Posts tagged josh

From the archives

Vinyl lettering

29 September, 2008: Josh has been playing with lettering options. Working from the lettering on the side of the truck, and seeing whether something like that would work for the logo for the truck. I like above. Not sure it’s right for the truck. I like that it reflects what other trucks typically do, that it relates to my early… Read More

From the archives

Origins of a brand

29 September, 2008: This was McDonald’s logo, until 1962. Isn’t that amazing. I’ve been having some great back-and-forths on the brand with Brian and Erik. Both have 2 clear messages: (a) Nix the flask (b) Make both logos (truck and restaurant) the same I’m thinking hard about these points, trying to decide what might be the best path forward. For… Read More

From the archives

Sketches from Josh

26 September, 2008: Hester is working on sketches and directions for the Food Truck logo. Follow after the break to check out the sketches. Here were the first batch:     I wont say a lot about these. They are very early ideas, but I thought everyone might enjoy the process from ground zero. Hester is having to deal with… Read More