This might sound funny, but this logo is from a dream. Don’t worry, we’re not going to use it. But I thought the story was
This is it folks, our awning is coming together. I got back to Western Mass around 1pm today to work on this. We went to
It’s no secret that my counter tops take their inspiration from Northampton Coffee. I love that place, and in part the level of care and
For those of you who have been following the logo/ visual identity journey, you know we started with “Clover Food Lab.” And while there’s a
Josh has been playing with lettering options. Working from the lettering on the side of the truck, and seeing whether something like that would work
Josh has been hard at work. Find more examples after the break. I’m liking some of these. All are sketches, but I think the direction
This was McDonald’s logo, until 1962. Isn’t that amazing. I’ve been having some great back-and-forths on the brand with Brian and Erik. Both have 2
Hester is working on sketches and directions for the Food Truck logo. Follow after the break to check out the sketches.
OK, this process is getting serious, and it deserves a proper timeline. And here is how the collaboration/ works is going to flow: Joshua and
