More from ayr

Wild Salmon Greens Bowl

26 February, 2019: We had an idea to do carbon comparisons of our menu items. We compared them to other items using a super simple calculation. I think for most customers this has been too tiny to notice. But Lynn told us that some people now believe we serve a Wild Salmon Greens Bowl. So funny. Read More

Meatball. Year 2

24 February, 2019: That little pic is a bit fuzzy. But this whole Impossible meatball thing has been sort of a whirlwind right? This drawing was left by a customer. It says: “me without meatball [frown] me with meatball [smile].” I wasn’t sure what Clover would be with a meatball a year ago. We had testing data from CloverHSQ run… Read More

Joseph didn’t know we are vegetarian. Awesome

21 February, 2019: See that amazing picture of me? Yeah. Well obviously I’m joking. It’s a terrible picture of me. But it’s here because of the other guy in the shot. That’s Joseph. We just hired him for a tech role. He’s a computer programmer. We have more programming roles open, if you’re interested please reach out. But that pic?… Read More

Die A-frame

19 February, 2019: I can’t remember when we first started using A-frames. These are the signs that restaurants and other put out on the sidewalk to attract customer attention. I think I’d seen other trucks doing it. And when we tried they were crazy successful for us. I think the A-frames in those early days drove 10% increase in sales.… Read More

This soup is so popular it is hurting our sales

16 February, 2019: We added a hearty soup to our menu a few weeks ago. It’s selling bonkers. One of those items that is quickly becoming this cult favorite. And I was looking around at the table I was sitting at earlier today and wondering, wow, that’s a lot of people with soup. So I ran some analysis. And guess… Read More

Tomato nightmare… not sure what to do…

15 February, 2019: Tomatoes are a nightmare right now. For years we’ve bought from Backyard Farms up in Maine. They were sold and are growing terrible tomatoes now. The Canadian greenhouse tomatoes are terrible. The VT greenhouse we like is in the middle of a mid-winter clean-out. We tasted some OK heirloom tomatoes from Mexico, but they were just OK… Read More

Clover + Perky Brothers

8 January, 2019: We hired a design consultancy the other week. We love the C L O V E R logo that we’ve evolved over the years. It looks awesome large. Reflects transparency we care so much about. Reflects our history of the trucks (stencil) and contributions of our staff (Mary traced the current outline). But it doesn’t work small.… Read More

Eech

7 January, 2019: You might remember Amy (customer) who heard we were interested in olive oil cake, and baked us 2! She told Lucia about an Armenian salad she loves called “eech,” made with fine bulghur, which is actually “cooked” overnight using the vinaigrette of the salad. The next day there was a cup of bulgher waiting for Lucia! We’re… Read More