19 August, 2020: Fruity, mild, spicy, sweet, savory. I didn’t know there were so many types of peppers until I visited Kitchen Garden Farm. If you signed up for a Seasonal Meal Box, you’ll see two surprises: Bulgarian Carrot Peppers (can you guess which ones those are?) and Trinidad Perfume Peppers. Thanks Tim and Caroline for growing these beautiful peppers!!… Read More
10 August, 2020: These yummy cookbooks (from our friends at Juliet in Somerville) will be tucked into all Clover Meal Boxes for the next few weeks. The recipes are all about cooking with the changing seasons. If you haven’t browsed the meal box menu in a while, visit the Clover App and be sure to change your location to CloverBOX. Read More
6 August, 2020: Our At Home Meal Box program now has drinks! We intended to launch these a while ago, but we were waiting for these nifty space-saving drink bags to arrive. We made 3 versions (an Iced Coffee Box, a Slightly Sweet Drinks Box, and an Unsweetened Drinks/Tea Box). They’re $35 each and will get you about 12 beverages.… Read More
2 March, 2010: Our sandwich boards are getting a bit ratty aren’t they? I need to find a more durable solution. That said, we really don’t want them to look like the example on the left above, or like anything that would ever be anywhere near a Starbucks. Don’t get me wrong, I’d really like them to be cleaner than… Read More
31 July, 2020: Starting tomorrow, all the Clover Meal Boxes will have a little gift from the Mass Farmers Market – $10 to spend on produce. If you get one, head out to a Boston area farmers market (there’s a list in your box of which markets are participating), exchange it for a voucher and let us know what you… Read More
24 July, 2020: Since we can’t ask for your feedback in person, we’ve been doing online surveys of those of you who have bought Meal Boxes. One of the things people said in our last customer survey was that they wished the boxes changed more often. I guess we did train you all to expect that as Clover customers :… Read More
22 July, 2020: Lucia, Ayr, and I were talking recently about older forms of marketing: posters, flyers, mailers, word of mouth. What people now call grassroots. And it made me wonder – we’ve been looking for a couple things lately – can our community provide? So I put out a couple of “calls for help” on social media this week.… Read More
14 July, 2020: As we ease back into a full menu, we’re bringing back mushroom sandwiches that rotate seasonally. If you’re new to Clover, the Bridgewater has glazed crimini mushrooms, a jalapeño cream cheese, thinly sliced red onions and kale. You can order the Bridgewater starting at 11am tomorrow at Burlington, Central Square, Inman Square, Kendall Square, Harvard Square, Longwood… Read More
9 February, 2010: So what’s with these shoes I’ve been wearing? If you took the our online survey the other week you already know. But I thought I owed the rest of you an explanation. We’re going to be surveying you all once a month going forward. It’ll help us serve you better food faster. This most recent survey included… Read More
10 July, 2020: I think I’ve seen every Clover truck or restaurant opening since 2010. In the early days we opened quietly, without fanfare (hello GOV truck). In recent years we’ve secretly hoped for long lines and crowded restaurants. Sometimes those lines were longer than we expected or even prepared for (hello HFI). This time is different. 9 locations are… Read More
2 July, 2020: These started out as one of those “hey wouldn’t it be fun…” ideas. But it’s turned out to be a big hit – we completely sold out of our Veggie and Post-Meat Grill Boxes that we made specially for 4th of July weekend! So we’ve decided to add both boxes to the Clover At Home menu full-time… Read More
2 July, 2020: I’m going to start writing about some of the nitty gritty of re-opening. I’ll include plans in case anyone is doing the same thing and wants to use our plans. First thing I’ve realized? It’s not re-opening at all. Instead we’re launching something new, shooting from the hip, without good guidance or experience. This is true for… Read More
27 June, 2020: Hot dogs, burgers, buns, marinated veggies ready to throw on the grill. Green gazpacho, potato salad, rhubarb mousse, kits to make homemade soda. Sparklers not included but you get the idea. Here’s the menu for our special Fourth of July edition of our Clover at Home Meal Boxes. Order by Tuesday at 5pm for distribution on Thursday… Read More
5 August, 2008: I scribbled down my goals for the brand a few months ago. Here they are: Long-term aspiration: Clover comes to define a lifestyle centered around a new cuisine and positive conscientious relationship to food Make Clover first place that comes to mind when people think of light/healthy/conscientious/organic food Allow consideration more broadly (e.g., squeeze into their minds… Read More
22 June, 2020: (Update July 2: this contest is now closed – thank you so much to everyone who has nominated a loved one! We will announce and contact winners early next week) As we gear up to re-open our restaurants (3 locations are open starting today!) and expand our meal box program (we’ve had to quadruple our capacity in… Read More