Posts tagged progression

From the archives

Clover uniforms

7 May, 2009: So we’re on the way to looking professional. Now that Clover has a logo we’re ready to start putting it on stuff. First you’ll see it on shirts and hats, then the truck, and someday our own packaging. I’ve got a bunch of ideas I’m really excited about for the T-shirts. We’re going to make them in… Read More

From the archives

Pancake Sunday, 5/3, 11am – 1pm at the truck

1 May, 2009: Alright, we will not be boiling syrup, but we’ll be doing everything else we can to re-create the sugar-house experience. Some details for you all: Sunday, 5/3 (this Sunday!) 11am -1pm At the food truck (20 Carleton St., Cambridge, MA near the Kendall T stop) Pancakes, corn fritters, local maple syrup, pickles, coffee, tea, fresh juice –… Read More

From the archives

Playmobile Clover

16 January, 2009: Found this at the local library while playing with Clementine. Playmobile’s version of a clover. Sort of fun, hunh? See, you get a 4 leaf, a 3 leaf, and the flower in there… Read More

From the archives

Logo sketches

16 November, 2008: We’re still working on the logo. At this point I’m just really eager to order some cups for the coffee, and can’t get that done until this is figured out. Good news is that I think I’m getting a clear sense of where it needs to end up. Now I just need to find someone to help… Read More

From the archives

Wheat protein sandwich

29 October, 2008: We’ve been experimenting with a BBQ wheat protein sandwich. This is an interesting one, something I’ve always enjoyed, but am not sure everyone will. Above Rolando is giving it a try. Keep an eye out, this one might make an appearance next week on the menu. We’re trying to make our own wheat protein (seitan) to get… Read More

From the archives

Vinyl lettering

29 September, 2008: Josh has been playing with lettering options. Working from the lettering on the side of the truck, and seeing whether something like that would work for the logo for the truck. I like above. Not sure it’s right for the truck. I like that it reflects what other trucks typically do, that it relates to my early… Read More

From the archives

Origins of a brand

29 September, 2008: This was McDonald’s logo, until 1962. Isn’t that amazing. I’ve been having some great back-and-forths on the brand with Brian and Erik. Both have 2 clear messages: (a) Nix the flask (b) Make both logos (truck and restaurant) the same I’m thinking hard about these points, trying to decide what might be the best path forward. For… Read More

From the archives

Visual identity timeline

21 September, 2008: OK, this process is getting serious, and it deserves a proper timeline. And here is how the collaboration/ works is going to flow: Joshua and I are going to iterate logo sketches, direction, final Brian will play a creative director role The broader group (Erik, Rick, Dan) will help us with their ideas/ involvement Everyone is welcome… Read More