From the archives

Too much noise

25 July, 2016: I have a new urgent issue: our new restaurants are too loud. That is a screen shot above, we’re clocking in at about 76 dB. Too loud. But it gets even higher, up to 80 dB. Just an iPhone app, so I don’t know that it’s perfectly accurate, but in any case it’s too loud. Sorry everybody! We… Read More

From the archives

Driving 4 monitors with a mac

25 July, 2016: I had no idea what I was getting into. Sounds simple right: drive 4 displays with one computer. Shouldn’t be too tough, right? Warning: this post is going to be a bit more instructional than I’ve done in a while. But this was a super annoying problem for me to solve and I think I might be able… Read More

From the archives

Lucia thought this wasn’t such a good idea

22 July, 2016:   She was too polite to say it was awful. People walking down the street are trying to open the door to this room. Then turning dashing across the street when it doesn’t open. I don’t know, maybe they’re trying to join me but then felt embarrassed or confused. Customers ordering lunch are scratching their heads. Stacia,… Read More

From the archives

Boiling Sap

15 April, 2009: OK, so here is post #2 in this week’s maple syrup series. I’ll get to the syrup, but first the pitch: – This Sunday, 11am – 1pm at the Clover truck – Pancakes with Cummington Blueberries, corn fritters, pickles, and tons of local maple syrup OK, back to the syrup. So you all know sap comes out… Read More

From the archives

LMA is real

22 July, 2016: This is something like 6 years in the making. We’ve been wanting to open a restaurant in Longwood for a long time. Yesterday we had our “pay what you want” day. This morning we’re open for real. 7am – midnight. We close a bit earlier on Sundays. Smoothest open to date. Well… except for the fact that… Read More

From the archives

Hello Longwood Medical

21 July, 2016: I’m typing this in the middle of our giant Day 1 lunch rush at LMA. It’s only 12:36 and it’s pretty crazy, definitely our biggest opening yet. Hope everyone isn’t waiting too long. I wanted to make sure everyone in line knows that we’re doing some special post-open events to welcome different groups in the area. You bring… Read More

From the archives

CloverLMA (the restaurant) opens tomorrow 7/21, 11am-2pm

20 July, 2016: We’re opening tomorrow at 360 Longwood Avenue! Come see us from 11am-2pm for Pay What You Want Day. We’ll have a full lunch menu and all proceeds will go to The Food Project. We’ll open for regular business hours the following day, 7am-11am. Read More

From the archives

Clover web redesign, 2 of many

15 July, 2016: This is the second of a series of posts I plan to write giving you a front seat to our website re-design process. The other week I shared my rough sketches and aspirations. A few weeks ago I reached out to 3 designers who seemed qualified. I think they were selected from a list that Ethan shared with… Read More

From the archives

Debbie is my hero of the day

28 August, 2008: Remember the story about Chris O’Neil at Cambridge Licensing yesterday. Well today I got a call from Debbie at the Cambridge Chronicle legal advertising department. It seems Chris did the right thing and submitted my application. YES! Amazing though what a stark contrast between how helpful Debbie was (she even called to confirm) even though she doesn’t… Read More

From the archives

This is what food should do to people

14 July, 2016: 6 weeks ago I was standing on the sidewalk taking in our new restaurant. It was wrapped in white plastic. Nothing identifiable as Clover. I was trying to use my imagination, and avoid bumping into the stream of foot traffic. One guy stopped and asked if we knew what was going to be there. I have “Ted” written down.… Read More

From the archives

Clover website refresh

12 July, 2016: I’ve been working on a new version of our website. It’s a bit scary, because what we’ve been doing works so well for so many of our goals. But We’re excited to move forward. I thought I might open up this process a bit. We’ll start with a very crude mock-up I made a few weeks ago.… Read More

From the archives

Lo-fi Movie Night at the truck: Back to the Future, 7/27, sundown

12 July, 2016: It’s the fifth year for Clover movie night so we thought we’d bring back a favorite: Back to the Future. This pic was from 2013 when Michael, a customer, wrote to me after ticket sales had ended asking if he’d let me in if he dressed like Marty McFly. If you’ve never been to movie night, we… Read More

From the archives

CloverFIN and Pokemon Go

11 July, 2016: Most of you know at this point that CloverFIN just launched. We’re at 160 Federal St. And I say we because I’ve put an office in this location. More on that another time. CloverFIN launched the same week that Pokemon Go launched. And I’ve already seen no less than 4 tweets about “this Pokemon is between me… Read More

From the archives

Why the name “Clover”?

3 August, 2008: Alex Kazaks gets credit for the name. Asa (my sister) made a puppet for Clementine, a horse, and had named the puppet Clover. Alex said, hey, how about that for a name for the restaurant. We all liked it, I tested it, and here we are. Why did we like it? Here are my top reasons: Speaks… Read More

From the archives

Strawberry season ending

5 July, 2016: We launched the Strawberry Broccoli sandwich 2 weeks ago. If you’re one of the people who have had their days made by this sandwich, here’s what you’re eating and why. Paul had been looking at a chart that one of our farmers sent. It showed that strawberries and broccoli were in season at around the same time in Massachusetts.… Read More