Hester is working on sketches and directions for the Food Truck logo. Follow after the break to check out the sketches.
Here were the first batch:
I wont say a lot about these. They are very early ideas, but I thought everyone might enjoy the process from ground zero. Hester is having to deal with my strong feelings about “science-y” logos (atomic, chemical, etc. out).
And the next set (focused on developing the initial direction of Erlenmeyer flask and clover):
I think J is fun, but don’t know what the effect has to do with the brand. I think I’m feeling H the most of all of these. But there’s a ton of work to do. Hester is working this weekend to move things forward.