8 January, 2019: The other day Fabricio (DTX) told me that over the weekend he popped his head into one of our competitors and watched the staff defrosting a giant frozen popsicle. That frozen popsicle? Soup. Rolando was our chef when we first started. He learned soup when working at the French Laundry with Thomas Keller. He taught us about… Read More
8 January, 2019: We hired a design consultancy the other week. We love the C L O V E R logo that we’ve evolved over the years. It looks awesome large. Reflects transparency we care so much about. Reflects our history of the trucks (stencil) and contributions of our staff (Mary traced the current outline). But it doesn’t work small.… Read More
7 January, 2019: You might remember Amy (customer) who heard we were interested in olive oil cake, and baked us 2! She told Lucia about an Armenian salad she loves called “eech,” made with fine bulghur, which is actually “cooked” overnight using the vinaigrette of the salad. The next day there was a cup of bulgher waiting for Lucia! We’re… Read More
7 May, 2009: So we’re on the way to looking professional. Now that Clover has a logo we’re ready to start putting it on stuff. First you’ll see it on shirts and hats, then the truck, and someday our own packaging. I’ve got a bunch of ideas I’m really excited about for the T-shirts. We’re going to make them in… Read More
27 December, 2018: We’ve been playing with semolina cake. You can try some at CloverHSC (Harvard Science Center). Martina has been spearheading that. I got the idea when in Paris. Most places had a couple of loaf-style cakes that were under glass. They would sell by slice. It was fun. And super yummy. Martina is from Rome and was really… Read More
24 December, 2018: The other day I was looking to find the exact first day that Chris came to work at Clover. Chris is currently our Vice President of Food. He oversees all things food from menu development to supplier stuff. He was also Clover’s very first paid employee. I think it was week 2 but when I was looking… Read More
19 December, 2018: That picture is Jack Algiere, Farm Director at Stone Barns. This past Friday I was with a group that included Jasper (our General Manager at CloverHSQ) touring the farm. The first stop on Jack’s tour was the compost pile. I met Jack for the first time back in September when I was at Stone Barns for a… Read More
17 December, 2018: This time of year our French Fries are being made from Potatoes shipped down from Prince Edwards Island. We ran through the last of the Hadley, MA potatoes in November. For Clover French Fries were the Impossible Meatball before Impossible. They’ve been a gateway for new customers to taste Clover. We’ve been playing with loaded fries testing… Read More
14 September, 2013: I was invited back to the McKinsey Boston Office, where I used to work, to talk about Clover. I don’t think I’d been in that office since I left. And given that McKinsey Boston is moving to new digs in a few months, I’m lucky I had a chance to go back. And of course, the best… Read More
16 December, 2018: Fabricio (DTX) sent this picture the other night from the post office. It warmed my heart because it represented the first batch of online merch orders! Someone’s getting Clover under the Christmas tree this year : ) People have been asking us if they can buy Clover merch online forever. This month we finally set up a… Read More
10 December, 2018: The Medlar hype is real. We’re set for Thursday launch. If you’re not already using the Clover Order Ahead App go get it now to get early access to the Medlar. In the meantime, another amazing Medlar story. Fab at CloverDTX met Ashley Medlar last year. Her Grandfather makes… wait for it… medlar jam. And she BROUGHT… Read More
7 December, 2018: Last year I learned of this medieval fruit called a Medlar. Yeah. I’d never ever even heard that word before. Then I was introduced to another new word: blet. It’s a verb. You blet something. Isn’t that so Medieval sounding!!! Shakespeare wrote about them, Chaucer did too, so did Cervantes. They have a wild flavor, and were… Read More
6 December, 2018: We have a little feature on the Clover Order Ahead App called “Eat Like an Insider.” It was an idea we had back when we were first playing with app design. The goal would be that users of the app might try some items and discover things they love. We thought a good path would be to… Read More
8 October, 2008: This might sound funny, but this logo is from a dream. Don’t worry, we’re not going to use it. But I thought the story was funny enough to share: I guess I’ve been a bit anxious about logos. So last night I was dreaming that I was at this place where they had an old Clover coffee… Read More
5 December, 2018: I hate tipping. I’ve learned a lot about it over the past 5 years or so. It has racist origins post-civil war history, it amplifies our societies worst qualities including agism/ sexism/ racism, it creates culture divide in restaurants between front of house and back of house, and it’s a lousy way to motivate people. There are… Read More