Posts tagged Brand

From the archives

Best fries in the world?

13 September, 2012: This picture was taken by a customer. Isn’t that fantastic? I’ve been taking pictures of our fries for years and I feel I’m always struggling to catch them. I really like this pic. Feels like I can smell them. When Rolando and I started out with our fries we wanted to make something that was both unique… Read More

From the archives

Customer experience checklist

12 September, 2012: We had an idea: each Team Leader gets a bonus worth $2 for every hour they work in any month they score 100% on the customer experience check and sanitation check. This could be huge for Team Leaders. Like enough money to buy a nice bike each month. But to make it work we had to come… Read More

From the archives

“We’re from Fall River Too!”

6 September, 2012: This is the first test of an idea I had last year. I thought it would be fun to offer the opportunity for customers to take our food to a picnic. We’re going to keep it up for another 1-2 weeks. So I found a place in Fall River that made picnic blankets from 100% recycled plastic.… Read More

From the archives

Hi from up above

5 September, 2012: This post is about that guy right there in the collared shirt. I was moving the electronic A-frames at HSQ, which requires moving the wiring on the ceiling. I probably looked a little shaking with this large ladder, and this kind customer offered to help. That’s Lucia in the red shirt looking very concerned. It’s a little… Read More

From the archives

HSQ is Red now

28 August, 2012: When we opened Clover HSQ I heard again and again that we needed color in the store.¬†Our idea was that the restaurant would serve as something like a stage for the food and people inside. We brought along the color scheme from the trucks (white on white on white). It felt really cold when empty, but we… Read More

From the archives

Gazpacho

27 August, 2012: We’ve started doing weekly food meetings. It’s a great opportunity to bring together Eddie (kitchen manager), Vincenzo (representing trucks), Chris (restaurants), Rolando (Chef), Rachel (Rolando’s assistant), Lucia (communications), and anybody else who is interested. We’ve been doing it for a few weeks now and it’s led to better recipes and better coordination. The first time I made… Read More

From the archives

Greenway shoes

23 August, 2012: The Greenway brought us into Boston, the first 4 wheeled food truck in Boston in 20+ years at that point in time. That was 2010. Back then few knew what the “Greenway” was if you mentioned it in conversation. And nobody (including me) had heard of Dewey Square. It wasn’t even that long ago. One of our… Read More

From the archives

Sidewalk chalk

9 August, 2012: If you eat with us at the DWY truck, chances are you’ve stood in line. We’ve been working on increasing the number of order-takers so no one waits too long for food. But we get lines even with 4 order-takers. So we thought we’d test this way to mark off where the line should go, and also… Read More

From the archives

Cheat away

23 July, 2012: That’s an iPad perched atop a stack of cookbooks and a speaker. We’re working steadily to develop robust training materials. A few weeks ago you saw the training videos. Today I’m posting our Trainers Guide. Think of this as the Teacher’s Edition of those text books at school, you know, the one with all the answers. But… Read More

From the archives

July Shirts are here!

9 July, 2012: We got our latest shirts a bit early. Can you figure out what that image is? That’s Lucia and Domingo modeling the shirt. Lucia and I have been talking about how great it would be if we got a post up every time a new shirt came in. We’re also experimenting with shifting the colors across the… Read More