Humbling moment with my team

18 October, 2016: This post is about something a bit humbling. Clover’s support staff (Finance, HR, Training, Communications, etc.) consists of about a dozen people. Most of whom report directly to me. These are people who in very real ways are dedicating their lives to helping make Clover what it is. I don’t think there is a single member of… Read More

Clover sales mix

12 October, 2016: I’m preparing some documents for investors and I’ve taken a crack at breaking down our sales mix. This is roughly where it has been for a while, but I’m not sure I’ve shared on the website and I thought you all might be interested. About 93% of our menu items exist on our menu for a limited… Read More

Paw paw landed

5 October, 2016: I didn’t really know what Paw Paw were 10 years ago. Then I heard about them and they sounded magical. And it took me 4 years of searching to find somebody in Massachusetts growing them. This is a tropical fruit that belongs to North America. It smells like a tropical fruit. It tastes like a tropical fruit.… Read More

From the archives

Boxes at Russo’s

30 November, 2008: Isn’t this awesome? A giant fort of empty produce boxes at Russo’s. I’m picking up your food. Read More

Do you eat seeds?

5 October, 2016: Concord grapes are one of my great pleasures in life. When I was a kid my dad had some growing on our greenhouse. I’d watch them grow all summer, from tiny green balls to frosted orbs. I’d taste them too early and spit them out. And then, around this time of year, I’d enjoy their sweet tart burst… Read More

Pie and yoga

29 September, 2016: I’ve been making pie to entice folks to join yoga classes. Well… if I’m honest it started when Sara Higelin (Director of Training, on the left) declared that she didn’t like pie. She said she hated it. That prompted a pretty heated conversation. I love pie. I want everybody to love pie. And I can be a bit… Read More

Speedwell Coffee and Donuts: Friday 9/30, 8am CloverLMA, 10am CloverHSQ

24 September, 2016: We’re having a Coffee and Donuts event next Friday morning. If you’re in the Longwood Medical Area, come by from 8am-9am. If you’re in Harvard Square, come by from 10am-11am. We are welcoming Sarah Correira, roaster at Speedwell to meet and taste coffee with you all. Sarah spends most of her days knee-deep in green coffee beans. She… Read More

From the archives

Season’s last strawberries

28 June, 2010: Clover’s staff went strawberry picking yesterday. I have an idea that someday Clover will be an educational environment for employees, where they not only learn how to make perfect French fries but learn about food systems. Picking our own berries is a start. Both trucks will be featuring strawberry agua frescas today. These late strawberries are super… Read More

From the archives

Who knows Clover?

30 August, 2016: When I first started testing our menu at the MIT truck back in 2008 I was hoping Clover would become something important. I’m hoping we’re still in our infancy, because what I have in mind goes way beyond what we are today. But I never ever thought I’d find fans recognizing Clover in the middle of nowhere. I’m… Read More

From the archives

That electricity in the air

2 August, 2016: I was hoping this wouldn’t happen, but also knew that it was only a matter of time. The original Clover Food Truck, the CloverMIT truck is closing. Customers will have to go 100 feet down the street to CloverKND for their fix starting this coming Monday. That picture above is from June 2009. That was the first… Read More

From the archives

Azore Island Fig Trees

28 July, 2016: There are fig trees in my office because my Great Great Grandfather missed the Azore Islands. My Grandfather on my dad’s side grew up in New Bedford, MA. His Grandfather was from the Azore Islands. And he missed figs like nothing else. Maybe I have a deep love of food in my genes. But don’t we all? My Grandfather… Read More

From the archives

Movie night is tonight!

27 July, 2016: The speakers are rented, the picnic boxes neatly folded, and we are praying for not-rain. And I have to say this is my favorite poster I’ve ever designed (shoutout to Drew who had the pleasure of photoshopping our truck onto a Delorean.) Back to the Future screens tonight at 8pm at Clover on the Greenway. If you managed… Read More

From the archives

Strong enough for a man, made for a woman

26 July, 2016: The other night I woke up with this ad pitch in my head: “Strong enough for a man, made for a woman.” A child of the 80s I don’t know how many times I had this drilled into my mind. And it was the middle of the night, at age 38, that I first realized it’s a nasty… Read More