From the archives

Inspection passed

29 August, 2008: Can-Am Auto of Hartford, CT, the place that sold me the truck, isn’t covering the kingpin repair. I’m protected by the law, but they wont budge. I think I’ll have to bring them to small claims court, but for now I paid for the $1,300 repair myself. The truck is now in top shape and has passed… Read More

From the archives

Clover Food Lab early logo

28 August, 2008: This is a logo Brooke helped me draw. This was from 2 days after the basic idea was hatched. Here is the picture the logo was taken from: Read More

From the archives

Debbie is my hero of the day

28 August, 2008: Remember the story about Chris O’Neil at Cambridge Licensing yesterday. Well today I got a call from Debbie at the Cambridge Chronicle legal advertising department. It seems Chris did the right thing and submitted my application. YES! Amazing though what a stark contrast between how helpful Debbie was (she even called to confirm) even though she doesn’t… Read More

From the archives

Foil to wrap your sandwich

13 November, 2008: We’re getting better at this, but everyday there are a few reminders that we have a ways to go. This morning it was aluminum foil. We had planned to get to MIT by 9am, and we were running early. Then Rolando remembered that we were nearly out of foil. Around we turned, back to BMS Paper. $20.98… Read More

From the archives

Fun with Cambridge Licensing

27 August, 2008: This is where I’ve been spending a lot of time lately, Cambridge City Hall. Actually, the building I’m usually visiting is next door, and not as grand. Today I was running between MIT, having met with Richard Berlin, head of dining services, to confirm my spot, and city hall to get my application for food truck license… Read More

From the archives

IDEO meets Clover

27 August, 2008: I did a “tea time” at IDEO Boston today. I guess they take time periodically to step away from work and sometimes have a guest. A friend invited me, and it was a ton of fun. Lots of questions and some really interesting ideas. One of my favorites: put up a sign on the food truck for… Read More

From the archives

ServSafe Certified!

26 August, 2008: Last Friday I went into the Massachusetts Restaurant Association offices in Southborough, MA and took my ServSafe exam ($50). This is an exam that is required for “Foodservice Managers.” At John Olinto’s recommendation I’dĀ skippedĀ the course and opted for the online training. You sign up with the National Restaurant Association, give them $135, and take the course at… Read More

From the archives

Rejection

26 August, 2008: More truck trials. I thought I’d go get the truck inspected. I went to Everett Truck Repair, just around the corner from A1. They did the state inspection and claimed the king pins are bad, so it failed inspection. Turns out this is a $1,350 job ($700 parts, remainder labor). Boy. I don’t think the king pins… Read More

From the archives

Platanos maduros

11 November, 2009: Chris brought us a case of plantains the other day. Who knows why he had them, Chris can be a bit mysterious. These are sweet, ripe. So we fried them up Monday, and sold all we could cut. We found the cut thickness makes a huge difference to how they turn out, if too ripe they don’t… Read More

From the archives

Hood fixed

26 August, 2008: OK, so it took showing up at 7am Monday morning with a “Box ‘O Joe,” a dozen assorted donuts, and a lot of energy, but the hood is now done, and done right. It’s not perfect, but better than anything else I’ve seen on a food truck. We got an “inline” fan, which means it fits right… Read More

From the archives

Giant blower fan disaster

22 August, 2008: Uggg. So I went to pick the truck up today after leaving it for the week to have a hood installed. You know, those big stainless steel things that restaurants have above cooking areas. Turns out they are very expensive, but required by code, even for our little truck. So this is what disaster looks like. The… Read More

From the archives

The truck

20 August, 2008: Clementine and Ayr with new Clover truck After a ton of research, having visited two dozen different trucks for sale, and heavy negotiations, we have our truck. We bought the truck in Hartford, CT from CanAm, a used truck dealer. It belonged to a fleet of trucks leased out of PA (where most of the trucks are… Read More

From the archives

Thoughts from Erik

5 August, 2008: Here’s an excerpt from a recent back and forth with Erik Joule (Erik, hope you don’t mind me posting this). Iteration on the “manifesto.” Clover needs to focus on building a relationship with its audience through its product, its spaces and the way it communicates. Capitalize on the emotional connection from the brand to its audience: Accessibility… Read More

From the archives

Chris opens the truck

24 March, 2009: This was the first day I didn’t open. You all know there have been mornings I open late, mornings we don’t have everything. But this morning was the first morning I didn’t open. Chris did it for me. And he did a better job than I do. Doesn’t mean I wasn’t biting my nails. I got a… Read More

From the archives

MORE OF LESS OF

5 August, 2008: This is the second part of the homework assignment Brian gave me. Here are a bunch of magazine ads. I’ve grouped them in two categories: “More of” – the ads that have something to contribute to the process of developing the Clover identity “Less of” – ads with elements we must avoid Read More