We hired a PR firm

27 September, 2019: We’ve got some exciting stuff in the works this fall/winter (more on that later), and we felt it was time to think more seriously about PR. We interviewed around 10 firms, narrowed the list down to 3, and asked each of those 3 to put together proposals of what they would do if we worked together. Then… Read More

It’s illegal for farmers to eat food straight from their own fields?!

26 September, 2019: The other day, a farmer told me that it’s now illegal for farmers to eat food straight from the field. It’s a new law. I have no idea why, but I suspect it’s because so many farms are now dangerous. Pesticides stronger than anything we’ve ever used in history, nasty antibiotic resistant bugs that are evolving on… Read More

Free coffee to (not fossil) fuel your climate strike walkout on 9/20

16 September, 2019: Everyone knows Clover was started as a project to address climate change. Ok, nope, that’s a lie. I think very few people know this. Part of that has been intentional. People do not choose where to eat lunch based on their beliefs about the environment. And the link between meat production and climate change is a hard… Read More

Single-use is a nightmare and everyone loves it

14 September, 2019: There was a big article recently about Sweetgreen, Chipotle, Dig (formerly Dig Inn) calling out their bowls as containing “forever chemicals” and cancer causing agents. Scary stuff. And it has me thinking twice when I eat out. Naturally questions came our way about our packaging. I didn’t know the answer so we reached out to our packaging… Read More

Coffee Disaster of 2019

12 September, 2019: JSP has launched. And yum. I had one today. So we got that right. And Just Mayo is back. Rejoice! Clover had nothing to do with it going away nor did we make it come back but vegans and friends of vegans are very happy. Want to know something we’ve been screwing up? Coffee!!!! Turns out in… Read More

Sugar Sand getting more productive every year!

10 September, 2019:   Don’t tell this to your friendly neighborhood Monsanto farmer but I believe that organic soil can feed the world. How do I know this? It has to do with a sandwich that’s launching tomorrow. That’s Ray. If you’ve been following this blog you may know that Ray is our #1 Farmer Crush – well, maybe tied… Read More

5% of you really care about this. But 100% of us should.

5 September, 2019: Pictured: Stacia. My favorite vegan. Happy about the Just Mayo. Just Mayo is back. Yes. It’s back. We moved to Just Mayo years ago. And when we did a bunch of our food turned vegan overnight. We think it tastes better than Hellmans. The company that makes Just Mayo (“Just” that’s their name) yanked it from distribution earlier… Read More

From the archives

Compost

24 November, 2008: Some of you might have noticed we compost. I could write on and on about compost, but I’ll keep this first posting focused. Some of you may think compost is gross. I think it’s beautiful. It’s your proof that you’re getting just-cut food. And it represents our commitment to tread gently. I was shocked when I first started getting… Read More

Are kiosks good for Clover?

5 September, 2019: CloverFIN customers have seen a little kiosk at that location (160 Federal St.). We’re testing it out. And I have to admit I’m pretty ambivalent about the whole idea. I feel like a special part of Clover is making fewer people strangers. I love this part of working at Clover. I think many of our staff love… Read More

I won’t sell you my best-selling sandwich

23 August, 2019: I think we’ve totally failed in explaining why our menu is always changing. What makes me think this? Daily requests for the Brussels Sprout Sandwich. And the looks on faces when we say we don’t have it. Like we’re pulling one over on them. I love this sandwich. I made it as a resistance to all the… Read More

(closed) Survey Day: 8/22/19

22 August, 2019: (This survey is now closed – we hold these surveys about once a month, so if you’re lucky you’ll come to Clover during a future survey day!) If you received a survey card in line today, please click on this post to get to the survey link. A huge thanks for helping us improve!! Click here for… Read More

Watermelon patch

21 August, 2019: We made our first-ever Clover patch! Our new “tactical hats,” made by Brewery Branding, have the Clover logo on them, but in velcro. Our new patches, made by Fully Promoted, have my watermelon artwork on them. Our staff will be wearing them to celebrate the melon microseason, which can be anywhere from early August to late September… Read More

From the archives

Origins of a brand

29 September, 2008: This was McDonald’s logo, until 1962. Isn’t that amazing. I’ve been having some great back-and-forths on the brand with Brian and Erik. Both have 2 clear messages: (a) Nix the flask (b) Make both logos (truck and restaurant) the same I’m thinking hard about these points, trying to decide what might be the best path forward. For… Read More

George don’t hate me. I’m making an alt-milk bar

15 August, 2019: Yesterday I was sitting in Acton with George Howell at his roasting facility. I told him about my new idea: ALT-MILK BAR. Clover will get a bunch of milk-drinks: chai, hot chocolate, pourover lattes, shaken iced lattes. All estate coffee (of course). And all non-dairy milk (we’ve been making our own in-house and it’s killer but we… Read More