10th Birthday – oh wow

29 October, 2018: I’m not too proud to admit I feel burnt. It feels sort of like post-exams from when I was in school, sort of like post-race or game. Physical and mental. And I think everybody who worked at Clover today is feeling this way. But I’m the one responsible for what was a pretty rough day. A few… Read More

2008 prices on the Clover app today

29 October, 2018: Travel back in time with us to 2008. We’re rolling back prices to celebrate 10 years. Come by. Be sure you have the app downloaded, that’s where all the vintage prices will be living! Happy birthday Clover! Read More

Blue eats L’As Du Fallafel

23 October, 2018: October 2005 I ate at L’As Du Fallafel. I didn’t know it at the time but this experience became the prototype for Clover’s most successful sandwich. This past weekend I took a trip to Paris with my father and my son (Blue, above). We’re approaching Clover’s 10th birthday (10/29/18) and I thought it would be fun to… Read More

From the archives

Painting the whiteboard

24 May, 2009: So you’ll notice we’re undergoing a transition to a more branded Clover. More about where that’s all going later. But you may have noticed our logo on the banner of this blog. I have real business cards if you’ve come and asked for contact info. We’re wearing Clover hats. And now the whiteboards are getting an update.… Read More

I didn’t think Clover would work

18 October, 2018: For years I kept this little secret to myself. When I quit my job I didn’t think my idea that became Clover would work. I thought I’d fail. I’d been dreaming about a company that would help meat lovers become vegetable lovers. But I couldn’t find any examples of people who had pulled this off. I didn’t… Read More

Knock Knock Paw Paw

16 October, 2018: The past 3 Sunday evenings I’ve gotten a knock on the door. It’s Paw Paw for Clover! I get bushels of paw paw delivered at my house. I put them in the back of my car and bring them into Clover. And we’ve been sampling them at the restaurants. Look for them today. Paw what? If you… Read More

Clover buys more local wheat than anybody in Boston. Let’s change that.

12 October, 2018: Setting up our own pita oven was sooooo painful. But we knew we could serve better tasting pita than what we were buying from Brooklyn and NJ. Why did we think we could do a better job? I’m starting to understand flavor as nutrition. And we can make more flavorful bread by using more nutritious ingredients. We can… Read More

Refined beaker sketches

10 October, 2018: Enjoy this time-traveling post, from October 2008, when Ayr was first developing the logo for the “Clover Food Lab.” As you may have noticed, the logo strayed quite far from this original idea, although you might notice the descendants of this logo appearing here and there at Clover. Read on, and be sure to join us on 10/29/18 for birthday… Read More

From the archives

Oh s@#$… unleaded?

30 June, 2010: It started with a phone call. Vincenzo, our fearless leader over at the Dewey truck, was in his second week working with us full time. “Ayr, what kind of fuel does the truck take?” At first I was confused. The Vincenzo added “Unleaded, right?” And something about his tone told me exactly what had happened. “Oh s#@$!… Read More

JSP vs. CHK

5 October, 2018: On our order system each item has a short acronym. So if you work at Clover and take a lot of orders you start to get to know the Chickpea Fritter as CHK and the Japanese Sweetpotato Sandwich as JSP. This past week the Japanese Sweetpotato crushed the Chickpea Fritter Sandwich in sales. And even the poor… Read More

Where is the Brussels?

1 October, 2018: All year people ask me when we will launch the Brussels Sprout Sandwich. But right now it’s different. People are getting emails from our competitors telling them that Brussels are on the menu. They are hitting instagram feeds. Brussels aren’t in season yet, not in New England. It’s really confusing when we’re approaching autumn and you get… Read More

Ayr talks wheat today at Harvard, 7pm, open to public

1 October, 2018: I’m talking at Harvard tonight as part of the Food and Science class lecture series. I’m super excited. I’ve been in the audience for these lectures for years. They started in the early days of Clover and Rolando, our chef at the start, turned me onto them. If you’re interested in joining the lecture is open to… Read More

What does a sweet potato harvest sound like?

27 September, 2018: Jane, Jenny and I went to Next Barn Over last week to watch the sweet potato harvest. It sounds like roots ripping, farmers laughing, boots squishing mud, iPhone cameras snapping. Quiet fields with the occasional pickup truck driving past. Some of the sweet potatoes were so big this year that the farmers were taking the kind of… Read More

From the archives

Clover late night

10 November, 2009: … well it’s late for us! We had our first 8am-8pm day yesterday. It worked beautifully. Back at it today. It gets a little dark, but the truck has a nice glow. I’m adding more LED lights today. We’re learning a ton of other stuff too: like how to make sure we have enough food, how we… Read More

Survey Day: Wednesday 9/26/18

26 September, 2018: If you received a survey card in line today, please click on this post to get to the survey link. A huge thanks for helping us improve!! Don’t forget to save the end-of-survey page to redeem for your thank-you treat from us. Click here for the Customer Survey September 2018 We’ll be closing this survey at the… Read More