2017: (thanks to this customer -Dave?- for being a good sport and letting me take his picture while he was eating!!!) We’re 5 days into selling Impossible Meat. As I mentioned the other week this is a big experiment for us. And we’re much too early in this experiment to talk about results. But there are some early… Read More

From the archives

Introducing Impossible Burger

21 September, 2017: We’re taking a big step today at Clover. We’re going to serve a meatball sandwich that for many of you may be the best meatball sandwich you’ve ever had. Not a meatball that is “meatball-like” or “almost as good as a meatball.” We’re going to serve something that will be impossible for you to distinguish from meat,… Read More

From the archives

Death of composting

3 June, 2016: Yes, to take that picture I had to stick my phone in a trashcan, or more specifically a compost bin. I’m trying to keep my cool but I’m not doing a very good job of it. Savethatstuff, our composter, is not composting all of the compost they pick up from our restaurants. And they haven’t been for… Read More

From the archives

I’m procrastinating right now…

26 January, 2016: So you don’t get a post from me in a long long time. Then the first one I put up is to avoid doing something else! Sorry all. I think there are a lot of parts of my job I’m not doing very well right now. I don’t know if the fact that I’m putting everything I have… Read More

From the archives

Michael’s 18-wheeler

3 December, 2014: Michael Docter delivers most of his crops on bike. We said…certainly not in winter. But he said yes, especially in winter. The city of Hadley plows, and then Michael is usually the next vehicle out on the road. Why? He has a goal to make his farm carbon-neutral over the next few years, which is part of the reason.… Read More