OK, this process is getting serious, and it deserves a proper timeline. And here is how the collaboration/ works is going to flow:
- Joshua and I are going to iterate logo sketches, direction, final
- Brian will play a creative director role
- The broader group (Erik, Rick, Dan) will help us with their ideas/ involvement
- Everyone is welcome to leave comments, or even post under this tag: Visual Identity (if you want to post just email me and I’ll set you up)
This is going to be a ton of fun and I think we’ll get to great results. Since the first step (logo for the Food Lab) is on such a tight schedule, it is likely it will benefit from less back-and-forth with the group than would be ideal.