Posts tagged Design

From the archives

Clover uniforms

7 May, 2009: So we’re on the way to looking professional. Now that Clover has a logo we’re ready to start putting it on stuff. First you’ll see it on shirts and hats, then the truck, and someday our own packaging. I’ve got a bunch of ideas I’m really excited about for the T-shirts. We’re going to make them in… Read More

From the archives

Playmobile Clover

16 January, 2009: Found this at the local library while playing with Clementine. Playmobile’s version of a clover. Sort of fun, hunh? See, you get a 4 leaf, a 3 leaf, and the flower in there… Read More

From the archives

Clover knitting logo

22 December, 2008: Brooke (my wife) knits. She bought these stitch counters the other day, some Japanese company called Clover. Read More

From the archives

Logo sketches

16 November, 2008: We’re still working on the logo. At this point I’m just really eager to order some cups for the coffee, and can’t get that done until this is figured out. Good news is that I think I’m getting a clear sense of where it needs to end up. Now I just need to find someone to help… Read More

From the archives

Street art

11 November, 2008: I saw this sticker in Central. Great hunh? I’ve really got to figure out our logo. It’s not going to look anything like this, but I hope it has some of the originality that draws me to this sticker. Read More

From the archives

Refined beaker sketches

29 September, 2008: Josh has been hard at work. Find more examples after the break. I’m liking some of these. All are sketches, but I think the direction is interesting. That said, the flask isn’t everyone’s favorite (see last post). And I have ringing in the back of my head Erik’s encouragement to keep the logo as simple as possible. Read More

From the archives

Origins of a brand

29 September, 2008: This was McDonald’s logo, until 1962. Isn’t that amazing. I’ve been having some great back-and-forths on the brand with Brian and Erik. Both have 2 clear messages: (a) Nix the flask (b) Make both logos (truck and restaurant) the same I’m thinking hard about these points, trying to decide what might be the best path forward. For… Read More

From the archives

Visual identity timeline

21 September, 2008: OK, this process is getting serious, and it deserves a proper timeline. And here is how the collaboration/ works is going to flow: Joshua and I are going to iterate logo sketches, direction, final Brian will play a creative director role The broader group (Erik, Rick, Dan) will help us with their ideas/ involvement Everyone is welcome… Read More

From the archives

Running on oil

3 September, 2008: Today I drove the truck down to Walpole, MA to meet with Mark at SVOlink (formerly alt energy oasis, www.svolink.com). Mark used to do vegetable oil conversions of diesel engines and now focuses on processing and selling vegetable oil. He took the time to show me his box truck conversion, his processing facility, and talk me through… Read More