From the archives

CloverLMA (the restaurant) opens tomorrow 7/21, 11am-2pm

20 July, 2016: We’re opening tomorrow at 360 Longwood Avenue! Come see us from 11am-2pm for Pay What You Want Day. We’ll have a full lunch menu and all proceeds will go to The Food Project. We’ll open for regular business hours the following day, 7am-11am. Read More

From the archives

Clover web redesign, 2 of many

15 July, 2016: This is the second of a series of posts I plan to write giving you a front seat to our website re-design process. The other week I shared my rough sketches and aspirations. A few weeks ago I reached out to 3 designers who seemed qualified. I think they were selected from a list that Ethan shared with… Read More

From the archives

This is what food should do to people

14 July, 2016: 6 weeks ago I was standing on the sidewalk taking in our new restaurant. It was wrapped in white plastic. Nothing identifiable as Clover. I was trying to use my imagination, and avoid bumping into the stream of foot traffic. One guy stopped and asked if we knew what was going to be there. I have “Ted” written down.… Read More

From the archives

Visual identity timeline

21 September, 2008: OK, this process is getting serious, and it deserves a proper timeline. And here is how the collaboration/ works is going to flow: Joshua and I are going to iterate logo sketches, direction, final Brian will play a creative director role The broader group (Erik, Rick, Dan) will help us with their ideas/ involvement Everyone is welcome… Read More

From the archives

Clover website refresh

12 July, 2016: I’ve been working on a new version of our website. It’s a bit scary, because what we’ve been doing works so well for so many of our goals. But We’re excited to move forward. I thought I might open up this process a bit. We’ll start with a very crude mock-up I made a few weeks ago.… Read More

From the archives

Lo-fi Movie Night at the truck: Back to the Future, 7/27, sundown

12 July, 2016: It’s the fifth year for Clover movie night so we thought we’d bring back a favorite: Back to the Future. This pic was from 2013 when Michael, a customer, wrote to me after ticket sales had ended asking if he’d let me in if he dressed like Marty McFly. If you’ve never been to movie night, we… Read More

From the archives

CloverFIN and Pokemon Go

11 July, 2016: Most of you know at this point that CloverFIN just launched. We’re at 160 Federal St. And I say we because I’ve put an office in this location. More on that another time. CloverFIN launched the same week that Pokemon Go launched. And I’ve already seen no less than 4 tweets about “this Pokemon is between me… Read More

From the archives

Strawberry season ending

5 July, 2016: We launched the Strawberry Broccoli sandwich 2 weeks ago. If you’re one of the people who have had their days made by this sandwich, here’s what you’re eating and why. Paul had been looking at a chart that one of our farmers sent. It showed that strawberries and broccoli were in season at around the same time in Massachusetts.… Read More

From the archives

Ice cube

24 October, 2008: If you’ve been following this journey you won’t be surprised by this reference. Beautiful ice block from Brookline Coal and Ice (the place where we’re getting our LP and ice). You might be able to see here a bit of the truck. Read More

From the archives

Pay What You Want at CloverFIN: Wednesday 7/6, 11am-2pm

5 July, 2016: We’ve been doing Pay What You Want Days when we open a new restaurant. This was the scene when we opened CloverDTX. So hey, Financial District, spread the word. There’s a new Clover in your neck of the woods. Come to CloverFIN, 160 Federal Street for our grand opening. Pay whatever you want for lunch and all the proceeds… Read More

From the archives

2-ingredient salad

4 July, 2016: We went to Italy (Calabria and Sicily) on a food research trip. If you hadn’t been following that journey, you can scroll back to the posts tagged Italy. It was funny: many of the things we learned were less recipes to bring back and more ways to approach food. We kept seeing this salad in Calabria. This one was at a… Read More

From the archives

We opened FIN!

4 July, 2016: Sam was our first customer. He walked in right as the health inspector walked out. Stacia found out it was his first time eating at any Clover. We’ll have to hear what he thought of the food this week. We’re closed for the Fourth (you can see which locations are open here), and we’ll be open regular hours… Read More

From the archives

Fourth of July Hours

4 July, 2016: If you’re looking to pick up some Clover food for your cookout today, check out the Locations page (https://menu.cloverfoodlab.com) for the list of locations that are operating today. We’ve got you covered if you’re in Cambridge and downtown Boston. We’ll be back to normal hours tomorrow. Happy Fourth, all! Read More

From the archives

I like your shoes

9 February, 2010: So what’s with these shoes I’ve been wearing? If you took the our online survey the other week you already know. But I thought I owed the rest of you an explanation. We’re going to be surveying you all once a month going forward. It’ll help us serve you better food faster. This most recent survey included… Read More

From the archives

7/1/16: Eater Boston: Boston’s Restaurant Opening Guide, 2016

1 July, 2016: From crab nachos in Central Square to bao in Harvard, crepe cakes in Back Bay to tinned fish in Downtown Crossing, we’re tracking summer restaurant openings in Boston proper and beyond. We’ll be updating this page frequently all summer long; check back for newly added restaurants, an expanded geographic radius, updated opening timelines, photo galleries, and more.… Read More