Buying the first food truck in 2008

A Letter from our Founder Ayr Muir

We want you to dream about vegetables.

Why? If we serve you unforgettable vegetables and you start dreaming about them, together we make the world a better place.

The meat industry is the #3 contributor to greenhouse gas emissions.

I read that in 2007.

12 months later I opened Clover with a food truck as a sort of lab to test ideas and invent a new approach to food, with the help of hundreds of customers.

Day 1 we had one question: is this so delicious you’ll dream about it?

Everything we are today, every single recipe, everything we do, has been developed with help from our customers.

Join us:

  1. Talk to us honestly about your meal
  2. Tell your friends about Clover!
  3. Bring us your recipes! Our Food Development Meetings are open to the public.

You can learn more about our origins, our food, our mistakes, and everything else about us at this website.

Thanks for joining us!

Ayr Muir
Founder, Clover Food Lab