From the archives

The awning in action

5 October, 2008: This is it folks, our awning is coming together. I got back to Western Mass around 1pm today to work on this. We went to Home Depot first to pick up a garage door (only way to get the rails fast). But Home Depot Greenfield doesn’t sell garage doors. Down to Springfield. First to a Sears that… Read More

From the archives

Cutting a perfect 1″ radius round end on plywood

4 October, 2008: We’ve been puzzling about how to cut the radius on the ends of the plywood. I came up with this simple jig shown above. Basically I just put a stop on the bottom of a plywood board, left a bit of room, and ran it against the sander until it was just short of the sander band.… Read More

From the archives

Ribs

4 October, 2008: I spent 3 hours today with John at the MIT hobby shop, and a few hours before that collecting pieces and parts. We’re using marine plywood, it’s just like regular plywood except the glue is waterproof and will not warp, and it’s more expensive. There’s  this fantastic plywood place in Somerville, Boulter Plywood. They have everything and… Read More

From the archives

Interviewees

19 August, 2009: We’re on a hiring blitz. You may have noticed some interviewees. We have about 3 slots to fill, spanning skill levels. And here are the numbers: – 130+ respondents – Approximately 25 will be invited to stop by the truck – 15 will do full interviews – 3 will join us Leah is using her awesome organizer… Read More

From the archives

Joints

3 October, 2008: Thought I might prototype the joint. This took me about 10 minutes over at MIT. John, Jinhee and I were expecting Phil to take this on, he’d told us such. But after 3 weeks of waiting I decided to do it myself. Functional, I’m not totally happy with the lateral strength, but it works, is fast, and… Read More

From the archives

Berkshire Lumber

2 October, 2008: It’s no secret that my counter tops take their inspiration from Northampton Coffee. I love that place, and in part the level of care and energy that went into creating an environment that reflects the spirit of the place. Example: no art on the walls because the coffee is meant to be the art. Researching their counters… Read More

From the archives

Awning story

2 October, 2008: John Hong (architect) is having trouble getting any fabricators to take on this project. Uhg. The drawings look beautiful, but everybody is busy and nobody wants to get stuck with something new/ unproven. John’s at the point of calling quits on the awning. I think we should give it a go. I told John we can do… Read More

From the archives

Next stage in branding

1 October, 2008: For those of you who have been following the logo/ visual identity journey, you know we started with “Clover Food Lab.” And while there’s a part of me that likes that a lot, and I’m not sure I agree with people that it wouldn’t work as a name, I realize now it’s a better naming approach for… Read More

From the archives

Coffee

11 November, 2008: We’ve started to consider coffee. We’re lucky here. We have some of the best coffee roasters in the country in our back yard. Barrington Coffee Roasters is set up in Lee, not far from where I grew up. And George Howell Roasters is right out near Acton. George Howell started the Coffee Connection (which Starbucks then bought).… Read More

From the archives

MIT alum returns to campus to run food truck

30 September, 2008: Clementine and Ayr with new Clover truck Hi all. We’re nearing opening day (13 October), and I thought I’d take a second to introduce myself. I’m going to be serving you amazing food out of this new truck that’s going to be parked at MIT. These pages are packed with information about the journey from idea to… Read More

From the archives

Vinyl lettering

29 September, 2008: Josh has been playing with lettering options. Working from the lettering on the side of the truck, and seeing whether something like that would work for the logo for the truck. I like above. Not sure it’s right for the truck. I like that it reflects what other trucks typically do, that it relates to my early… Read More

From the archives

Refined beaker sketches

29 September, 2008: Josh has been hard at work. Find more examples after the break. I’m liking some of these. All are sketches, but I think the direction is interesting. That said, the flask isn’t everyone’s favorite (see last post). And I have ringing in the back of my head Erik’s encouragement to keep the logo as simple as possible. Read More

From the archives

Origins of a brand

29 September, 2008: This was McDonald’s logo, until 1962. Isn’t that amazing. I’ve been having some great back-and-forths on the brand with Brian and Erik. Both have 2 clear messages: (a) Nix the flask (b) Make both logos (truck and restaurant) the same I’m thinking hard about these points, trying to decide what might be the best path forward. For… Read More

From the archives

Vegan cheese

9 December, 2008: I bought a couple bricks of vegan cheese to try. I’m sorry to say I just can’t stand this stuff. It stinks first of all. Smells like a grease trap, and if you don’t know what that is you’re lucky. And it doesn’t melt, don’t listen to the claims. I’m putting this in the “better to go… Read More

From the archives

The truck has been cut

27 September, 2008: The body shop has cut windows in the truck. I think they are going to be fantastic. You can see here the sinks I installed last week and a bit of my plumbing job. These guys also did a great job cutting down the rear door (to avoid collision with the awning when it is installed). More… Read More