From the archives

New banner for blog

2 September, 2008: So this is still a stand-in for the real logo for the food lab, but I’m sort of digging the lettering on the truck. John Hong (SSD) was commenting on how it’s sort of a neat effect, and I think I’m liking it too. Possible direction for the type for the food lab? I like that it… Read More

From the archives

3 types of step van rear doors

1 September, 2008: I’ve done a ton of research into step vans. Over the coming week I’m going to post it here for all you curious about Grumman, Utilimaster, and P-30s. Getting us started I thought I’d put up a quick note on types of rear doors I’ve seen. We’re trying to decide how best to treat the back of… Read More

From the archives

Meeting with Single Speed Design

1 September, 2008: I met with Jinhee and John of Single Speed Designs today. Phil, who is going to handle the design/build joined us as well. It was a ton of fun. I talked too much, gave a tour of the truck, and asked some questions. John and Jinhee showed me some of the ideas they have been working through.… Read More

From the archives

Time to fix brunch

12 August, 2009: I’m not happy with our brunch. We’re not delivering as I think we can. So look for some significant changes over the next few Sundays. We’re going to improve the menu and operations. For one, our pancakes need to be the best you’ve ever eaten. They are not there yet. We need solid vegan options. And much… Read More

From the archives

For the side of the truck?

29 August, 2008: What do you think of this for the side of the truck? Comments welcome. Here’s an older one. This image dates to the day after I first thought of the food lab idea: Read More

From the archives

Broken toe

29 August, 2008: See that big toe? Last night I dropped the LP gas tank on it. I think it might be broken. Anyway, it kept me from surfing this morning. I guess this is why people wear steel toed boots. I was actually looking at some the other week but couldn’t find any not in leather, so didn’t buy.… Read More

From the archives

CLOVERFOODLAB CAMBRIDGE, MA

29 August, 2008: I couldn’t pass inspection without the name of the business, city, and phone number on both sides of the truck. This lettering has to be 2″ tall. Since the entire truck is going to get torn apart and re-built in a few days, I kept this simple. These letters were $2.48 for a package from Dickson Brothers.… Read More

From the archives

Inspection passed

29 August, 2008: Can-Am Auto of Hartford, CT, the place that sold me the truck, isn’t covering the kingpin repair. I’m protected by the law, but they wont budge. I think I’ll have to bring them to small claims court, but for now I paid for the $1,300 repair myself. The truck is now in top shape and has passed… Read More

From the archives

Aspirations and fears for the Clover Brand

5 August, 2008: I scribbled down my goals for the brand a few months ago. Here they are: Long-term aspiration: Clover comes to define a lifestyle centered around a new cuisine and positive conscientious relationship to food Make Clover first place that comes to mind when people think of light/healthy/conscientious/organic food Allow consideration more broadly (e.g., squeeze into their minds… Read More

From the archives

Clover Food Lab early logo

28 August, 2008: This is a logo Brooke helped me draw. This was from 2 days after the basic idea was hatched. Here is the picture the logo was taken from: Read More

From the archives

Debbie is my hero of the day

28 August, 2008: Remember the story about Chris O’Neil at Cambridge Licensing yesterday. Well today I got a call from Debbie at the Cambridge Chronicle legal advertising department. It seems Chris did the right thing and submitted my application. YES! Amazing though what a stark contrast between how helpful Debbie was (she even called to confirm) even though she doesn’t… Read More

From the archives

Fun with Cambridge Licensing

27 August, 2008: This is where I’ve been spending a lot of time lately, Cambridge City Hall. Actually, the building I’m usually visiting is next door, and not as grand. Today I was running between MIT, having met with Richard Berlin, head of dining services, to confirm my spot, and city hall to get my application for food truck license… Read More

From the archives

IDEO meets Clover

27 August, 2008: I did a “tea time” at IDEO Boston today. I guess they take time periodically to step away from work and sometimes have a guest. A friend invited me, and it was a ton of fun. Lots of questions and some really interesting ideas. One of my favorites: put up a sign on the food truck for… Read More

From the archives

First t shirt customers

29 May, 2009: T shirts arrived Friday. Here are our first t shirt customers. We’ll be selling these on a first serve basis. We made an edition of 50, and will retire this design after those are sold. Right now we have 18 left for sale. $30 each. Organic cotton, soy inks, made in America. Read More

From the archives

ServSafe Certified!

26 August, 2008: Last Friday I went into the Massachusetts Restaurant Association offices in Southborough, MA and took my ServSafe exam ($50). This is an exam that is required for “Foodservice Managers.” At John Olinto’s recommendation I’d skipped the course and opted for the online training. You sign up with the National Restaurant Association, give them $135, and take the course at… Read More