14 August, 2017: We’re testing a ton of changes to our menu right now. Most of them are centered around a realization I came to the other day: most of our customers are taking food to go. On the food trucks it was never clear if food was for here or to go. Our first restaurant at Harvard Square (at… Read More
29 July, 2017: I closed the trucks today. Actually, I started this post yesterday, Friday. It’s now Saturday. So I closed the trucks yesterday. I wasn’t ready to post it until today. I’ll write on this more in the future. But for now I wanted to let you all know the basics. CloverDWY (parking at Dewey Square) will remain open… Read More
5 July, 2017: People have been asking to buy bottles of water since 2008 when I opened the first truck. Those first weeks in October 2008 we had 1 sandwich. No sides. No drinks. It wasn’t a statement, I just didn’t have any to sell. But as we grew I didn’t feel good about selling water in a plastic bottle.… Read More
24 May, 2017: A new Clover. Technically this is number 11. And it’s exhilarating. I stepped back after ordering the first coffee (I was the first customer). Lynn (who has been the General Manager of our restaurant in Harvard Square for a few years now) is running the show and her team is amazing. Harvard is renovating the Science Center. The… Read More
14 April, 2017: It’s spring. Finally. I snapped that photo at DTX today. 5 iced coffee on at a time! Winter is past. I’ve been working on a price/ pay change for a couple months, time to launch it. This journey started a little over a year ago. There was a lot of conversation about wages in our industry and… Read More
10 March, 2017: Fin, a longtime customer who has been important to Clover, asked me the other day why I haven’t written much on blog. The answer is sort of long and boring. But Fin, you’ve inspired me to try to turn this around. So what am I up to? Mostly I’m rallying amazing people to help make Clover happen.… Read More
22 February, 2017: Our last two surveys in January and December have had the highest response rates we’ve ever seen as a company. It’s so nice to feel such a big group of people helping make Clover better. If you received a survey card at a Clover location today, follow the link below to take the survey. And if you do take… Read More
19 January, 2017: Lucia here. If you were handed a Survey card in line today at Clover, click here to take the survey. Thanks again for taking the time to help us build a better Clover. (Note, you need to click on the post in order to click the link.) Read More
14 November, 2016: I’ve been doing some photo work this past weekend. It’s a ton of fun. I’m working to prepare some presentations that need vivid imagery. And at one point I did all or at least most of the documentation for Clover. But as we’ve grown I have less and less of a hand in that. So it’s been… Read More
11 November, 2016: Wow. What a week. One of my employees lost her brother this past weekend. Shot and killed. There’s not really anything I can do to help. It’s a horrible helpless feeling. I’m so sorry. I had a board meeting Wednesday morning. Yes. 7am Wednesday morning. … Arvia (Clover Guide at CloverFIN) told me Wednesday that multiple customers had cried… Read More