23 July, 2021: Chris and I have decided to hire an executive chef. We haven’t had anybody with that title since we were lucky enough to work with Rolando Robledo back in the days of food trucks. We don’t want to move away from our open food development process. It’s a wonderful thing. But we do want to bring some… Read More
11 June, 2021: I’ve been waiting over a year to make this announcement. Clover is coming to Newton! We’ll be opening at 845 Washington St. on July 1. We are on a mission to help meat lovers dream about vegetables. Why? As a society we need to reduce the number of meals we eat with meat—and by a lot. That… Read More
28 May, 2021: I feel that buzz, a combination of lightness and relief. Our restaurants are full of people again. Damn that feels good. 15 months ago, we closed our restaurants when we didn’t know enough. Then when we knew in-person contact was dangerous, we reopened for takeout only and built a home meal kit business. Now that we know vaccines… Read More
10 May, 2021: You all know how we value transparency and talking openly about everything we do, even our screw ups. So writing this note feels a bit wrong to me. These aren’t exactly secrets per se, more like a skunkworks that we just haven’t talked much about. This is going to be a long-ish post but I want to… Read More
26 April, 2021: We’re trying to figure out digital marketing. I keep feeling like I just have to hold my nose. We used a company called Marketerhire (bad name I know, but at least it saves me from explaining what they do!) They connected us with a digital marketing specialist. He’s smart and fun to work with and has the… Read More
27 March, 2021: browse meal boxes I love Katalyst’s Hopped Kombucha. I found it a year or two ago at Pemberton Farms Marketplace. Katalyst Kombucha is from Greenfield, MA, and they are buying the hops from Four Star Farms in Northfield. I grew up almost walking distance from Four Star Farms. I’ve been playing around with non-alcoholic drinks that are fun and… Read More
14 March, 2021: “I have okra. What do I make?” That was a text I sent to Pushpir back in 2015. He ran my favorite Indian restaurant (Guru the Caterer, still in operation today but under different management). We got to know one another and I would shoot him text messages when I had an ingredient so that he could guide… Read More
2 February, 2021: To celebrate the snow we’re giving everybody $10 off the Snowed in Box. Use coupon SNOWDAY10 on your app. It’s good until Sunday. We’re sold out for this Thursday, but we’re taking orders for every Thursday through the rest of February. I hear that if we sell out every week it basically guarantees a snowy Feb ; )That’s my… Read More
22 January, 2021: My sister Asa and my best friend Alex met at a Super Bowl party in my tiny apartment when I was in grad school. Ever since then (Alex is now my brother-in-law) the Super Bowl has held a bit of extra meaning for our family. We don’t miss it. And as you may have guessed, food plays a central… Read More
14 January, 2021: Starting now through end of day (midnight) on Monday 1/18/21, we will donate a box to Food For Free for every single box order placed during that period. Buy a box for yourself, or a box as a gift, and Clover will donate a box to help feed somebody in our community. Monday is a Day of Service to honor Dr. King’s… Read More