Author: ayr

“I believe in Clover”

I’ve recently asked somebody who believes in Clover as much as I do to step into the CEO role. Julia Wrin Piper has been Clover’s COO for the past 18 months and will take over running the company day-to-day. I’ll be shifting my efforts to provide support for Julia and the team, work on growth opportunities, and pursue partnerships that will amplify Clover’s mission. I’ll remain a member of the Board of Directors and active as an advisor and mentor. Clover is facing a potent mix of opportunity and challenge right now and I know Julia is exactly the right person to lead the team through these twists and turns.

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Sad news about CloverBBY

Our Clover restaurant at Copley Square, the one we call CloverBBY (Back Bay) is closing immediately. I’m pretty sad and really shook up, and just bummed. This is the second Clover we’ve ever closed, the first was in Brookline Village. That one was peaceful. This one is violent and really stressful.

We signed the lease for CloverBBY in 2019, taking over from a failed outpost of Honeygrow. The space was newly renovated, our neighbor Dig Inn was doing $5m a year in sales (or so we’d been told) and we all expected this to rocket to be our busiest, highest volume restaurant ever…

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Are we taking the right approach?

Few people know that Clover is environmental activism. This is by design. 

And it works. We do these customer surveys and see that 9 out of 10 Clover customers are NOT vegetarian. Yet I’m constantly troubled by conflicting feelings about the approach we’ve taken.

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Thank you Jane

This was Jane’s last week at Clover. We’re wishing her the best in her next steps (but also not so secretly hoping she comes back!)

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Clover + Picnic and Pantry

I know you all LOVE Picnic and Pantry, the little shop in Union Square’s Bow market. Did you know that Bobby and Alexandra who run it are also behind gâté comme des filles, the chocolate shop in Bow Market. (Go there and try the brownies.) They’re also responsible for Zuzu’s Petals in Inman Square.

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Not another fake meat burger

I think veggie burgers can be amazing. But I grew up cringing at them. I’ve had so many that were dry or mushy or tasted bland or bad. But that doesn’t have to be the end of the story.

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Why Pizza?

Pizza Friday is live. You can sign up. $35/ week and we deliver everything you need to make the best pizza you’ve ever had at your home.

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July 2022 Price Changes

Sometimes transparency is a bit painful. I have a history of posting when we change Clover’s prices (whether up or down). I’d rather not be raising prices. I know you’d rather I wasn’t raising prices. But here we are, 2022.

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Tech to support omnichannel

Clover has been building our own tech since the first food truck (2009). We run our own order management system, Point of sale, Kitchen display system, and more. We have amazing programmers as a critical part of our team and they do magic.

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