Posts tagged Truck

From the archives

Lightning

17 November, 2009: Nobody believed me when I told them how fast Rolando and I clean. So here’s some proof: that blur is one of our hands. (Forgive me for a bit of an inside joke. It was old times again when Rolando and I took over cleaning/ shut down this past Friday so that the team could enjoy drinks.) Read More

From the archives

Brunch

17 August, 2009: It’s happening folks. Rolando and I realized that the tricky thing about brunch is that it takes a long time before we get many cycles in. With lunch we had our 10th try at the end of week 2. With brunch we’re not going to have our 10th try for a couple more months. But this past… Read More

From the archives

Vinyl lettering

29 September, 2008: Josh has been playing with lettering options. Working from the lettering on the side of the truck, and seeing whether something like that would work for the logo for the truck. I like above. Not sure it’s right for the truck. I like that it reflects what other trucks typically do, that it relates to my early… Read More

From the archives

Origins of a brand

29 September, 2008: This was McDonald’s logo, until 1962. Isn’t that amazing. I’ve been having some great back-and-forths on the brand with Brian and Erik. Both have 2 clear messages: (a) Nix the flask (b) Make both logos (truck and restaurant) the same I’m thinking hard about these points, trying to decide what might be the best path forward. For… Read More

From the archives

This truck is vegetable powered

3 September, 2008:   For those interested in the details, here’s a quick summary of how these vegetable oil conversions work. Apparently the diesel engine can run on vegetable oil just fine, so long as it is (A) the right temperature (~150°F), and (B) doesn’t contain water or particles. It seems that (B) has more of an impact on the… Read More

From the archives

Running on oil

3 September, 2008: Today I drove the truck down to Walpole, MA to meet with Mark at SVOlink (formerly alt energy oasis, www.svolink.com). Mark used to do vegetable oil conversions of diesel engines and now focuses on processing and selling vegetable oil. He took the time to show me his box truck conversion, his processing facility, and talk me through… Read More

From the archives

For the side of the truck?

29 August, 2008: What do you think of this for the side of the truck? Comments welcome. Here’s an older one. This image dates to the day after I first thought of the food lab idea: Read More

From the archives

CLOVERFOODLAB CAMBRIDGE, MA

29 August, 2008: I couldn’t pass inspection without the name of the business, city, and phone number on both sides of the truck. This lettering has to be 2″ tall. Since the entire truck is going to get torn apart and re-built in a few days, I kept this simple. These letters were $2.48 for a package from Dickson Brothers.… Read More

From the archives

Clover Food Lab early logo

28 August, 2008: This is a logo Brooke helped me draw. This was from 2 days after the basic idea was hatched. Here is the picture the logo was taken from: Read More

From the archives

Giant blower fan disaster

22 August, 2008: Uggg. So I went to pick the truck up today after leaving it for the week to have a hood installed. You know, those big stainless steel things that restaurants have above cooking areas. Turns out they are very expensive, but required by code, even for our little truck. So this is what disaster looks like. The… Read More