New logo coming

12 May, 2019: That’s me. I’m drawing Clovers (and a Chickpea Fritter). We’ve hired a design firm to help us with some very specific challenges we’re facing. We never really landed on an “icon” style logo. And we need one badly. For blade signs. Did you ever notice Clover restaurants are sign-less? And for our app. We hired Perky Brothers.… Read More

Scott is amazing

10 May, 2019: A shout out to Scott who has been doing amazing things at Clover for years now. He’s been promoted to Area Manager, and we couldn’t be happier. If you’re a customer of Clover LMA you probably know Scott. He helped us open that restaurant and has been running it since. Before Clover Scott worked in fine dining… Read More

Vinyl and paint. New murals

9 May, 2019: I love posters. When I was a student at MIT we were living in this buzzing new digital world. Early text. Early email. Early everything digital. But the way I learned about new events/ lectures/ or just strange and cool things that were happening around campus was strictly analog: posters hanging in the infinite corridor. When I… Read More

From the archives

Thanks for your patience

6 April, 2010: Ok everybody, we’re feeling some growing pains here. You may not know this, but we fed more customers in Feb than August. And now that the weather has turned we’re coming into a whole new era. Friday we had 10 employees working on the truck at lunch. 10. Prepare for that to become regular as soon as… Read More

Bags for Starbucks

8 May, 2019: Carlos has 3 customers. George Howell. A former employee of George Howell. And Starbucks. Starbucks doesn’t blend coffee from Montecarlos. It’s part of a program they have to bring super premium “black apron” coffees to some of their cafes around the world. (Recently it was sold in Tokyo Starbucks for about $30/ lbs. It’s sold out.) Pretty… Read More

Coffee Nursery

7 May, 2019: You’re looking at over 100,000 coffee plants. They will all go in the ground in 2019 at Montecarlos. We stopped by this outdoor plant nursery late in the afternoon. You can see the sun getting ready to set behind the trees in the background. I couldn’t believe the scale of this. Can you imagine? 100,000 plants? Each… Read More

Not all coffee farm jobs are picking

6 May, 2019: This gentleman was manning the weight station. Trucks are used to transport coffee berries from the mountain to the processing facility. When the trucks arrive they drive up to a full truck scale that is weighted. This weight is used to confirm the amount of berries that are being brought to the processing plant. Read More

George Howell explains: “trifecta”

6 May, 2019: That’s George Howell’s hand with the seeds of one coffee berry. Coffee typically has 2 seeds in each berry. There is a genetic defect called “peaberry” where a single bean grows instead of 2 seeds. You can notice these in a coffee bag because they look more “round” and don’t have a flat size. Sometimes roasters have… Read More

From the archives

First credit card customer

24 March, 2009: We’ve been promising it for some time, credit card processing. Today itĀ arrived. So don’t sweat it if you’re out of cash, and forget about the trip to the ATM. We’ve got you covered. Read More

Most coffee ripens red, but some coffee ripens orange!

4 May, 2019: Most of the pictures you see of coffee show a red berry. Or green. Green is unripe. Red is ripe. But occasionally a coffee plant has orange berries. These are also ripe. And they are far less common than the red. They grow side by side. And the berries do seem to taste a bit different (not… Read More

What do we mean when we say coffee volcano?

2 May, 2019: Chris and I toyed with the idea of bringing a drone to El Salvador. But in the end we opted not to. I didn’t want to attract too much attention. Wasn’t sure it was a good idea. So the closest thing I have to an aerial shot is this picture of a poster Carlos had in his… Read More

Coffee is the seed of a (ridiculously sweet) berry

1 May, 2019: That picture is an action shot. I just squeezed a coffee bean out of the berry. Coffee is the seed of a berry. Did you know that? It was sort of a revelation for me. That berry is really really sweet. And it has this wonderful exotic flavor. Sort of like a kiwi. I couldn’t stop popping… Read More

From the archives

Chip-in Farm

25 January, 2010: Saturday I took my kids to see the chickens that lay eggs for Clover. We’ve been getting our eggs from Chip-in farm in Bedford, MA. They are not organic, but they are free range. We’d love to use organic eggs but have found that we can’t get organic eggs that are local and fresh. So we stick… Read More

Telefono numero 1

29 April, 2019: I snapped this picture when visiting Montecarlos, the coffee farm on a volcano in El Salvador. If you’ve had coffee at Clover in the past few years chances are you tasted Montecarlos. George Howell (roaster) invited Christopher Anderson (head of food at Clover) and me to join him on a trip down there. I’m going to share… Read More