7 July, 2017: It seems like we just opened Clover Harvard Science Center and already a new Clover is on the horizon. CloverSUD opens tomorrow at 10am inside the Whole Foods in Sudbury! This is the second Clover-inside-a-grocery-store that we’ve done. Neil (a veteran of Clover BUR and CloverWST) will be running the store, and we’ll have the full menu… Read More
28 April, 2016: We’ve always thought that Clover should exist in lots of forms. Clover vending machines. Tiny Clover drive-thru-restaurants. And small Clovers within other operations. We’ve been planning a little surprise with Whole Foods. As you might know, we’ve been selling grab-and-go products in 4 Whole Foods Markets around the city. The goal all along was to have a mini Clover… Read More
23 February, 2016: Remember the Hakurei Turnip Sandwich? A showcase for Michael Docter roots: mild, sweet, buttery Hakurei Turnips roasted then chilled, carrot salad with a ginger-miso dressing, and fried brined onions. If you loved that sandwich, it’s making an early return in salad form. Enzo came up with a Hakurei Turnip Carrot Salad as a way to highlight Michael’s roots. Shredded… Read More
5 January, 2016: We’re at the end of our launch phase for Clover + Whole Foods. This Friday 1/8, we’ll launch at Whole Foods Jamaica Plain and Whole Foods Prospect Street, which will bring our total number of locations to 8 (the others are Ink Block, Dedham, Lynnfield, River Street, Charles River Plaza, and Wellesley). This is a brand new venue for us. Never… Read More
29 October, 2015: We’re selling Clover at Whole Foods Market. We’ve been doing this sort of quietly for about a month. Why quietly? Because I’ve been uncertain it would work. We’re very controlling when it comes to our food. We like super super fresh. As in we don’t cut the tomato until you order the sandwich. And we don’t keep… Read More
8 October, 2015: We’ve been experimenting with beluga lentils. Dave calls them baby belugas. They’re smaller and rounder than flat lentils. Some call them the caviar of the lentil world. Timeless Foods got their start growing lentils. They were basically the first people to grow lentils in the United States. If you’re interested, there’s a book on the subject. We’re… Read More
7 October, 2015: We launched our Whole Foods collaboration last month. Paul is leading up our efforts there, and he’s been doing a great job getting everything figured out. Right now you can find Clover food in the salad bar and prepared foods section of the Inkblock location in the South End. It’s a beautiful store. In time you’ll see our… Read More
14 July, 2015: It’s embarrassing how long I’ve been working on our packaging for Whole Foods. I think we started thinking about this when they first approached us over 2 years ago. We’ve hired an outside firm, and I really didn’t like their process or output. We hired an in-house designer, that didn’t work out either. Lucia started trying some different… Read More
23 June, 2015: I’m not Jewish. I was raised going to a small New England brick congregationalist church a couple of towns over from where I grew up. But I’ve wanted Clover to be Kosher for a long time. I had a colleague at McKinsey who kept fairly strict Kosher, and I was shocked what a nightmare it was for her to… Read More
31 March, 2015: I’m back. This isn’t the first time I disappeared for a while. Sorry everybody. So much is happening right now and I’ve done a terrible job making time for writing. So much is happening right now, and that picture you see above, CloverHFI in construction, anchors that list. We have an official open date now: 22 April,… Read More