13 November, 2018: We want to help meat lovers become vegetable lovers. Tofu isn’t the best way to do that. At least that’s what we’ve found in the past. We had a few failed tofu items on the menu. I like tofu. I grew up with it. But for many it’s just a 3rd rail. We’ve tried it in spreads… Read More
13 November, 2018: We’re super excited to announce that Winter CSAs are back for the 6th year in a row. This CSA (or farmshare) is grown by the Godfather of farming in Western Mass, the king of organics, who harvests roots right before the first frost, right when they’re sweetest, and stores them in a beautiful barn before sending them… Read More
8 November, 2018: If you received a survey card in line today, please click on this post to get to the survey link. A huge thanks for helping us improve!! Don’t forget to save the end-of-survey page to redeem for your thank-you treat from us. Click here for the Customer Survey November 2018 We’ll be closing this survey at the… Read More
2 September, 2010: You’re just looking at the picture and you know I’m getting excited. It’s not the first time I’ve posted an image of home-grown technology. I need to put a new category on the website for this type of thing. So what you’re looking at here is the invention of Mick, a new friend who is helping his… Read More
29 October, 2018: I’m not too proud to admit I feel burnt. It feels sort of like post-exams from when I was in school, sort of like post-race or game. Physical and mental. And I think everybody who worked at Clover today is feeling this way. But I’m the one responsible for what was a pretty rough day. A few… Read More
29 October, 2018: Travel back in time with us to 2008. We’re rolling back prices to celebrate 10 years. Come by. Be sure you have the app downloaded, that’s where all the vintage prices will be living! Happy birthday Clover! Read More
23 October, 2018: October 2005 I ate at L’As Du Fallafel. I didn’t know it at the time but this experience became the prototype for Clover’s most successful sandwich. This past weekend I took a trip to Paris with my father and my son (Blue, above). We’re approaching Clover’s 10th birthday (10/29/18) and I thought it would be fun to… Read More
18 October, 2018: For years I kept this little secret to myself. When I quit my job I didn’t think my idea that became Clover would work. I thought I’d fail. I’d been dreaming about a company that would help meat lovers become vegetable lovers. But I couldn’t find any examples of people who had pulled this off. I didn’t… Read More
12 August, 2009: I’m not happy with our brunch. We’re not delivering as I think we can. So look for some significant changes over the next few Sundays. We’re going to improve the menu and operations. For one, our pancakes need to be the best you’ve ever eaten. They are not there yet. We need solid vegan options. And much… Read More
16 October, 2018: The past 3 Sunday evenings I’ve gotten a knock on the door. It’s Paw Paw for Clover! I get bushels of paw paw delivered at my house. I put them in the back of my car and bring them into Clover. And we’ve been sampling them at the restaurants. Look for them today. Paw what? If you… Read More
12 October, 2018: Setting up our own pita oven was sooooo painful. But we knew we could serve better tasting pita than what we were buying from Brooklyn and NJ. Why did we think we could do a better job? I’m starting to understand flavor as nutrition. And we can make more flavorful bread by using more nutritious ingredients. We can… Read More
10 October, 2018: Enjoy this time-traveling post, from October 2008, when Ayr was first developing the logo for the “Clover Food Lab.” As you may have noticed, the logo strayed quite far from this original idea, although you might notice the descendants of this logo appearing here and there at Clover. Read on, and be sure to join us on 10/29/18 for birthday… Read More
5 October, 2018: On our order system each item has a short acronym. So if you work at Clover and take a lot of orders you start to get to know the Chickpea Fritter as CHK and the Japanese Sweetpotato Sandwich as JSP. This past week the Japanese Sweetpotato crushed the Chickpea Fritter Sandwich in sales. And even the poor… Read More
24 November, 2008: Ok, we knew the day would come. Our truck refused to start this morning in protest of the cold. AAA is on the way. I had to renew my lapsed membership over the phone to get them to come. Hopefully they will not have hangups with the fact that it is a truck. Rolando and I fired… Read More
1 October, 2018: All year people ask me when we will launch the Brussels Sprout Sandwich. But right now it’s different. People are getting emails from our competitors telling them that Brussels are on the menu. They are hitting instagram feeds. Brussels aren’t in season yet, not in New England. It’s really confusing when we’re approaching autumn and you get… Read More