From the archives

ServSafe Certified!

26 August, 2008: Last Friday I went into the Massachusetts Restaurant Association offices in Southborough, MA and took my ServSafe exam ($50). This is an exam that is required for “Foodservice Managers.” At John Olinto’s recommendation I’d skipped the course and opted for the online training. You sign up with the National Restaurant Association, give them $135, and take the course at… Read More

From the archives

Rejection

26 August, 2008: More truck trials. I thought I’d go get the truck inspected. I went to Everett Truck Repair, just around the corner from A1. They did the state inspection and claimed the king pins are bad, so it failed inspection. Turns out this is a $1,350 job ($700 parts, remainder labor). Boy. I don’t think the king pins… Read More

From the archives

Hood fixed

26 August, 2008: OK, so it took showing up at 7am Monday morning with a “Box ‘O Joe,” a dozen assorted donuts, and a lot of energy, but the hood is now done, and done right. It’s not perfect, but better than anything else I’ve seen on a food truck. We got an “inline” fan, which means it fits right… Read More

From the archives

Tomorrow’s Thanksgiving Mushroom seems like a new sandwich but…

6 November, 2019: It’s actually a take on a sandwich we had on the menu back in 2010. Ayr’s dad used to make a mushroom pâté, baked in a fancy French pastry crust. We made our own version, and called it a mushroom loaf. Back when I ran Sunday prep, before we had our own commissary, I remember making duxelles and… Read More

From the archives

Giant blower fan disaster

22 August, 2008: Uggg. So I went to pick the truck up today after leaving it for the week to have a hood installed. You know, those big stainless steel things that restaurants have above cooking areas. Turns out they are very expensive, but required by code, even for our little truck. So this is what disaster looks like. The… Read More

From the archives

The truck

20 August, 2008: Clementine and Ayr with new Clover truck After a ton of research, having visited two dozen different trucks for sale, and heavy negotiations, we have our truck. We bought the truck in Hartford, CT from CanAm, a used truck dealer. It belonged to a fleet of trucks leased out of PA (where most of the trucks are… Read More

From the archives

Thoughts from Erik

5 August, 2008: Here’s an excerpt from a recent back and forth with Erik Joule (Erik, hope you don’t mind me posting this). Iteration on the “manifesto.” Clover needs to focus on building a relationship with its audience through its product, its spaces and the way it communicates. Capitalize on the emotional connection from the brand to its audience: Accessibility… Read More

From the archives

MORE OF LESS OF

5 August, 2008: This is the second part of the homework assignment Brian gave me. Here are a bunch of magazine ads. I’ve grouped them in two categories: “More of” – the ads that have something to contribute to the process of developing the Clover identity “Less of” – ads with elements we must avoid Read More

From the archives

Puddle of sunlight

2 August, 2008: (painting is by Vilhelm Hammershoi, a danish painter from the early 1900s) So this is where the visual identity for Clover begins: a puddle of sunlight. A place you want to move towards/ sit under. When people think of it they want to take a deep breath through their nose, the creases around their eyes relax a… Read More

From the archives

Homework

5 August, 2008: Brian Collins gave me some homework: Write a couple of paragraphs that describe why Clover needs to exist Clip dozens of magazines and make 2 piles: (a) More of (b) Less of Here’s part one of that homework, the manifesto. It’s funny, I’m reading it now (having written it a month ago) and have a ton of… Read More

From the archives

Environmental influences

5 August, 2008: Moving away from graphic references to designing the space, here are some thoughts I’ve had about the feelings I’m looking to evoke. I’m really excited about the truck design, because I think a ton of this will come through thanks to John and Jinhee and everyone else helping make it happen. You should expect to see more… Read More

From the archives

Type

5 August, 2008: This is the area I’m weakest on right now. Thankfully I have some great typographers helping me through this process. Check out Hester’s all-type video on youtube: Read More

From the archives

Ayr and Mark walk into a Wendy’s

9 September, 2010: Rolando thought this was really funny. I met one of our newest employees when we were both at Wendy’s. It is pretty funny. Those of you who have been reading know that we hold our manager meetings at fast food joints. As for Mark, I think he was just hungry. Welcome aboard Mark, looking forward to feeding… Read More

From the archives

Texture

5 August, 2008: My ideas for texture flow from the aspirations for the brand. Like nature, textures found in Clover should reveal a history. Note the process marks on the potato print. You can see where the ink lay down in the printing process. Note the patterns of the Clover flower and leaves. They are ordered, but not perfectly ordered.… Read More