Survey Day: Wednesday 9/26/18

26 September, 2018: If you received a survey card in line today, please click on this post to get to the survey link. A huge thanks for helping us improve!! Don’t forget to save the end-of-survey page to redeem for your thank-you treat from us. Click here for the Customer Survey September 2018 We’ll be closing this survey at the… Read More

You have to know someone who knows someone

26 September, 2018: This fall, everything has been coming up early. Sweet potatoes are already in. We’re launching the Japanese Sweet Potato Sandwich today (at least if you’re an app user.) And Paw Paws are coming on Tuesday. Paw Paw is a special alien fruit, never before seen in restaurants or on grocery store shelves. It’s native to the Northeast,… Read More

FREE: Ayr talks bread at Harvard’s Science of Cooking: Monday Oct 1 at 7pm

25 September, 2018: Harvard has a class that teaches chemistry and physics through food. There’s a public component, the Science of Cooking lecture series. I remember waiting in line with Rolando to see Harold McGee in 2011. They’ve had every major chef from around the world. This year, Ayr is speaking! He’s talking bread, and how ingredients impact flavor, texture, and… Read More

From the archives

I love rainy days

19 June, 2009: So it’s raining today. But I’m happy. What’s up? I mean it’s bad for business right? Yeah, that part isn’t so great, but: (1) It’s going to rain like it or not, so might as well enjoy it right? The sky just doesn’t care if I’m in a bad mood, but everybody around me can benefit from… Read More

Welcome Rolando, Clover’s chef

24 September, 2018: This is Rolando Robledo, Clover’s chef. We’re absolutely thrilled to have him on board. Rolando found his way to Clover by way of The French Laundry, the Waldorf, and most recently, Johnson and Wales as a professor. He’s going to be working the food truck with me full time for the first 6 weeks and we’re going… Read More

Gooseberry’s at lunchtime

17 September, 2018: I think Gooseberry’s, the Asian food truck at MIT, rocks. Obviously I’m not the only one. This is the line at lunchtime. Nothing special, this is an everyday event. These people are ALL waiting for that white truck up ahead. And it’s not a very long wait, they process folks at a rate of close to 10… Read More

Clementine and Ayr with new Clover truck

7 September, 2018: What’s up with the sepia? This is the first in a series of re-posts from Year One. We’ll be posting in chronological order leading up to our 10th birthday on 10/29/18. Did we mention we’re trying to hit 10k Instagram followers in time for our birthday? If we do, our prices will roll back in time 10 years.… Read More

Support your Western Massachusetts farmer

28 August, 2018: The sun is shining. It’s hot outside. But the word coming to us from farms is RAIN. Western Massachusetts (where we source most of our produce this time of year) has experienced one of the rainiest summers in the past 10 years. And although it’s dried up now, Ray at Next Barn Over and Dave at Stone… Read More

From the archives

WFM Project: re-usable packaging

8 May, 2014: If you know me you probably know I’m fascinated by trash. It’s this enormous tangible measure of our efficiency as a society and we’re brilliant at completely hiding it from everybody. I knew nothing about the waste generated behind the scenes when I quit my job to start Clover. Packaging that is handed to you is easier… Read More

How do you feel about tofu?

23 August, 2018: On my way up to visit Heiwa tofu last week I stopped at a place called Mister Bagel. I was set to meet Jeff early. He starts his days at 6am and not many places are open that early. And everybody knows I like bagels. At the bagel place there was a pretty substantial menu of “tofu… Read More

Ayr Just doesn’t get it…

22 August, 2018: We’ve had vegans asking for years for more breakfast options. Right now it’s muffins, oatmeal, or overnight oats if you’re vegan. Just, Inc., makers of the Just Mayo we love, brought us this new egg product made from mung beans. Honestly the first few versions we tasted weren’t ready for prime time. But the latest, it’s pretty… Read More

Jeff makes Heiwa Tofu amazing

21 August, 2018: That’s Jeff of Heiwa Tofu. He and I are about the same age and we’ve been working on building our companies for about the same period of time: 10 years. I went up last week to Maine to visit Heiwa because we wanted great footage of tofu being made to help tell the story of what Jeff… Read More

Survey Day: Thursday 8/16/18

16 August, 2018: If you received a survey card in line today, please click on this post to get to the survey link. A huge thanks for helping us improve!! Don’t forget to save the end-of-survey page to redeem for your thank-you treat from us. Click here for the Customer Survey August 2018 Read More

From the archives

Potato leek soup

27 March, 2009: Here I’m making potato leek soup (which sold out way too quickly). As I’m sure some of you have noticed we’re working the late winter/ early spring soups right now. This is a pretty hard time of year to do local and seasonal. But we’re working things like Parsnips (just starting to come up locally), kale (hearty… Read More

Yeah Vi — me too

13 August, 2018: Since day 1 of restaurant #1 everything we hand our customers has been compostable. And I think I’ve told myself as I watched videos of sea turtles that our straws aren’t as bad because they are compostable. But I know that even the compostable straws (1) aren’t really needed, and (2) can get places we don’t want… Read More