More from ayr

Proud of Jasper

14 October, 2021: I've been sitting in on our weekly General Manager meetings when I can. The other day I listened while Jasper, our Director of Restaurant Operations, spoke with passion about how important it is that we set staff schedules 2 weeks in advance and try to do everything we can to stick to the schedules. It was a… Read More

New prices, inflation?

29 July, 2021: That's Kev, the GM of Clover Newtonville, getting ready for the first big lunch rush at our newest Clover. What does he have to do with the price you pay for your chickpea fritter? Warning: slightly lengthy/ detailed post ahead. We've been increasing our hourly pay. Today our average earnings/hour for hourly employees is $19.67/ hr. That's… Read More

We need help building Clover

23 July, 2021: Chris and I have decided to hire an executive chef. We haven't had anybody with that title since we were lucky enough to work with Rolando Robledo back in the days of food trucks. We don't want to move away from our open food development process. It's a wonderful thing. But we do want to bring some… Read More

Clover is opening in Newton in July!

11 June, 2021: I’ve been waiting over a year to make this announcement. Clover is coming to Newton! We'll be opening at 845 Washington St. on July 1. We are on a mission to help meat lovers dream about vegetables. Why? As a society we need to reduce the number of meals we eat with meat—and by a lot. That… Read More

I don’t want things to go back to the way they were. Do you?

28 May, 2021: I feel that buzz, a combination of lightness and relief. Our restaurants are full of people again. Damn that feels good. 15 months ago, we closed our restaurants when we didn’t know enough. Then when we knew in-person contact was dangerous, we reopened for takeout only and built a home meal kit business. Now that we know vaccines… Read More

Secrets at Clover? Testing, testing, beta beta beta

10 May, 2021: You all know how we value transparency and talking openly about everything we do, even our screw ups. So writing this note feels a bit wrong to me. These aren't exactly secrets per se, more like a skunkworks that we just haven't talked much about. This is going to be a long-ish post but I want to… Read More

I don’t want Facebook to watch you eat

26 April, 2021: We're trying to figure out digital marketing. I keep feeling like I just have to hold my nose. We used a company called Marketerhire (bad name I know, but at least it saves me from explaining what they do!) They connected us with a digital marketing specialist. He's smart and fun to work with and has the… Read More

From the archives

Clover x Katalyst Kombucha

27 March, 2021: browse meal boxes I love Katalyst's Hopped Kombucha. I found it a year or two ago at Pemberton Farms Marketplace. Katalyst Kombucha is from Greenfield, MA, and they are buying the hops from Four Star Farms in Northfield. I grew up almost walking distance from Four Star Farms. I've been playing around with non-alcoholic drinks that are fun and… Read More

From the archives

Gifts from Pushpir in India 💛

14 March, 2021: “I have okra. What do I make?” That was a text I sent to Pushpir back in 2015. He ran my favorite Indian restaurant (Guru the Caterer, still in operation today but under different management). We got to know one another and I would shoot him text messages when I had an ingredient so that he could guide… Read More

From the archives

Snow Day ❄️

2 February, 2021: To celebrate the snow we're giving everybody $10 off the Snowed in Box. Use coupon SNOWDAY10 on your app. It's good until Sunday. We're sold out for this Thursday, but we're taking orders for every Thursday through the rest of February. I hear that if we sell out every week it basically guarantees a snowy Feb ; )That's my… Read More