“If you don’t like beets, this sandwich is for you”

19 January, 2017: I am at CloverLMA right now, and we’re trying the Hungarian Beet Sandwich. Alshane just tried it and said, “If you don’t like beets, this sandwich is for you.” Michael Docter, the best beet farmer in MA, will be joining us at CloverLMA today at lunch. If you think  you don’t like beets, come down to 360… Read More

Survey Day: 1/19/17

19 January, 2017: Lucia here. If you were handed a Survey card in line today at Clover, click here to take the survey. Thanks again for taking the time to help us build a better Clover. (Note, you need to click on the post in order to click the link.)   Read More

Deepening our relationship with George Howell

13 January, 2017: I keep wondering how can we do this better? Our coffee is really beautiful. We’re so careful with it. And it’s helped us develop a reputation in the City of Boston. I taste coffee everywhere I go and our cup is really head-to-head with anything anywhere, which is something we’re really proud of. A lot of this… Read More

From the archives

April fools at Clover

1 April, 2016: Today for a good part of lunch at Kendall and Newbury, the only sandwich available was the BLT. At Brookline Village, Shane started making breakfast so he’d have something to feed customers. Sorry all, this was not an April Fool’s joke. We really didn’t mean to run out of so many items today. We had a series of… Read More

What’s it like to work at Clover?

11 January, 2017: We do employee surveys periodically, but this was different. The other day I was sitting at CloverLMA scribbling away plans for 2017. And as I was writing ideas of how we can make Clover a better place to work I looked around and thought: I should just talk to some of the folks working here and see… Read More

Alphabet cupcakes optional

9 January, 2017: We haven’t done a great job in the past making it clear to Clover employees what jobs are available and when. We promote tons of people internally. We’d always prefer to bring an existing employee into a new role rather than hire externally. But I don’t think that’s always clear to folks. It’s something we just aren’t… Read More

Neutral daikon smell 2017

9 January, 2017: That’s Chris tasting daikon radish straight from the field at Michael Docter’s farm in Hadley, MA. It was a really really good crop, better than Michael had expected. And this created a big problem. This November, there were 10,000 pounds of beautiful spicy sweet daikon lying under the soil. But there are not a lot of restaurants in Boston that would know… Read More

Clover 2017

4 January, 2017: I have this growing feeling that Clover is about to transform. I’m not sure when I started feeling this, it might have been a background sense a couple of months ago. I did a bunch of customer research for Order Ahead Beta end of November/ early December, and that probably had a huge impact. It’s no longer a… Read More

From the archives

Catering

3 April, 2009: We weren’t too far into our Autumn open before we were receiving requests for catering. We weren’t ready then (we had the basic menu to figure out), but now we’re turning that corner. So here Chris and I are prepping for a tasting. Looks like we got the gig, so now we have 5 or 6 (TBD)… Read More

Make it better at home this winter

23 December, 2016: Our goal next year is to teach 1000 customers to cook at home. We’re teaching all the skills we know. Soups, sodas, pickles, hot sauce, and the foundation of everything: knife skills. Classes are happening weeknights, they’ve gone down in price, they’re at a Clover near you. When you cook even 1 meal a week at home, you have the power to… Read More

What’s the big deal with soup?

5 December, 2016: A beautiful soup can be transcendent. Inhale. Taste. Rolando was our chef when we first started. He learned soup when working at the French Laundry with Thomas Keller. He taught me the joys of a beautiful soup. Our soups are made in-house daily, even the soup stocks. We never freeze anything. This makes us entirely unique in… Read More

Trip to NYC

21 November, 2016: I don’t remember when I first took a new manager to NYC for a tour. Like many things at Clover it’s likely it was pretty organic. Rolando, then Chris. I definitely remember the time I first took Enzo. He was food drunk at the end of the trip and literally fell off a stool. But this is one… Read More

From the archives

Giant blower fan disaster

22 August, 2008: Uggg. So I went to pick the truck up today after leaving it for the week to have a hood installed. You know, those big stainless steel things that restaurants have above cooking areas. Turns out they are very expensive, but required by code, even for our little truck. So this is what disaster looks like. The… Read More

Kitchen Garden Sriracha

14 November, 2016: I’ve been doing some photo work this past weekend. It’s a ton of fun. I’m working to prepare some presentations that need vivid imagery. And at one point I did all or at least most of the documentation for Clover. But as we’ve grown I have less and less of a hand in that. So it’s been… Read More