This is not Clover’s new videographer

14 March, 2019: This photo of Jane was taken in December. Doesn’t she look hopeful? We spent hours planning a video series about soup we planned to publish to Youtube. We woke up early, went to Lindentree Farm, said hi to Moira and Ari (farmers), gathered vegetables, and filmed Ayr chopping, seasoning, blending soup. The kids came home from school,… Read More

Just for a little while…

8 March, 2019: Starting today, a few vegan items on our menu are temporarily not vegan. Chris let us know that Just, the company that makes our delicious (vegan) mayo is having supply chain issues. They won’t have more mayo in the supply chain until late March or early April. For about 98% of you, this won’t matter. You might… Read More

From the archives

Even iPad struggles to keep up with Clover lunch rush

6 April, 2010: So we bought an iPad, surprised? I have big plans for the iPad on the truck. We keep all of our recipes, staffing schedules, inventory, etc. online. I thought the iPad would be the perfect way to access that stuff, if we could keep it on. 5 minutes into it’s first lunch shift the iPad shut down… Read More

Survey Day: Thursday 2/28/19 (closed)

28 February, 2019: (This survey is now closed – we hold these surveys about once a month, so if you’re lucky you’ll come to Clover during a future survey day!) If you received a survey card in line today, please click on this post to get to the survey link. A huge thanks for helping us improve!! Click here for… Read More

Wild Salmon Greens Bowl

26 February, 2019: We had an idea to do carbon comparisons of our menu items. We compared them to other items using a super simple calculation. I think for most customers this has been too tiny to notice. But Lynn told us that some people now believe we serve a Wild Salmon Greens Bowl. So funny. Read More

Meatball. Year 2

24 February, 2019: That little pic is a bit fuzzy. But this whole Impossible meatball thing has been sort of a whirlwind right? This drawing was left by a customer. It says: “me without meatball [frown] me with meatball [smile].” I wasn’t sure what Clover would be with a meatball a year ago. We had testing data from CloverHSQ run… Read More

Joseph didn’t know we are vegetarian. Awesome

21 February, 2019: See that amazing picture of me? Yeah. Well obviously I’m joking. It’s a terrible picture of me. But it’s here because of the other guy in the shot. That’s Joseph. We just hired him for a tech role. He’s a computer programmer. We have more programming roles open, if you’re interested please reach out. But that pic?… Read More

From the archives

Ahh… astroturf

24 May, 2009: The entry to the truck hasn’t been our highest priority. And while the working space of the truck is polished clean every single day, I’ve neglected the entry-well. So this weekend I tore out the nasty rubber mat, cleaned it up nicely, and cut up a little astro turf. I think it’ll play a functional role (clean… Read More

Die A-frame

19 February, 2019: I can’t remember when we first started using A-frames. These are the signs that restaurants and other put out on the sidewalk to attract customer attention. I think I’d seen other trucks doing it. And when we tried they were crazy successful for us. I think the A-frames in those early days drove 10% increase in sales.… Read More

This soup is so popular it is hurting our sales

16 February, 2019: We added a hearty soup to our menu a few weeks ago. It’s selling bonkers. One of those items that is quickly becoming this cult favorite. And I was looking around at the table I was sitting at earlier today and wondering, wow, that’s a lot of people with soup. So I ran some analysis. And guess… Read More

Tomato nightmare… not sure what to do…

15 February, 2019: Tomatoes are a nightmare right now. For years we’ve bought from Backyard Farms up in Maine. They were sold and are growing terrible tomatoes now. The Canadian greenhouse tomatoes are terrible. The VT greenhouse we like is in the middle of a mid-winter clean-out. We tasted some OK heirloom tomatoes from Mexico, but they were just OK… Read More

From the archives

Raising money in NYC

17 December, 2008: The most important thing I’m working on right now is raising money for Clover’s next stage. Originally I was planning to do this end of summer, but that was before I had the idea of the truck. We were incredibly fortunate to have this idea of a food truck to develop our menu. But it also means… Read More