Category: Display Page

Hood fixed

OK, so it took showing up at 7am Monday morning with a “Box ‘O Joe,” a dozen assorted donuts, and a lot of energy, but

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The truck

After a ton of research, having visited two dozen different trucks for sale, and heavy negotiations, we have our truck. We bought the truck in

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MORE OF LESS OF

This is the second part of the homework assignment Brian gave me. Here are a bunch of magazine ads. I’ve grouped them in two categories:

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Homework

Brian Collins gave me some homework: Write a couple of paragraphs that describe why Clover needs to exist Clip dozens of magazines and make 2

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Environmental influences

Moving away from graphic references to designing the space, here are some thoughts I’ve had about the feelings I’m looking to evoke. I’m really excited

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Type

This is the area I’m weakest on right now. Thankfully I have some great typographers helping me through this process. Check out Hester’s all-type video

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Texture

My ideas for texture flow from the aspirations for the brand. Like nature, textures found in Clover should reveal a history. Note the process marks

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Color palettes

I don’t know which if any of these we’ll end up using, but these are my first take at defining Clover’s colors. I spent too

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Clover sound lab

During one of my early conversations with Erik Joule he asked: “what will Clover sound like?” I thought it was a great question and spent

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