16 September, 2019: Everyone knows Clover was started as a project to address climate change. Ok, nope, that’s a lie. I think very few people know this. Part of that has been intentional. People do not choose where to eat lunch based on their beliefs about the environment. And the link between meat production and climate change is a hard… Read More
14 September, 2019: There was a big article recently about Sweetgreen, Chipotle, Dig (formerly Dig Inn) calling out their bowls as containing “forever chemicals” and cancer causing agents. Scary stuff. And it has me thinking twice when I eat out. Naturally questions came our way about our packaging. I didn’t know the answer so we reached out to our packaging… Read More
12 September, 2019: JSP has launched. And yum. I had one today. So we got that right. And Just Mayo is back. Rejoice! Clover had nothing to do with it going away nor did we make it come back but vegans and friends of vegans are very happy. Want to know something we’ve been screwing up? Coffee!!!! Turns out in… Read More
8 January, 2019: We hired a design consultancy the other week. We love the C L O V E R logo that we’ve evolved over the years. It looks awesome large. Reflects transparency we care so much about. Reflects our history of the trucks (stencil) and contributions of our staff (Mary traced the current outline). But it doesn’t work small.… Read More
10 September, 2019: Don’t tell this to your friendly neighborhood Monsanto farmer but I believe that organic soil can feed the world. How do I know this? It has to do with a sandwich that’s launching tomorrow. That’s Ray. If you’ve been following this blog you may know that Ray is our #1 Farmer Crush – well, maybe tied… Read More
5 September, 2019: Pictured: Stacia. My favorite vegan. Happy about the Just Mayo. Just Mayo is back. Yes. It’s back. We moved to Just Mayo years ago. And when we did a bunch of our food turned vegan overnight. We think it tastes better than Hellmans. The company that makes Just Mayo (“Just” that’s their name) yanked it from distribution earlier… Read More
5 September, 2019: CloverFIN customers have seen a little kiosk at that location (160 Federal St.). We’re testing it out. And I have to admit I’m pretty ambivalent about the whole idea. I feel like a special part of Clover is making fewer people strangers. I love this part of working at Clover. I think many of our staff love… Read More
23 August, 2019: I think we’ve totally failed in explaining why our menu is always changing. What makes me think this? Daily requests for the Brussels Sprout Sandwich. And the looks on faces when we say we don’t have it. Like we’re pulling one over on them. I love this sandwich. I made it as a resistance to all the… Read More
31 January, 2011: We were planning these IAP knife skills classes. I kept saying to Ayr, maybe we should have this inside in a classroom? I thought no one would come if we had it at the truck (I’m from Texas, still haven’t quite gotten used to New England winters). Ayr said no, keep it at the truck. The snow… Read More
22 August, 2019: (This survey is now closed – we hold these surveys about once a month, so if you’re lucky you’ll come to Clover during a future survey day!) If you received a survey card in line today, please click on this post to get to the survey link. A huge thanks for helping us improve!! Click here for… Read More
21 August, 2019: We made our first-ever Clover patch! Our new “tactical hats,” made by Brewery Branding, have the Clover logo on them, but in velcro. Our new patches, made by Fully Promoted, have my watermelon artwork on them. Our staff will be wearing them to celebrate the melon microseason, which can be anywhere from early August to late September… Read More
15 August, 2019: Yesterday I was sitting in Acton with George Howell at his roasting facility. I told him about my new idea: ALT-MILK BAR. Clover will get a bunch of milk-drinks: chai, hot chocolate, pourover lattes, shaken iced lattes. All estate coffee (of course). And all non-dairy milk (we’ve been making our own in-house and it’s killer but we… Read More
15 August, 2019: Ayr created a bit of a commotion when he posted about corn not being in season in June. Here is a friendly reminder that corn is now in season in MA, about 2 months later. We’re getting all our corn from Steve Verrill in Concord, MA (thanks to them for this pic). We love buying local corn… Read More
10 November, 2008: I stopped by the Hobby shop today to see what they have in the way of metal brakes (bending equipment). I have some work to do on the truck this weekend, and thought this tool might help: Read More
14 August, 2019: You might not know this, but we have an Instagram with a hard-fought 12.7k followers. Not hundreds of thousands like our national competitors. We were kind of late to the game on Instagram. But we’ve also never bought followers. *cough, cough.* We try to tell stories, share mistakes. We post killer Food Dev stories Tuesdays at 3pm. But the… Read More