Posts tagged Purpose

From the archives

You can read along with the Clover book club

13 June, 2013: Clover managers are in a little book club together. Want to read along with us? Get yourself a copy of Salt Sugar Fat: How the Food Giants Hooked Us. Have you read this? It’s about the processed food industry and links to the obesity epidemic. I think it’s going to raise some interesting questions among our leaders. What… Read More

From the archives

Clover comic book (yes that’s Mr. Pita in the corner)

15 August, 2012: Antoria (HSQ) here. You might have heard we’re doing a lot of training right now. Part of the new training program for team members is a comic book about Clover’s history, values, and purpose. New hires will be issued the comic book on their first day at Clover. I found out early on that Ayr and I… Read More

From the archives

CSA share: Lindentree Farm, Lincoln

8 June, 2012: Lindentree dropped off their first shares at the HUB Wednesday. This was the first CSA I ever belonged to, so in a sense they provided the inspiration for this program. I started thinking: this CSA thing is so great, why didn’t I do it when I lived in Cambridge? And what can we do more broadly that… Read More

From the archives

That’s not our muffin

15 July, 2010: I’m a pain when I go into food shops these days. I’m afraid I’m driving the staff crazy, and I know I’m driving my friends crazy. I’m always in research mode. 100% of the time. Right now I have muffins on my mind. I suspect we can improve ours. But it’s going to take some serious development… Read More

From the archives

FreshDirect visit

30 November, 2009: This morning at 6am I met a friend Jim at FreshDirect’s distribution center in Queens. Seems like we’re not the only ones who get started before Dunkin Donuts opens. We’re working through many design decisions as we prototype out Clover food trucks. I’m deep trying to figure out what type of containers to use, how we should pack… Read More

From the archives

Fruits and berries in season

9 August, 2009: At brunch today you’ll find blueberries, plums, and figs. Berries are beautiful right now and early stone fruit is ripe. And of course the corn in the corn fritters is getting sweeter and sweeter. Read More

From the archives

Meeting farmers

6 April, 2009: I’m at a meeting titled “think globally plant locally.” I should be doing more of these things. Hard to find the time. Some of you (those who have talked to me) know that I rely heavily on Tony Russo of Russo’s distributors for our produce. He knows most larger growers in the Northeast and has been a… Read More

From the archives

Liquiteria

2 January, 2009: A certain Juice Guy turned me onto Liquiteria on my last trip to NYC. Now my mind is racing with new juice ideas. Those of you who have been following might have remembered a few older posts where I dropped hints of my big plans for juice. One of my killer recipes is carrot kumquat. Another involves… Read More

From the archives

We do tons of organic

3 December, 2008: It’s not that we want it to be secret, but we haven’t been saying anything about organic. We want feedback on the food right now. We’re not looking to impress people with anything but taste right now. So here it is, you’ve been eating organic: Milk Eggs Sour cream Tahini Chickpeas Hummus Tomatoes Jams Oatmeal Sugar Granola… Read More

From the archives

Homework

5 August, 2008: Brian Collins gave me some homework: Write a couple of paragraphs that describe why Clover needs to exist Clip dozens of magazines and make 2 piles: (a) More of (b) Less of Here’s part one of that homework, the manifesto. It’s funny, I’m reading it now (having written it a month ago) and have a ton of… Read More