17 September, 2018: I think Gooseberry’s, the Asian food truck at MIT, rocks. Obviously I’m not the only one. This is the line at lunchtime. Nothing special, this is an everyday event. These people are ALL waiting for that white truck up ahead. And it’s not a very long wait, they process folks at a rate of close to 10… Read More
7 September, 2018: What’s up with the sepia? This is the first in a series of re-posts from Year One. We’ll be posting in chronological order leading up to our 10th birthday on 10/29/18. Did we mention we’re trying to hit 10k Instagram followers in time for our birthday? If we do, our prices will roll back in time 10 years.… Read More
28 August, 2018: The sun is shining. It’s hot outside. But the word coming to us from farms is RAIN. Western Massachusetts (where we source most of our produce this time of year) has experienced one of the rainiest summers in the past 10 years. And although it’s dried up now, Ray at Next Barn Over and Dave at Stone… Read More
13 November, 2008: We’re starting to catch up with the demand, but not quite. I still think that our biggest roadblock is our operations, and the level at which the truck is staffed. Just know that we’re working towards very rapid serve times and expect we can get there… someday. This picture was taken at 1:45PM, way after the line… Read More
23 August, 2018: On my way up to visit Heiwa tofu last week I stopped at a place called Mister Bagel. I was set to meet Jeff early. He starts his days at 6am and not many places are open that early. And everybody knows I like bagels. At the bagel place there was a pretty substantial menu of “tofu… Read More
22 August, 2018: We’ve had vegans asking for years for more breakfast options. Right now it’s muffins, oatmeal, or overnight oats if you’re vegan. Just, Inc., makers of the Just Mayo we love, brought us this new egg product made from mung beans. Honestly the first few versions we tasted weren’t ready for prime time. But the latest, it’s pretty… Read More
21 August, 2018: That’s Jeff of Heiwa Tofu. He and I are about the same age and we’ve been working on building our companies for about the same period of time: 10 years. I went up last week to Maine to visit Heiwa because we wanted great footage of tofu being made to help tell the story of what Jeff… Read More
16 August, 2018: If you received a survey card in line today, please click on this post to get to the survey link. A huge thanks for helping us improve!! Don’t forget to save the end-of-survey page to redeem for your thank-you treat from us. Click here for the Customer Survey August 2018 Read More
5 September, 2008: … but if I don’t write it down I’ll forget everything. And I know this will be useful to others someday. I was always skeptical when people said things like “you’re going to have to deal with licensing” as though it was a huge hurdle. I was wrong. Here’s a summary of the city and state licensing… Read More
13 August, 2018: Since day 1 of restaurant #1 everything we hand our customers has been compostable. And I think I’ve told myself as I watched videos of sea turtles that our straws aren’t as bad because they are compostable. But I know that even the compostable straws (1) aren’t really needed, and (2) can get places we don’t want… Read More
31 July, 2018: We love you too, Android users! We’ve been taking some flak from Android users for the lack of an Android app. I thought it might be helpful to share our thinking on this. First, we love you, Android users! I sense a feeling from those writing to us that they feel left out or overlooked or excluded.… Read More
30 July, 2018: CloverDTX customers might have noticed. We’ve been quietly testing a new item for breakfast. This bowl is the latest iteration of a set of ideas I’ve been playin with for a few years. I’d like to get a savory breakfast bowl on our menu. I want it to be stunning. We’re currently getting up to 24% return… Read More
27 July, 2018: Chickpea Fritter aficionados have noticed. The purple in the sandwich has been green these past few weeks. We normally use pickled red cabbage. I’m not even sure why honestly. It’s one of those things we’ve done since the beginning. I’d guess I liked the color it added. The other week Ari and Moira who run Lindentree Farm… Read More
29 July, 2010: Alright everybody, it’s working. We’ve launched an entirely new approach to ice coffee. Expect to wait 60-90 seconds. Expect a better cup. That’s right. We think this is tasting straight-up better than the cold brew method. And we’re very happy to announce that caffeine levels are closer to where they should be. I did some quick estimates… Read More
19 July, 2018: I was talking to Martina about the Panelle. Martina leads our food development and she’s from Rome. I heard that she had strong feelings about this. What an awesome thing about food that it inspires such passion in us all. Martina pointed to the T-shirt she was wearing which she said is a Sicilian proverb that means… Read More