Posts tagged Brand

From the archives

George Howell coffee van!

5 March, 2020: I love George Howell’s new vans. It’s like a coffee bag on the go! We spotted this one zipping around Cambridge from the backseat of Ayr’s car the other day. It made me crave a cup of Montecarlos. We’re getting new resupply vans at Clover and I think we’re going to move away from our all-white. The… Read More

From the archives

Zero Waste Rebranding

3 February, 2020: We’re in the process of refreshing the branding at Clover. But you may not have noticed. And that’s by design. I’m trying to do this logo refresh in a zero-waste approach. Typically when companies decide to change their branding they tear up signs, throw away packaging, throw away menus, etc. It’s really wasteful. I got to thinking:… Read More

From the archives

Launch crew patches

20 January, 2020: You may have noticed that our new hats have the Clover logo, but made in Velcro so that we can stick patches to them. We made a special patch for the new crew at CloverBBY. Nobody else at Clover got one. It’s the least we can do for putting them in a brand new space with all… Read More

From the archives

Free cranberry lemonade from King Brussels

11 November, 2019: King Brussels has been busy. Last week he changed all the music to Elvis. This week he’s decreeing that everyone at Clover who uses the Clover App gets a free cranberry lemonade, no purchase necessary! Cranberries from Carver, MA; a little bit of sugar; Clover-squeezed lemons. If you’re on the Clover App, you should see a note from… Read More

From the archives

This humble blog gets a bigger viewership

29 September, 2019: I think this was Jane’s idea. It was a really awesome one. Print big poster versions of blog posts and put them up in the window of the Boylston store while construction happens. So we’ve been writing posts on this blog that are doing double-duty as window art/Clover manifestos. We’re trying to focus on bigger themes, Jane has… Read More

From the archives

Corn is actually in season now

15 August, 2019: Ayr created a bit of a commotion when he posted about corn not being in season in June. Here is a friendly reminder that corn is now in season in MA, about 2 months later. We’re getting all our corn from Steve Verrill in Concord, MA (thanks to them for this pic). We love buying local corn… Read More

From the archives

2019 version of writing on the side of the truck

11 April, 2019: New menus are up! If you’ve been by during the last month, you may have noticed some changes. This is the result of a lot of hard work from Ethan and Joseph, I can’t even admit that I understand all of what they did. But because of their programming work, we were able to put into place some… Read More

From the archives

Quentin to the rescue!!

26 October, 2017: PBS is filming a piece on meat substitutes (to air next Thursday). Michael Pollan is getting interviewed and they decided to do it at Clover!! I’m really excited to meet him. When I was thinking about starting Clover his writing was really influential. I’m interested to hear his take on Impossible Meat. So here’s the best thing.… Read More

From the archives

Post consumer recycled plastic

14 August, 2017: We’re testing a ton of changes to our menu right now. Most of them are centered around a realization I came to the other day: most of our customers are taking food to go. On the food trucks it was never clear if food was for here or to go. Our first restaurant at Harvard Square (at… Read More

From the archives

I closed the trucks today

29 July, 2017: I closed the trucks today. Actually, I started this post yesterday, Friday. It’s now Saturday. So I closed the trucks yesterday. I wasn’t ready to post it until today. I’ll write on this more in the future. But for now I wanted to let you all know the basics. CloverDWY (parking at Dewey Square) will remain open… Read More