Meatball. Year 2

24 February, 2019: That little pic is a bit fuzzy. But this whole Impossible meatball thing has been sort of a whirlwind right? This drawing was left by a customer. It says: “me without meatball [frown] me with meatball [smile].” I wasn’t sure what Clover would be with a meatball a year ago. We had testing data from CloverHSQ run… Read More

Joseph didn’t know we are vegetarian. Awesome

21 February, 2019: See that amazing picture of me? Yeah. Well obviously I’m joking. It’s a terrible picture of me. But it’s here because of the other guy in the shot. That’s Joseph. We just hired him for a tech role. He’s a computer programmer. We have more programming roles open, if you’re interested please reach out. But that pic?… Read More

Die A-frame

19 February, 2019: I can’t remember when we first started using A-frames. These are the signs that restaurants and other put out on the sidewalk to attract customer attention. I think I’d seen other trucks doing it. And when we tried they were crazy successful for us. I think the A-frames in those early days drove 10% increase in sales.… Read More

From the archives

Brussels rising Wednesday 10/22

21 October, 2014: Where will you be when the Brussels Sprout Sandwich rises again? When we put the Brussels Sprout sandwich on the menu last fall, it unleashed Brussels Mania. Everyone dreaded the day it would retreat from the menu, and some people started to do some pretty strange things to prepare. Some ate two or three in a day.… Read More

This soup is so popular it is hurting our sales

16 February, 2019: We added a hearty soup to our menu a few weeks ago. It’s selling bonkers. One of those items that is quickly becoming this cult favorite. And I was looking around at the table I was sitting at earlier today and wondering, wow, that’s a lot of people with soup. So I ran some analysis. And guess… Read More

Tomato nightmare… not sure what to do…

15 February, 2019: Tomatoes are a nightmare right now. For years we’ve bought from Backyard Farms up in Maine. They were sold and are growing terrible tomatoes now. The Canadian greenhouse tomatoes are terrible. The VT greenhouse we like is in the middle of a mid-winter clean-out. We tasted some OK heirloom tomatoes from Mexico, but they were just OK… Read More

From the archives

I like your shoes

9 February, 2010: So what’s with these shoes I’ve been wearing? If you took the our online survey the other week you already know. But I thought I owed the rest of you an explanation. We’re going to be surveying you all once a month going forward. It’ll help us serve you better food faster. This most recent survey included… Read More

What is Hasty Pudding?

31 January, 2019: Get ready to be confused. Hasty Pudding is a porridge, and it is a play. Today we’ll be giving out free samples of Clover Hasty Pudding all morning at CloverHSQ (1326 Mass Ave.) Hasty Pudding (the food item) is a term for a porridge. Jasper’s making up a wheat porridge using Maine Grains wheat, leeks, onions, cream… Read More

Magical tomato mashed potato

17 January, 2019: Hey, that’s not my family! But I can write this post because I too have sampled the magical tomato mashed potato of Rome. Martina has a list of recommendations for what to do in Rome. If you’re lucky, maybe she’ll share it with you. One of the stops is a restaurant called Pecorino. She sent Ayr’s family… Read More

Survey Day: Thursday 1/17/19 (closed)

17 January, 2019: (This survey is now closed – we hold these surveys about once a month, so if you’re lucky you’ll come to Clover during a future survey day!) — If you received a survey card in line today, please click on this post to get to the survey link. A huge thanks for helping us improve!! Click here… Read More

No giant soup popsicles here

8 January, 2019: The other day Fabricio (DTX) told me that over the weekend he popped his head into one of our competitors and watched the staff defrosting a giant frozen popsicle. That frozen popsicle? Soup. Rolando was our chef when we first started. He learned soup when working at the French Laundry with Thomas Keller. He taught us about… Read More

From the archives

Soup truck

28 April, 2010: We really really need that resupply van. I’m waiting for it to get built in NYC. The dumb Ford dealership we’re buying the vehicle from has had me fill out 3 copies of the paperwork. I’m not exaggerating. The first I signed as Ayr Muir, CEO and they didn’t want the CEO part. The second time they… Read More

Clover + Perky Brothers

8 January, 2019: We hired a design consultancy the other week. We love the C L O V E R logo that we’ve evolved over the years. It looks awesome large. Reflects transparency we care so much about. Reflects our history of the trucks (stencil) and contributions of our staff (Mary traced the current outline). But it doesn’t work small.… Read More