31 July, 2020: Starting tomorrow, all the Clover Meal Boxes will have a little gift from the Mass Farmers Market – $10 to spend on produce. If you get one, head out to a Boston area farmers market (there’s a list in your box of which markets are participating), exchange it for a voucher and let us know what you… Read More
24 July, 2020: Since we can’t ask for your feedback in person, we’ve been doing online surveys of those of you who have bought Meal Boxes. One of the things people said in our last customer survey was that they wished the boxes changed more often. I guess we did train you all to expect that as Clover customers :… Read More
22 July, 2020: Lucia, Ayr, and I were talking recently about older forms of marketing: posters, flyers, mailers, word of mouth. What people now call grassroots. And it made me wonder – we’ve been looking for a couple things lately – can our community provide? So I put out a couple of “calls for help” on social media this week.… Read More
30 October, 2009: This is the Clover team, Halloween 2009. We had fun (it is one of my favorite holidays). Costumes all around, some spooky menu items (goblin’s fingers that tasted a bit like rosemary french fries), spooky music, dried ice spiked green lemonade. And of course, free cupcakes. We’ve never made (and given away) so many cupcakes. Many of… Read More
14 July, 2020: As we ease back into a full menu, we’re bringing back mushroom sandwiches that rotate seasonally. If you’re new to Clover, the Bridgewater has glazed crimini mushrooms, a jalapeño cream cheese, thinly sliced red onions and kale. You can order the Bridgewater starting at 11am tomorrow at Burlington, Central Square, Inman Square, Kendall Square, Harvard Square, Longwood… Read More
10 July, 2020: I think I’ve seen every Clover truck or restaurant opening since 2010. In the early days we opened quietly, without fanfare (hello GOV truck). In recent years we’ve secretly hoped for long lines and crowded restaurants. Sometimes those lines were longer than we expected or even prepared for (hello HFI). This time is different. 9 locations are… Read More
2 July, 2020: These started out as one of those “hey wouldn’t it be fun…” ideas. But it’s turned out to be a big hit – we completely sold out of our Veggie and Post-Meat Grill Boxes that we made specially for 4th of July weekend! So we’ve decided to add both boxes to the Clover At Home menu full-time… Read More
2 July, 2020: I’m going to start writing about some of the nitty gritty of re-opening. I’ll include plans in case anyone is doing the same thing and wants to use our plans. First thing I’ve realized? It’s not re-opening at all. Instead we’re launching something new, shooting from the hip, without good guidance or experience. This is true for… Read More
30 September, 2008: Clementine and Ayr with new Clover truck Hi all. We’re nearing opening day (13 October), and I thought I’d take a second to introduce myself. I’m going to be serving you amazing food out of this new truck that’s going to be parked at MIT. These pages are packed with information about the journey from idea to… Read More
27 June, 2020: Hot dogs, burgers, buns, marinated veggies ready to throw on the grill. Green gazpacho, potato salad, rhubarb mousse, kits to make homemade soda. Sparklers not included but you get the idea. Here’s the menu for our special Fourth of July edition of our Clover at Home Meal Boxes. Order by Tuesday at 5pm for distribution on Thursday… Read More
22 June, 2020: (Update July 2: this contest is now closed – thank you so much to everyone who has nominated a loved one! We will announce and contact winners early next week) As we gear up to re-open our restaurants (3 locations are open starting today!) and expand our meal box program (we’ve had to quadruple our capacity in… Read More
18 June, 2020: We were in hibernation, and now everything feels like it is happening at once, with masks on. A summary of major Clover news: The Clover at Home Box program continues to grow. This coming week we are adding a third pick-up/ delivery day. That will make 3 days/ week: Tuesday 6/23, Thursday 6/25, Saturday 6/27If you’ve ordered… Read More
17 June, 2020: We have a big kitchen that just got started up again. We want to use it to make food for people in our community dealing with food insecurity. Stacia did some research and connected with Food For Free, they’re our neighbors at the HUB and have been doing food rescue work since the ’80s. The way we’re… Read More
29 April, 2014: Yesterday I joined Julian and James to launch the newest addition to the Clover fleet at the Arsenal Mall. We’re going to call this one CloverWTR (Twitter, etc.). These were our first customers. And by the smiles on their faces you’d have no idea I made them wait around for 20 minutes before they could order. We… Read More
6 June, 2020: Here I am with Clementine on our first day of deliveries Thanks to everybody who ordered our boxes. We hope you love them. I was out yesterday with my daughter Clementine handling 1 of the 2 routes. Greg (our COO) was doing the other himself. And Jane (Marketing Manager) and Olivia (Food Dev Manager) were manning the… Read More