19 February, 2019: I can’t remember when we first started using A-frames. These are the signs that restaurants and other put out on the sidewalk to attract customer attention. I think I’d seen other trucks doing it. And when we tried they were crazy successful for us. I think the A-frames in those early days drove 10% increase in sales.… Read More
18 February, 2019: I was working on menu stuff over at CloverKND the other day. We’re working on new menu designs. More on that later. A customer came over and said: “Are you the owner? They told me you are the owner.” She was mad about a napkin holder insert card. Lucia, who designed the card, was there. And after… Read More
16 February, 2019: We added a hearty soup to our menu a few weeks ago. It’s selling bonkers. One of those items that is quickly becoming this cult favorite. And I was looking around at the table I was sitting at earlier today and wondering, wow, that’s a lot of people with soup. So I ran some analysis. And guess… Read More
20 July, 2009: Hat turned 21 last Saturday. About 125 of you were lucky enough to celebrate with Clover cupcakes. This time: chocolate cupcakes with a rum buttercream. last time we try buttercream on the truck. Tasty but melts. Read More
15 February, 2019: Tomatoes are a nightmare right now. For years we’ve bought from Backyard Farms up in Maine. They were sold and are growing terrible tomatoes now. The Canadian greenhouse tomatoes are terrible. The VT greenhouse we like is in the middle of a mid-winter clean-out. We tasted some OK heirloom tomatoes from Mexico, but they were just OK… Read More
14 February, 2019: I’m going to give you the whole story here. This bowl has been in the works for a while and there are a lot of inspirations. Read on to learn about all the things kicking around in my head as I was dreaming this one up. And come taste it at CloverKND. We’re in testing. But come… Read More
31 January, 2019: Get ready to be confused. Hasty Pudding is a porridge, and it is a play. Today we’ll be giving out free samples of Clover Hasty Pudding all morning at CloverHSQ (1326 Mass Ave.) Hasty Pudding (the food item) is a term for a porridge. Jasper’s making up a wheat porridge using Maine Grains wheat, leeks, onions, cream… Read More
17 January, 2019: Hey, that’s not my family! But I can write this post because I too have sampled the magical tomato mashed potato of Rome. Martina has a list of recommendations for what to do in Rome. If you’re lucky, maybe she’ll share it with you. One of the stops is a restaurant called Pecorino. She sent Ayr’s family… Read More
13 September, 2008: For obvious reasons I have not mentioned this here, but the truck arrived without any keys to any of the locks. This means my truck has been sitting unsecured on the road for the past few weeks. Luckily there’s nothing of value in the truck, but it’s still had me a bit uncomfortable at night. After receiving… Read More
17 January, 2019: (This survey is now closed – we hold these surveys about once a month, so if you’re lucky you’ll come to Clover during a future survey day!) — If you received a survey card in line today, please click on this post to get to the survey link. A huge thanks for helping us improve!! Click here… Read More
8 January, 2019: The other day Fabricio (DTX) told me that over the weekend he popped his head into one of our competitors and watched the staff defrosting a giant frozen popsicle. That frozen popsicle? Soup. Rolando was our chef when we first started. He learned soup when working at the French Laundry with Thomas Keller. He taught us about… Read More
8 January, 2019: We hired a design consultancy the other week. We love the C L O V E R logo that we’ve evolved over the years. It looks awesome large. Reflects transparency we care so much about. Reflects our history of the trucks (stencil) and contributions of our staff (Mary traced the current outline). But it doesn’t work small.… Read More
7 January, 2019: You might remember Amy (customer) who heard we were interested in olive oil cake, and baked us 2! She told Lucia about an Armenian salad she loves called “eech,” made with fine bulghur, which is actually “cooked” overnight using the vinaigrette of the salad. The next day there was a cup of bulgher waiting for Lucia! We’re… Read More
17 February, 2009: The icicles are starting to drip. We’re almost through the winter. So we have an exciting few months ahead. Along with flowers and sunshine you can look start thinking about Clover food. Some of you have already started. I’ve been getting your emails and comments. And we’re getting ready to come back better than ever. This is… Read More
27 December, 2018: We’ve been playing with semolina cake. You can try some at CloverHSC (Harvard Science Center). Martina has been spearheading that. I got the idea when in Paris. Most places had a couple of loaf-style cakes that were under glass. They would sell by slice. It was fun. And super yummy. Martina is from Rome and was really… Read More